Buick Encore GX sales decreased in the United States and Mexico but increased in Canada during the second quarter of 2024.
Buick Encore GX Sales - Q2 2024 - United States
In the United States, Buick Encore GX deliveries totaled 16,607 units in Q2 2024, a decrease of about 8 percent compared to 18,055 units sold in Q2 2023.In the first six months of the year, Encore GX sales decreased about 1 percent to 29,971 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ENCORE GX | -8.02% | 16,607 | 18,055 | -1.20% | 29,971 | 30,334 |
Buick Encore GX Sales - Q2 2024 - Canada
In Canada, Buick Encore GX deliveries totaled 2,283 units in Q2 2024, an increase of about 84 percent compared to 1,241 units sold in Q2 2023.In the first six months of the year, Encore GX sales increased about 24 percent to 3,900 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ENCORE GX | +83.96% | 2,283 | 1,241 | +24.32% | 3,900 | 3,137 |
The Buick Encore GX is sold as the Encore in Mexico without the GX suffix, and sales decreased during Q1 2024.
Buick Encore Sales - Q2 2024 - Mexico
In Mexico, Buick Encore deliveries totaled 143 units in Q2 2024, a decrease of about 30 percent compared to 204 units sold in Q2 2023.In the first six months of the year, Encore sales decreased about 40 percent to 321 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ENCORE | -29.90% | 143 | 204 | -40.00% | 321 | 535 |
Competitive Sales Comparison (USA)
Buick Encore GX sales during the second quarter of 2024 saw the small premium crossover slip a spot to 12th place from the previous quarter when ranked by sales volume in a crowded segment of 21 entries.
The Chevy Trax (see running Chevy Trax sales) moved into the top slot to solidly lead the field with a 153 percent leap in sales to 52,875 units. The Subaru Crosstrek traded places to take second place with a 19 percent bump to 41,095 units, while the Honda HR-V slid to third with a 39 percent upswing for 38,201 deliveries. The Chevy Trailblazer (see running Chevy Trailblazer sales), the Trax’s corporate cousin and Chevy’s second segment entry, moved up to fourth in spite of an 18 percent slide to 27,891 units. The Toyota Corolla Cross jumped up several spots with an 89 percent swell to 26,139 units to round out the top five. In addition to the two Chevy models, GM’s Buick currently fields three entries. The Buick Encore GX (see running Buick Encore GX sales), the Trailblazer’s platform mate, placed 12th with an eight percent decline to 16,607 units. The Buick Envista (see running Buick Envista sales), the Trax’s VSS-F platform mate, took 14th place with 14,224 deliveries. And the Buick Encore (see running Buick Encore sales), with the discontinued model being indirectly replaced by the Envista, finished last moving 71 units.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +152.74% | 52,875 | 20,921 | 14% | 7% | +230.33% | 90,463 | 27,386 |
| SUBARU CROSSTREK | +18.88% | 41,095 | 34,568 | 11% | 11% | +4.43% | 79,500 | 76,130 |
| HONDA HR-V | +39.39% | 38,201 | 27,406 | 10% | 9% | +41.46% | 76,263 | 53,910 |
| CHEVROLET TRAILBLAZER | -17.62% | 27,891 | 33,857 | 7% | 11% | -15.71% | 52,099 | 61,808 |
| TOYOTA COROLLA CROSS | +89.11% | 26,139 | 13,822 | 7% | 4% | +59.40% | 45,167 | 28,336 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | 6% | 6% | +22.71% | 46,539 | 37,925 |
| MAZDA CX-30 | +21.81% | 22,726 | 18,657 | 6% | 6% | +32.95% | 51,222 | 38,527 |
| JEEP COMPASS | -20.97% | 22,195 | 28,083 | 6% | 9% | -2.83% | 49,842 | 51,292 |
| VOLKSWAGEN TAOS | +49.14% | 20,468 | 13,724 | 5% | 4% | +18.81% | 32,276 | 27,167 |
| NISSAN KICKS | +7.21% | 19,267 | 17,972 | 5% | 6% | +10.69% | 32,991 | 29,804 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | 5% | 6% | +1.12% | 32,786 | 32,423 |
| BUICK ENCORE GX | -8.02% | 16,607 | 18,055 | 4% | 6% | -1.20% | 29,971 | 30,334 |
| KIA SOUL | -9.85% | 16,013 | 17,763 | 4% | 6% | -18.08% | 28,465 | 34,747 |
| BUICK ENVISTA | * | 14,224 | * | 4% | 0% | * | 23,886 | 0 |
| KIA NIRO | +11.89% | 10,627 | 9,498 | 3% | 3% | -6.33% | 18,102 | 19,325 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | 2% | 2% | -18.27% | 13,371 | 16,359 |
| DODGE HORNET | +65.54% | 4,299 | 2,597 | 1% | 1% | +351.21% | 11,718 | 2,597 |
| MITSUBISHI OUTLANDER SPORT | -14.31% | 3,324 | 3,879 | 1% | 1% | -7.05% | 7,893 | 8,492 |
| JEEP RENEGADE | -68.86% | 1,563 | 5,020 | 0% | 2% | -19.93% | 7,326 | 9,149 |
| FIAT 500X | +6.99% | 153 | 143 | 0% | 0% | -4.32% | 266 | 278 |
| BUICK ENCORE | -96.59% | 71 | 2,085 | 0% | 1% | -97.51% | 126 | 5,064 |
| TOTAL | +23.52% | 386,665 | 313,040 | +23.55% | 730,272 | 591,053 |
The Encore GX earned a four percent market share in its segment, down two percentage points year-over-year. The Trax led here, doubling its segment share to 14 percent, while the Crosstrek maintained an 11 percent share, and the HR-V held a 10 percent share, up one percentage point. The Trailblazer and Corolla Cross both posted a seven percent share, down four and up three percentage points, respectively. The Envista earned a four percent share, and the Encore’s share was nil.
The five GM vehicles in the mainstream subcompact crossover segment, the Chevy Trax and Trailblazer, along with the Buick Envista, Encore, and Encore GX, accounted for a cumulative 111,668 deliveries and a combined 29 percent segment share. That keeps The General solidly in first place overall, accounting for more than a quarter of all sales in this space.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +152.74% | 52,875 | 20,921 | +230.33% | 90,463 | 27,386 |
| CHEVROLET TRAILBLAZER | -17.62% | 27,891 | 33,857 | -15.71% | 52,099 | 61,808 |
| BUICK ENCORE | -96.59% | 71 | 2,085 | -97.51% | 126 | 5,064 |
| BUICK ENVISTA | * | 14,224 | * | * | 23,886 | 0 |
| BUICK ENCORE GX | -8.02% | 16,607 | 18,055 | -1.20% | 29,971 | 30,334 |
| TOTAL | +49.05% | 111,668 | 74,918 | +57.75% | 196,545 | 124,592 |
By comparison, the four Stellantis entries – the Jeep Compass, Jeep Renegade, Dodge Hornet, and Fiat 500X – combined saw 28,210 deliveries for a seven percent segment share.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -20.97% | 22,195 | 28,083 | -2.83% | 49,842 | 51,292 |
| JEEP RENEGADE | -68.86% | 1,563 | 5,020 | -19.93% | 7,326 | 9,149 |
| DODGE HORNET | +65.54% | 4,299 | 2,597 | +351.21% | 11,718 | 2,597 |
| FIAT 500X | +6.99% | 153 | 143 | -4.32% | 266 | 278 |
| TOTAL | -21.30% | 28,210 | 35,843 | +9.22% | 69,152 | 63,316 |
Meanwhile, Hyundai – with the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw a cumulative 75,567 deliveries, good for a combined 20 percent segment share, placing the Korean conglomerate behind GM in second place overall.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (With Soul) - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA NIRO | +11.89% | 10,627 | 9,498 | -6.33% | 18,102 | 19,325 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | +22.71% | 46,539 | 37,925 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | -18.27% | 13,371 | 16,359 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | +1.12% | 32,786 | 32,423 |
| KIA SOUL | -9.85% | 16,013 | 17,763 | -18.08% | 28,465 | 34,747 |
| TOTAL | +4.59% | 75,567 | 72,251 | -1.08% | 139,263 | 140,779 |
One could argue that the Kia Soul is not part of the segment in question but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia entries total nets 59,554 deliveries for a combined 16 percent segment share, keeping the conglomerate in second.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (Without Soul) - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA NIRO | +11.89% | 10,627 | 9,498 | -6.33% | 18,102 | 19,325 |
| HYUNDAI KONA | +25.55% | 23,485 | 18,705 | +22.71% | 46,539 | 37,925 |
| HYUNDAI VENUE | -4.09% | 7,439 | 7,756 | -18.27% | 13,371 | 16,359 |
| KIA SELTOS | -2.84% | 18,003 | 18,529 | +1.12% | 32,786 | 32,423 |
| TOTAL | +9.30% | 59,554 | 54,488 | +4.49% | 110,798 | 106,032 |
Out of the 10 manufacturers represented here, three field multiple models in this space of 21 entries, though two of those models have been discontinued and will eventually fall off this list. When combining the sales volume of those compared to automakers with a single entry, each ranks in this order:
- GM – 29 percent share, five models (the Buick Encore has been discontinued, but remaining inventory continues to be sold)
- Hyundai Motor Group
- 20 percent segment share, five models (including Kia Soul)
- 16 percent share, four models (not including Kia Soul)
- Subaru – 11 percent share, one model
- Honda – 10 percent share, one model
- Stellantis – seven percent share, four models (the Fiat 500X has been discontinued, but remaining inventory continues to be sold)
- Toyota – seven percent share, one model
- Mazda – six percent share, one model
- VW – five percent share, one model
- Nissan – five percent share, one model
- Mitsubishi – one percent share, one model
Typically, automakers fielding multiple entries in this segment enjoy better sales and higher deliveries. However, those with a single model, including Subaru and Honda, seem to hold their own comparatively, actually outpacing Stellantis even though it currently fields four models.
GM commanded first place again ahead of Hyundai Motor Group (which includes Kia) this quarter.
Overall, sales of mainstream subcompact crossovers again grew 24 percent to 386,665 units during Q2 2024, meaning Buick Encore GX sales significantly underperformed the segment average.
The GM Authority Take
Buick Encore GX sales underperformed this quarter, just holding its own around mid-pack. It seems as though the fully refreshed 2024 Encore GX is not making much of a dent in sales, being actually down year-over-year. However, combining Buick Encore GX sales with the other two Buick models in this class and the two Chevy models keeps GM in command of the top, this time a healthy nine segment share percentage points ahead of the Hyundai-Kia conglomerate that fields as many models.
About Encore GX
The refreshed 2024 Buick Encore GX arrives incorporating fresh styling cues and significant updates inside, including new tech headlined by Buick’s Virtual Cockpit System featuring 19 inches of screen real estate via an 11-inch infotainment screen and 8-inch configurable driver cluster screen. Consequently, the 2024 Encore GX loses the head-up display feature.
Wireless Apple CarPlay and Android Auto are included as standard, while wireless phone charging is optional.
The Buick Driver Confidence package is standard and includes many safety features, including adaptive cruise control. Finally, the 2024 model year refresh consists of some mild powertrain enhancements.
It also debuts a new standalone Sport Touring (ST) trim level, replacing the previously available optional package and a range-topping Avenir trim – both available for the first time ever on the Encore GX – while dropping the Select and Essence trims.
Outside, winged LED headlamps are standard across the range, while LED taillights are equipped higher in the range. New 18-inch and 19-inch wheel options are also on offer.
The Avenir trim level offers exclusive design cues, features, and premium materials, including a unique grille, clear LED taillights, 19-inch wheels, chrome body accents, and black carbon metallic body side molding. Inside, the Encore GX Avenir features leather seating, a 10-way power driver seat, a heated steering wheel, and an air ionizer system.
The refreshed 2024 Encore GX also reimagines the ST trim for a sportier demeanor, incorporating high-gloss black front and rear bumpers, an optional Black Roof Package, and a flat-bottom steering wheel.
Standard spec under the hood is the familiar turbocharged 1.2L I3 LIH gasoline engine, which is rated at 137 horsepower and 162 pound-feet of torque, while the turbocharged 1.3L I3 L3T gasoline engine, rated at 155 horsepower and 174 pound-feet of torque, is available as an option. Front-wheel drive is standard, while all-wheel drive is optional, with front-wheel-drive models equipped with a Continuously Variable Transmission (CVT) and all-wheel-drive models equipped with the GM 9-speed automatic transmission.
The 2025 Buick Encore GX arrives with a few notable changes and updates over the refreshed 2024 model year, including a new paint color called Aquamarine Blue Metallic and an E85-compatible engine to make it a flex fuel vehicle.
About The Numbers
- All percent change figures compared to Buick Encore GX sales for Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Because it’s tiny and WAY overpriced. Potential buyers see the much larger Envista and wonder. And then leave the showroom in disgust.
Tough market niche with 21 models on this chart. Envista probably cannibalizing sales from Encore GX. Buick has little to offer with only four models in the showroom at this time, (Encore being phased out with minimal sales this quarter).
Trax should have AWD clearly the bread winner for GM the envista is ok alternative but numbers don’t lie
Segment is very crowded. Offering Trax as both FWD and AWD would streamline production efficiencies. Trail Blazer seems to be falling in sales as is Encore GX.
You think it might be Buick dealers GONE on my block?
No
Old GM had models names that every one could easily recognize and remember. Today, how many know what model is what? There is little or no identity any more other than full size PU’s.