Chevrolet Korea sales decreased 18 percent to 5,470 units in April 2021 compared to April 2020 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales decreased 56.82 percent to 133 units
- Chevrolet Camaro sales decreased 9.09 percent to 10 units
- Chevrolet Colorado sales decreased 48.22 percent to 204 units
- Chevrolet Damas sales increased 86.18 percent to 404 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Equinox sales decreased 58.93 percent to 46 units
- Chevrolet Labo sales decreased 98.36 percent to 4 units
- The Labo is a line of small trucks introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Malibu sales decreased 59.62 percent to 252 units
- Chevrolet Spark sales decreased 21.26 percent to 1,678 units
- Chevrolet Trailblazer sales increased 14.97 percent to 2,020 units
- Chevrolet Traverse sales increased 41.44 percent to 372 units
- Chevrolet Trax sales decreased 46.98 percent to 342 units
During the first four months of the 2021 calendar year, Chevrolet Korea sales decreased 11 percent to 22,823 units.
Sales Results - April 2021 - South Korea - Chevrolet
| MODEL | APR 2021 / APR 2020 | APRIL 2021 | APRIL 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BOLT EV | -56.82% | 133 | 308 | -71.32% | 308 | 1,074 |
| CAMARO | -9.09% | 10 | 11 | -53.13% | 30 | 64 |
| COLORADO | -48.22% | 204 | 394 | -38.16% | 1,144 | 1,850 |
| DAMAS | +86.18% | 404 | 217 | +79.12% | 1,630 | 910 |
| EQUINOX | -58.93% | 46 | 112 | +40.00% | 546 | 390 |
| LABO | -98.36% | 4 | 244 | +58.87% | 1,487 | 936 |
| MALIBU | -59.62% | 252 | 624 | -37.86% | 1,139 | 1,833 |
| SPARK | -21.26% | 1,678 | 2,131 | -21.10% | 7,406 | 9,386 |
| TRAILBLAZER | +14.97% | 2,020 | 1,757 | +19.31% | 6,624 | 5,552 |
| TRAVERSE | +41.44% | 372 | 263 | -12.31% | 1,133 | 1,292 |
| TRAX | -46.98% | 342 | 645 | -44.38% | 1,370 | 2,463 |
| CHEVROLET TOTAL | -18.43% | 5,470 | 6,706 | -11.37% | 22,823 | 25,750 |
The GM Authority Take
The performance of Chevrolet Korea sales during April 2021 represent the second consecutive month of declines for the Bow Tie brand in the Asian country, following the 31 percent drop in March. The negative behavior is primarily the result of logistical difficulties presented by the COVID-19 pandemic and the prolonged shortage of semiconductors, which has significantly hampered production across the automotive industry.
In April, eight of the 11 vehicles offered by Chevrolet in South Korea were in the red. In fact, most posted double-digit drops, with the exception of the Camaro. The performance of the Chevrolet Spark had the biggest impact on the brand’s sales total for the month. In fact, the 21 percent drop in Spark sales during April as well as during the first four months of the 2021 calendar year saw the vehicle lose its status as Chevy’s most popular model for the second consecutive month.
Meanwhile, the new Chevrolet Trailblazer saw a 15 percent growth rate, becoming the brand’s best-selling model in Korea. The subcompact crossover saw 2,020 deliveries thanks to strong interest in the recently-launched 2022 Trailblazer. Additionally, the Traverse and Damas also posted very healthy double-digit increases, continuing their pivotal role for GM Korea domestic sales.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in April 2020, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q2 2021 sales reports:
- GM Q2 2021 sales U.S.A.
- Chevrolet sales Q2 2021 U.S.A.
- Cadillac sales Q2 2021 U.S.A.
- Buick sales Q2 2021 U.S.A.
- GMC sales Q2 2021 U.S.A.
- GM Canada sales Q2 2021
- Chevrolet Canada sales Q2 2021
- Cadillac Canada sales Q2 2021
- Buick Canada sales Q2 2021
- GMC Canada sales Q2 2021
- GM Mexico sales Q2 2021
- GM Mexico sales April 2021
- Chevrolet Mexico April 2021 sales
- Buick Mexico April 2021 sales
- GMC Mexico April 2021 sales
- Cadillac Mexico April 2021 sales
- GM Mexico sales May 2021 sales
- Chevrolet Mexico May 2021 sales
- Buick Mexico May 2021 sales
- GMC Mexico May 2021 sales
- Cadillac Mexico May 2021 sales
- GM Mexico sales June 2021
- Chevrolet Mexico June 2021 sales
- Buick Mexico June 2021 sales
- GMC Mexico June 2021 sales
- Cadillac Mexico June 2021 sales
- GM Mexico sales April 2021
- GM China sales Q2 2021
- Chevrolet China Q2 2021 sales
- Buick China Q2 2021 sales
- Cadillac China Q2 2021 sales
- GM Brazil sales Q2 2021
- GM Argentina sales Q2 2021
- GM South Korea sales Q2 2021
- GM South Korea April 2021 sales
- Chevrolet South Korea April 2021 sales (this page)
- Cadillac South Korea April 2021 sales
- GM South Korea May 2021 sales
- Chevrolet South Korea May 2021 sales
- Cadillac South Korea May 2021 sales
- GM South Korea June 2021 sales
- Chevrolet South Korea June 2021 sales
- Cadillac South Korea June 2021 sales
- GM South Korea April 2021 sales
- GM Russia sales Q2 2021
- GM Russia sales April 2021
- GM Russia sales May 2021
- GM Russia sales June 2021
- GM Q2 2021 sales U.S.A.
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