Chevrolet Argentina sales increased 37 percent to 3,501 units in March 2021. The figures place Chevrolet as the fourth best-selling car brand during last month in the Latin American country, behind Toyota, Volkswagen and Fiat.
Individual model sales performance was as follows:
- Chevrolet Camaro sales were flat at 0 units
- Chevrolet Cobalt sales increased 50 percent to 6 units
- Chevrolet Cruze sales increased 271.43 percent to 806 units
- Chevrolet Equinox sales decreased 37.21 percent to 27 units
- Chevrolet Montana sales totaled 21 units
- Chevrolet Onix sales decreased 12.12 percent to 1,429 units
- Chevrolet Prisma sales decreased 92.91 percent to 10 units
- The vehicle is being replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales increased 23.6 percent to 330 units
- Chevrolet Spin sales were flat at 114 units
- Chevrolet Tracker sales increased 531.58 percent to 720 units
- Chevrolet Trailblazer sales increased 47.62 percent to 31 units
During the first three months of the 2021 calendar year, Chevrolet Argentina sales increased 1.6 percent to 10,057 units.
Sales Results - March 2021 - Argentina - Chevrolet
| MODEL | MAR 2021 / MAR 2020 | MARCH 2021 | MARCH 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CAMARO | * | 0 | 0 | -50.00% | 2 | 4 |
| COBALT | +50.00% | 6 | 4 | -14.29% | 18 | 21 |
| CRUZE | +271.43% | 806 | 217 | +122.11% | 2,592 | 1,167 |
| EQUINOX | -37.21% | 27 | 43 | -45.41% | 125 | 229 |
| MONTANA | * | 21 | * | * | 53 | * |
| ONIX | -12.12% | 1,429 | 1,626 | -24.95% | 3,747 | 4,993 |
| PRISMA | -92.91% | 10 | 141 | -97.19% | 38 | 1,352 |
| S10 | +23.60% | 330 | 267 | -0.33% | 901 | 904 |
| SPIN | 0.00% | 114 | 114 | -37.67% | 316 | 507 |
| TRACKER | +531.58% | 720 | 114 | +297.57% | 2,127 | 535 |
| TRAILBLAZER | +47.62% | 31 | 21 | -10.69% | 117 | 131 |
| CHEVROLET TOTAL | +37.46% | 3,501 | 2,547 | +1.60% | 10,057 | 9,899 |
The GM Authority Take
After being in the red for three consecutive months, Chevrolet Argentina sales posted a healthy increase in March. In fact, March becomes the first month in 2021 during which the bowtie brand is in the green in the Argentine market.
The increase in Chevrolet sales last month was the result of a significant recovery in demand for vehicles in the South American country, whose automotive market registered a large increase of 102 percent compared to March 2020, when local restrictions began due to COVID-19.
In March, five of the 11 models offered by Chevrolet in Argentina posted solid, two- or three-digit sales upticks. Particularly noteworthy was the excellent growth posted by the Chevrolet Tracker and the locally-produced Chevrolet Cruze. The duo were Chevy’s top performers in Argentina, with triple-digit increases for the fourth consecutive month. The 720 Tracker deliveries during the month made it the best-selling utility vehicle in the Argentine market for the second consecutive month, after achieving it for the first time in February.
Despite remaining Chevy’s most popular vehicle in Argentina, the Chevrolet Onix continues to record negative figures in Argentina. The successful, Brazil-built subcompact car range is being negatively impacted by obstacles enacted by Argentine authorities on imports since the end of 2020, which limits the amount of Onix units available for sale in Argentina.
About The Numbers
- All percent change figures compared to Chevrolet Argentina sales for March 2020, unless noted otherwise
Further Reading & Sales Reporting
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