Since its introduction in major Latin American countries last year, the fourth-generation Chevrolet Tracker has significantly grown in popularity and is enjoying a high level of success in multiple markets in that region. After achieving first place in sales among crossovers in Brazil and Mexico at the end of 2020, the new Tracker has just become the best-selling utility vehicle in Argentina.
As we exclusively covered in our Chevrolet Argentina sales report in February, the new Chevrolet Tracker sold 592 units in the Argentine market, ranking as the best-selling utility vehicle in the South American country last month. As such, this volume represents a 279.5 percent year-over-year increase and allowed the Tracker to outperform each of its rivals during that period.
Notably, this is the first time that the 2021 Chevrolet Tracker has led sales in the utility vehicle category in Argentina since the local launch of the new model in mid-July. Over the past seven months, Chevrolet’s subcompact crossover has been in high demand from Argentine consumers, generating large sales increases over the previous model.
Sales Numbers - Mainstream Subcompact Crossovers - February 2021 - Argentina
|MODEL||FEB 21 / FEB 20||FEBRUARY 21||FEBRUARY 20||FEBRUARY 21 SHARE||FEBRUARY 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
|CITROEN C4 CACTUS||+2.06%||297||291||8%||7%||+14.41%||1,040||909|
|RENAULT CAPTUR / QM3||-33.54%||214||322||6%||7%||-51.29%||511||1,049|
For several years, the utility vehicle category in Argentina was led by the Ford EcoSport and the Honda HR-V – the latter having been manufactured in that country until last year. However, competition has increased significantly in the last two years following the arrival of the Jeep Renegade, Volkswagen T-Cross and Nissan Kicks that have all been in the sales lead at some point. And now, the new Chevrolet Tracker has joined the battle as well.
In February, the commercial success of the 2021 Tracker readjusted the rankings among the best-selling crossovers in the Argentine market. The top five of the segment consisted of the Nissan Kicks in second place with 507 units, the Jeep Renegade in third with 471 units, the Volkswagen T-Cross in fourth with 429 units and the Ford EcoSport in fifth position with a total of 335 deliveries in the month.
The fourth-generation Chevrolet Tracker arrives in Argentina with units manufactured at the Brazilian plant in São Caetano do Sul, the only facility that currently supplies all of Latin America. It will be interesting to see if the Tracker can remain the best-selling utility in the Argentine market in the coming months, taking into account the import barriers imposed by the authorities that affect each of its main rivals.