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GM Mexico Sales Decrease 30 Percent In February 2021

GM Mexico sales decreased 30 percent to 12,159 units in February 2021 compared to February 2020 results. Sales fell at Chevrolet and GMC brands, while increasing at Cadillac and Buick.

Brand & Model Sales

Chevrolet sales decreased 32 percent 11,506 units:

Cadillac sales increased 33 percent to 88 units:

Buick sales increased 9 percent to 133 units:

GMC sales decreased 8 percent to 432 units:

During the first two months of the 2021 calendar year, GM Mexico sales decreased 30 percent to 23,685 units.

Sales Results - February 2021 - Mexico - Chevrolet

MODELFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVEO-62.25% 2,4276,429-60.08%4,615 11,562
BEAT-43.28% 3,2015,644-53.73%5,587 12,074
BLAZER-28.85% 74104-7.31%203 219
BOLT EV0.00% 22-71.43%2 7
CAMARO+14.29% 87+12.50%18 16
CAVALIER+30.91% 703537-7.16%1,154 1,243
COLORADO+7.14% 10598-10.75%166 186
CORVETTE-42.86% 47-36.36%7 11
EQUINOX-31.54% 89130-9.62%216 239
EXPRESS+160.00% 3915+51.35%56 37
ONIX+32.15% 2,0511,552+146.26%4,908 1,993
SILVERADO+26.00% 819650+38.54%1,571 1,134
SPARK-29.79% 410584-37.19%831 1,323
SUBURBAN+131.43% 16270+146.27%330 134
TAHOE+870.59% 33034+195.45%260 88
TORNADO-90.00% 660-78.79%35 165
TRACKER* 1,032**2,401 *
TRAVERSE0.00% 3333+1.54%66 65
TRAX-98.69% 11842-98.54%30 2,048
CHEVROLET TOTAL-31.51% 11,50616,800-31.01%22,456 32,548

Sales Results - February 2021 - Mexico - Cadillac

MODELFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ESCALADE+241.18% 5817+300.00%96 24
XT4-48.28% 1529-45.90%33 61
XT5-16.67% 1518+3.57%29 28
CADILLAC TOTAL+33.33% 8866+36.21%158 116

Sales Results - February 2021 - Mexico - Buick

MODELFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ENCLAVE-42.22% 2645-21.18%67 85
ENCORE-16.42% 5667-40.82%116 196
ENVISION+410.00% 5110+153.85%66 26
BUICK TOTAL+9.02% 133122-18.89%249 307

Sales Results - February 2021 - Mexico - GMC

MODELFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ACADIA-19.35% 5062-24.77%82 109
SIERRA-7.66% 217235-13.90%384 446
TERRAIN-34.44% 99151-11.37%226 255
YUKON+65.00% 3320+75.76%58 33
YUKON XL* 33**72 *
GMC TOTAL-7.69% 432468-2.49%822 843

Sales Results - February 2021 - Mexico - GM Totals

BRANDFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
CHEVROLET TOTAL-31.51% 11,50616,800-31.01%22,456 32,548
CADILLAC TOTAL+33.33% 8866+36.21%158 116
BUICK TOTAL+9.02% 133122-18.89%249 307
GMC TOTAL-7.69% 432468-2.49%822 843
GM MEXICO TOTAL-30.34% 12,15917,456-29.96%23,685 33,814

The GM Authority Take

GM Mexico sales suffered a significant double-digit decline in February – the twelfth consecutive month that the company’s sales have declined in the Mexican market. In fact, the last time that the automaker registered an increase in sales in Mexico was during February 2020. Since then, sales have been in the red due to unstable demand for vehicles caused by the COVID-19 pandemic.

Once again, the primary reason for the decline in GM Mexico sales in February was the drastic loss of volume in the entry-level Chevrolet Aveo and Beat, which have been highly popular in the Latin country for the last few years. Both models have a long-standing history in the Mexican market and now have fewer versions available as GM overhauls its portfolio with the new Chevrolet Onix and Chevrolet Tracker.

Despite the overall negative result, a total of 11 GM vehicles managed to increase sales volumes in February. These include large increases in GM’s SUVs, pickups and full-size vans, which registered substantial double or triple digit growth, both during the month and during the first two months of the year. The only exception was the GMC Sierra, which is in the red for both February and year-to-date.

Also worth mentioning is the solid initial performance of the all-new 2021 Buick Envision, which recently launched in Mexico. The uptick in Envision sales enabled Buick to finish the month with an uptick in year-over-year sales volume.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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