The Cadillac Escalade full-size SUV is one of GM’s best-known vehicles, recognized the world over for offering sumptuous luxury and iconic style. Of course, the Escalade is relatively exclusive as well, and most readers likely have a few assumptions when it comes to the age range for the average Cadillac Escalade buyer. That said, the average age may be a lot younger than you think.
During a recent interview with Cadillac Escalade Marketing Manager Donnelly Baxter, GM Authority Executive Editor Alex Luft asked about age changes for the Cadillac Escalade demographic. According to Baxter, the average age for an Escalade customer ranges between the mid- to high-40s, with the extended-length Escalade ESV attracting the younger side of the age range, and the standard-wheelbase model attracting the older half of the age range.
“From an age perspective, customers have gotten a little bit younger, about two to three years younger on average,” Baxter tells GM Authority.
According to Baxter, the age difference between the standard-length Escalade and the extended-length Escalade ESV is likely tied to familial needs.
“The long wheelbase, the ESV, tends to skew a couple years younger than the short wheelbase just because it’s more family oriented,” Baxter said. “So you typically have younger buyers with families for ESV, whereas the short wheelbase is either people whose children have already left home or people that want an amazing, standout vehicle but don’t need the third row as much.”
For those readers who may have missed it, General Motors unveiled the refreshed 2025 Cadillac Escalade over the summer, showing off new styling, an overhauled cabin, and a range of new features. The front fascia design now takes after Caddy’s all-electric models, such as the Celestiq and Lyriq, while the cabin incorporates a 55-inch pillar-to-pillar digital display. The semi-autonomous GM Super Cruise system is included as standard.
Under the hood, the 2025 Escalade is motivated by the naturally aspirated 6.2L V8 L87 gasoline engine, with the optional 3.0L I6 LM2 turbodiesel Duramax was dropped from the lineup due to low demand. The high-performance Escalade-V mounts the supercharged 6.2L V8 LT4 gasoline engine.
Under the skin, all fifth-generation Escalade variants ride on the GM T1 platform, while production takes place at the GM Arlington plant in Texas.
Comments
Seniors (agd 60+) may appreciate the SWB version of this truck …but it has grown too ugly, expensive and has complicated electronics like other manufacturers…we will see how this goes.
WAY overpaid rappers and pro sports players.
It’s not that many rappers/pro sports players in their 40s. Both of them are a young person jobs. The article clearly says most buyers are in they 40s.
Mid to high 40s isn’t young, but it’s the age range that makes sense. Old enough to make solid money and likely to have a family with older, adult sized kids.
Seniors tend to drive CUVs, as the size and height of those vehicles tends to suit them.
I wonder what the buyer’s average age of the Escalade V compared to the bread-n-butter Escalades?
I am not surprised by the age demographic. I like to know what are the age demographics of the BOF flagship competitors as well. That will be interesting to know too.
Corvette buyers tend to be older than Mustang buyers. Mostly seniors for Corvettes. For the CT5 BW, most likely people in their 50s-60s. I expect the Escalade V to be no different.
We did cover the average age of Cadillac Blackwing buyers here:
https://gmauthority.com/blog/2023/02/average-age-of-cadillac-blackwing-buyers-revealed/
This makes sense, Rolls Royce actually has one of the youngest demographics of any car brand. Why? Because if you make it big enough to afford it young, you can actually afford and want to show off a bit. As you get older, most people know it is not worth showing off or upcharge for a luxury version.
Sounds right. I’m old and as of 2025 Cadillac no longer makes anything I want.
Plenty of soccer mom’s that are way out of their depth steering these behemoths around here.