Average Age Of Cadillac Blackwing Buyers Revealed10
The Cadillac Blackwing sedans are two highly desirable four-doors, offering a combination of track-ready performance and a heap of luxurious comfort to boot. The question is, who are the customers that actually buy the Cadillac Blackwing sedans? According to Cadillac, the average age may be younger than you expect.
During a recent media briefing attended by GM Authority, Cadillac Vice President Rory Harvey revealed the average purchase age for the Cadillac CT4-V Blackwing as 54 years old, while the average purchase age for the Cadillac CT5-V Blackwing was revealed as 56 years old.
“The good thing with our sedan sales is that the average age in terms of the demographic is reducing, so we are starting to attract a younger demographic,” Harvey said.
Harvey’s statements mirror a previous GM Authority report publish in August of 2021. As covered previously, the average Cadillac Blackwing customer is 10 years younger than non-Blackwing customers, per Cadillac Chief Engineer Tony Roma.
“When you really get into [V-Series] and then what we’ve seen already with V Blackwing is the average age is yet again lower,” Roma said during a drive-along on Jay Leno’s Garage. “When you get the V Blackwing, it’s more than 10 years younger than the average Cadillac buyer that’s coming in and buying one of these [Cadillac Blackwing sedans].”
Of course, all that shouldn’t really be too surprising considering the performance on tap with the two Cadillac Blackwing sedans. Under the hood of the Cadillac CT4-V Blackwing, you’ll find the twin-turbocharged 3.6L V6 LF4 gasoline engine, which is rated at 472 horsepower and 445 pound-feet of torque, while under the hood of the Cadillac CT5-V Blackwing, you’ll find the supercharged 6.2L V8 LT4 gasoline engine, which is rated at 668 horsepower and 659 pound-feet of torque. Throw in some carbon-tastic styling upgrades and other performance-oriented goodies, and the two Cadillac Blackwing sedans have what it takes to make anyone feel young.
As a reminder, both Cadillac Blackwing sedans ride on the GM Alpha 2 platform, and both are produced at the GM Lansing Grand River plant in Michigan.
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I’d beg the differ. Seems for CT4 BW it’s 28-39 and CT5 BW is 43-60. It’s almost like the customer base gets to 40-42 and are in the middle of accepting/coming to terms with a mid-life crisis. 61& up seems to transition into wanting a more boat-like ride.
Is anyone surprised by this data?
When you make a sporty, fast product with the right proportions (and bonus without amateurish design elements like the Corvette), of course younger buyers are interested. Cadillac acting like they are searching for the answer to younger buyers is BS.
THEY are the ones that push the average age up to exactly where they want it when they set the price…for example, if the 5-V BW was $85k, the avg age would prob be low-mid 40s…but they don’t want that because ppl in their 40s are supposed to buy Chevys…they bumped up the price to get the avg age they wanted.
Couple of thoughts:
1) These aren’t inexpensive cars and younger people have demands on their income that oldsters may have put behind them already. I’m not surprised at the reported age and think it would skew younger if the price was lower. It’s a great car.
2) As an older-than-you guy I lean toward comfort, ride and quiet in my primary vehicle. I love performance cars but don’t want to use one as a daily driver. If I was going to have one vehicle it would be a comfortable, quite, high quality ride (right now, Sierra 1500 Denali) and if I could have another for performance it would probably be a 68-70 Chevelle, Charger, GTX or Road Runner.
I hope they produce a black wing coupe with the 6.2……This 43 year old will be buying it. And I might buy the CT5 BW even if they don’t.
Down here in Florida along the Treasure Coast, most drivers of the CT4s and CT5s are old ladies and there husbands. I haven’t seen many BWs driven and I attend a lot of car shows. You would think drivers would be showing them off if they owned one.
Alpha 2 platform.
Does this mean there’s hope for a 7th gen Camaro?
Can GM put the 6.2l in the ct4 bw please?
I’m 35, CT5V BW. I must be an infant compared to these dinosaurs lol.
I’d love to buy one and bring the average age down a bit but i can’t afford one.