General Motors will launch Cadillac Financial, a new Cadillac-centric financing brand under GM’s broader GM Financial captive finance arm.
Per a recent report from Automotive News, which cites an internal GM memo from GM Financial president of North America Operations Kyle Birch, Cadillac Financial will offer a broad range of services, including a concierge, a new website, and Cadillac-branded customer experience teams.
Chunking out the Cadillac brand from GM Financial will help to create a more customized experience for customers, setting The General’s luxury brand apart from the rest of the lineup. In addition, Cadillac Financial will serve to smooth Cadillac’s transition to an all-electric brand.
For the moment, there is really no difference between the financing experience for Cadillac customers as compared to Chevy, GMC, or Buick customers. For a brand that seeks to standout for its premium offerings, the personalized customer experience offered by Cadillac Financial could provide a definitive advantage.
As Automotive News points out, the majority of automakers already chunk out their respective luxury brands with unique captive finance arm branding. For example, Lexus Financial Services falls under the broader Toyota Financial Services umbrella, while Lincoln Financial Services falls under the Ford Motor Credit umbrella.
Now, Cadillac is moving towards an all-electric future, spearheading General Motors’ pivot towards EVs and offering the automaker’s latest technology and features. As one example of this latter point, Cadillac was the first GM brand to offer automaker’s Super Cruise technology, a semi-autonomous driver assist system that was initially available on the 2018 Cadillac CT6, and later on the 2021 Cadillac CT5 and 2021 Cadillac CT4 luxury sedans, as well as the 2021 Cadillac Escalade luxury SUV.
Looking ahead, the GM Super Cruise system will be available on 22 vehicles by 2023, including non-Cadillac models like the all-new Chevy Bolt EUV, the fully refreshed 2022 Chevy Silverado 1500 and 2022 GMC Sierra 1500, and the GMC Hummer EV. What’s more, the more-advanced form of the Super Cruise system, dubbed Ultra Cruise, will first be offered on select Cadillac models in 2023.
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Comments
All well and good. But I’m not sure just how this will:
“….serve to smooth Cadillac’s transition to an all-electric brand.”
My guess is that the upper-middle class+ people buying Cadillac will be seeking more credit with electric. Somebody who would have been buying a $40-50k ICE vehicle in cash is going to be facing a $100k EV bill and is thus more likely to seek financing.
Don’t forget about the $100k+ EVs that’s coming, nobody wants to talk to some operators who either can’t afford a Spark or just got cursed out by a Malibu owner.
Ok dude
As a Cadi and GMC owner, just provide the best rate and good Customer Service. No need for a seperate arm here.
That being said if they can figure out how to eliminate hold times for Cadi that would go a long way for those who are not patient :-).
Who needs to call if you are paying the bill like you are contractually obligated?
Bad mood much? I’ve needed to call for a variety of reasons, never because of a delinquent bill. Lol. Payoff, amount, lease return options and credits just to name a few. But that’s cool.
Want attention much?
Payoff value is available instantly online. Lease return, talk to your dealer.
You ever try to buy a car at the end of a lease??? Good luck! Over a month. Speed is life!
Who needs a service center if you are taking good care of your vehicle? Things happen, get over yourself.
Admission that they are not willing to work to fix GM Financial. GMF is painful to deal with. Customer they are seeking will not tolerate GMF. Good luck!
It always seems Capital One or PenFed C.U. have lower rates for me.
Ordered my 22 xt5 in june. Not here yet. Forget the financing …get the car.
I agree…I ordered my 2022 diesel Escalade and several weeks later they told us GM was stopping the production of the 2022 diesel Escalade indefinitely.
After the bad rep of GMAC. Just go to your local credit union.
Snarky people don’t wanna hear GM no matter how much great technology the company has!! GM is associated with Chevrolet and will always be.
Few years ago during a sales spike as Cadillac moved to NYC analysts said Cadillac could be spun off for 20 Billion. I don’t believe it but it shows that wealthy brokers view GM as unsexy.