Chevrolet Brazil sales decreased 24 percent to 26,614 units in January 2021. The figures place GM as the second largest car manufacturer in the country, and Chevrolet as the second best-selling automobile brand, behind Fiat.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales were flat at 4 units
- Chevrolet Camaro sales totaled 8 units
- Chevrolet Cruze sales decreased 82.88 percent to 427 units
- Chevrolet Equinox sales decreased 84.71 percent to 50 units
- Chevrolet Montana sales decreased 54.55 percent to 120 units
- Chevrolet Onix sales decreased 32.38 percent to 17,706 units
- Onix hatchback sales totaled 10,567 units
- Onix Plus sedan sales totaled 7,139 units
- Chevrolet Prisma sales decreased 98.51 percent to 7 units
- The vehicle was replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales increased 4.87 percent to 2,520 units
- Chevrolet Spin sales decreased 48.45 percent to 782 units
- Chevrolet Tracker sales increased 379.94 percent to 4,593 units
- Chevrolet Trailblazer sales increased 142.68 percent to 398 units
Sales Results - January 2021 - Brazil - Chevrolet
MODEL | JAN 2021 / JAN 2020 | JANUARY 2021 | JANUARY 2020 |
---|---|---|---|
BOLT EV | 0.00% | 4 | 4 |
CAMARO | * | 8 | * |
CRUZE | -82.88% | 427 | 2,494 |
EQUINOX | -84.71% | 50 | 327 |
MONTANA | -54.55% | 120 | 264 |
ONIX | -32.38% | 17,706 | 26,185 |
PRISMA | -98.51% | 7 | 470 |
S10 | +4.87% | 2,520 | 2,403 |
SPIN | -48.45% | 782 | 1,517 |
TRACKER | +379.94% | 4,593 | 957 |
TRAILBLAZER | +142.68% | 398 | 164 |
CHEVROLET TOTAL | -24.13% | 26,614 | 35,080 |
The GM Authority Take
Chevrolet Brazil sales decreased significantly in January, substantially higher than the 11.7 percent contraction suffered by the Brazilian market as a whole during the first month of the 2021 calendar year. In this way, Chevrolet accumulates ten consecutive months of decreasing sales in Brazil.
The results come on the heels of a significant improvement in sales volume experienced in December 2020, when Chevy obtained its highest sales figure in the last 18 months in Brazil. As such, Chevy once again lost the title of Brazil’s best-selling auto brand (which it historically held) as it was outsold by Fiat.
Although most models offered by Chevrolet in Brazil saw sales decrease, the biggest loss came from the Chevrolet Onix, which lost a significant 8,479 units on a year-over-year basis. Despite this event, the new subcompact remains the best-selling vehicle in Brazil by a long shot. Similarly, the Chevrolet Cruze also saw a significant decline of more than 2,000 units compared to January 2020.
By contrast, the Chevrolet Tracker subcompact crossover, Chevrolet S10 midsize pickup truck, Chevrolet TrailBlazer midsize SUV saw healthy increases in Brazil in January. Although the new Tracker lost momentum and fell to fourth place among the best-selling utility vehicles in January, its impressive triple-digit growth stands out, enabling it to continue as the fastest growing automobile nameplate in the Brazilian market.
Finally, the refreshed S10 and TrailBlazer performed well, posting stable sales over previous months.
About The Numbers
- All percent change figures compared to Chevrolet Brazil sales for January 2020, unless noted otherwise
Further Reading & Sales Reporting
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