Chevy Trax sales decreased in the United States, Canada, South Korea, and Mexico during the second quarter of 2021.
Chevrolet Trax Sales - Q2 2021 - United States
In the United States, Chevrolet Trax deliveries totaled 18,092 units in Q2 2021, a decrease of about 19 percent compared to 22,466 units sold in Q2 2020.In the first six months of the year, Trax sales decreased about 31 percent to 35,047 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -19.47% | 18,092 | 22,466 | -30.88% | 35,047 | 50,708 |
Chevrolet Trax Sales - Q2 2021 - Canada
In Canada, Chevrolet Trax deliveries totaled 841 units in Q2 2021, a decrease of about 13 percent compared to 965 units sold in Q2 2020.In the first six months of the year, Trax sales decreased about 1 percent to 1,733 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -12.85% | 841 | 965 | -0.74% | 1,733 | 1,746 |
Chevrolet Trax Sales - Q2 2021 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 978 units in Q2 2021, a decrease of about 50 percent compared to 1,960 units sold in Q2 2020.In the first six months of the year, Trax sales decreased about 47 percent to 2,006 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -50.10% | 978 | 1,960 | -46.90% | 2,006 | 3,778 |
Chevrolet Trax Sales - Q2 2021 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 25 units in Q2 2021, a decrease of about 98 percent compared to 1,144 units sold in Q2 2020.In the first six months of the year, Trax sales decreased about 98 percent to 71 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -97.81% | 25 | 1,144 | -98.21% | 71 | 3,972 |
Competitive Sales Comparison (USA)
Chevy Trax sales performance during the second quarter of 2021 places the crossover in eighth place in its segment, or six spots from the second-place position it held in Q4 2020. The Honda HR-V came in first with 42,266 deliveries, the Hyundai Kona in second with 28,386 deliveries, and the Traxs’ new corporate cousin – the Buick Encore GX – took third with 26,244 sales. The Traxs’ other all-new corporate cousin – the Chevrolet Trailblazer – placed fourth, Kia Soul in fifth, the Nissan Kicks took sixth, and the Mazda CX-30 in seventh. The Trax placed eighth, outselling the remaining 11 models.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +141.78% | 42,266 | 17,481 | 14% | 9% | +85.50% | 68,441 | 36,895 |
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | 9% | 8% | +65.75% | 50,996 | 30,767 |
| BUICK ENCORE GX | +183.54% | 26,244 | 9,256 | 9% | 5% | +276.82% | 44,679 | 11,857 |
| CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | 8% | 3% | +621.68% | 48,367 | 6,702 |
| KIA SOUL | +24.59% | 21,589 | 17,328 | 7% | 9% | +13.92% | 38,780 | 34,041 |
| NISSAN KICKS | +112.56% | 19,541 | 9,193 | 6% | 5% | +89.80% | 43,962 | 23,162 |
| MAZDA CX-30 | +124.80% | 19,315 | 8,592 | 6% | 4% | +99.95% | 33,904 | 16,956 |
| CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | 6% | 11% | -30.88% | 35,047 | 50,708 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | 5% | 5% | +128.62% | 32,185 | 14,078 |
| JEEP RENEGADE | +20.50% | 15,297 | 12,695 | 5% | 6% | +16.51% | 31,294 | 26,859 |
| JEEP COMPASS | -22.86% | 14,195 | 18,401 | 5% | 9% | -29.17% | 34,154 | 48,221 |
| TOYOTA C-HR | +27.05% | 14,042 | 11,052 | 5% | 6% | +14.09% | 24,443 | 21,424 |
| FORD ECOSPORT | -22.09% | 13,426 | 17,232 | 4% | 9% | -12.77% | 26,304 | 30,155 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | 3% | 2% | +109.87% | 15,050 | 7,171 |
| BUICK ENCORE | -10.04% | 9,026 | 10,033 | 3% | 5% | -37.15% | 15,255 | 24,271 |
| MITSUBISHI OUTLANDER SPORT | +105.01% | 8,627 | 4,208 | 3% | 2% | +42.88% | 23,983 | 16,785 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | 2% | 2% | +43.20% | 11,817 | 8,252 |
| MAZDA CX-3 | +14.60% | 2,527 | 2,205 | 1% | 1% | -15.07% | 4,040 | 4,757 |
| FIAT 500X | +2.02% | 403 | 395 | 0% | 0% | -1.47% | 668 | 678 |
| TOTAL | +54.91% | 308,490 | 199,137 | +41.00% | 583,369 | 413,739 |
On a segment share basis, the Trax took 6 percent of the space, compared to the 14 percent of the segment-leading HR-V, and 9 percent each held by the Kona and Encore GX.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | -30.88% | 35,047 | 50,708 |
| CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | +621.68% | 48,367 | 6,702 |
| BUICK ENCORE GX | +183.54% | 26,244 | 9,256 | +276.82% | 44,679 | 11,857 |
| BUICK ENCORE | -10.04% | 9,026 | 10,033 | -37.15% | 15,255 | 24,271 |
| TOTAL | +58.30% | 76,705 | 48,454 | +53.25% | 143,348 | 93,538 |
The four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 76,705 deliveries. GM held a combined 26 percent segment share.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -22.86% | 14,195 | 18,401 | -29.17% | 34,154 | 48,221 |
| JEEP RENEGADE | +20.50% | 15,297 | 12,695 | +16.51% | 31,294 | 26,859 |
| FIAT 500X | +2.02% | 403 | 395 | -1.47% | 668 | 678 |
| TOTAL | -5.07% | 29,895 | 31,491 | -12.73% | 66,116 | 75,758 |
GM’s cross-town rival, Stellantis (née FCA), fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 29,895 deliveries during the quarter. As such, GM outsold Stellantis by 46,810 units in the segment during the quarter, marking the eighth time that The General sold more than Stellantis in this space since the introduction of the second-generation Jeep Compass, which has become a popular entry in the segment. Stellantis held a combined 10 percent segment share.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | +65.75% | 50,996 | 30,767 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | +128.62% | 32,185 | 14,078 |
| KIA SOUL | +24.59% | 21,589 | 17,328 | +13.92% | 38,780 | 34,041 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | +43.20% | 11,817 | 8,252 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | +109.87% | 15,050 | 7,171 |
| TOTAL | +66.87% | 82,146 | 49,229 | +57.81% | 148,828 | 94,309 |
Meanwhile, Hyundai and Kia sold a combined 82,146 units of their five offerings in the segment, 5,441 units more than GM. Notably, the Hyundai Venue, Kia Niro, Hyundai Kona, and Kia Seltos outpaced the segment, reporting 131, 129, 82, and 71 percent increases in sales volumes, respectively.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | +65.75% | 50,996 | 30,767 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | +128.62% | 32,185 | 14,078 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | +43.20% | 11,817 | 8,252 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | +109.87% | 15,050 | 7,171 |
| TOTAL | +89.83% | 60,557 | 31,901 | +82.60% | 110,048 | 60,268 |
However, the Kia Soul could be considered to be part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 60,557 units, or 16,148 units less than GM.
The mainstream subcompact crossover segment expanded nearly 55 percent to 308,490 units during Q2 2021, meaning the Chevy Trax significantly underperformed the segment average.
The GM Authority Take
The 19 percent decline in Chevy Trax sales during the second quarter of 2021 is not unexpected, since it’s now facing internal competition from the all-new Chevy Trailblazer. However, despite the 19 percent sales slide, the Trax still managed to maintain a decent position in the segment, outselling over half of the segment contenders.
Previously, the Trax managed to post a 3 percent growth rate during Q2 2020, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was the result of favorable supply of the model at the retail level when compared to other models.
It’s also worth noting that GM is dedicating more space at the GM Bupeyong plant in South Korea to produce the Trailblazer instead of the Trax, so an uptick in Trailblazer sales at the expense of Trax sales is expected. Meanwhile, the GM San Luis Potosi plant in Mexico no longer produces the Trax.
2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment
Other items of note include that the Trax and Trailblazer transact at notably different prices, with the former significantly more affordable than the latter. And, as GM Authority reported recently, the Trax and Trailblazer both have the youngest buyers in the segment. As such the Trax can continue to serve as a more cost-effective alternative to young buyers.
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2 2021 sales U.S.A.
- Chevrolet sales Q2 2021 U.S.A.
- Cadillac sales Q2 2021 U.S.A.
- Buick sales Q2 2021 U.S.A.
- GMC sales Q2 2021 U.S.A.
- GM Canada sales Q2 2021
- Chevrolet Canada sales Q2 2021
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- Buick Canada sales Q2 2021
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- GM Mexico sales Q2 2021
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- Chevrolet Mexico May 2021 sales
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- Chevrolet South Korea April 2021 sales
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Comments
Wow. Holding on to it’s position! I can see it now. A big cheer, “We’re Number 8!!”
Can’t say I’m really surprised. The Trailblazer is a tad bigger, gets better gas mileage, and, in my opinion, better options. There are better options than what GM has to offer in their lineup. I have been eyeing what Ford and Kia have been doing and I’m strongly leaning towards trading for one of them despite me owning nothing but Chevys.
Can’t say I’m really surprised. The Trailblazer is a tad bigger, gets better gas mileage, and, in my opinion, better options. There are better options than what GM has to offer in their lineup. I have been eyeing what Ford and Kia have been doing and I’m strongly leaning towards trading for one of them despite me owning nothing but Chevys.
Kia is doing everything right with design, quality and price. Then again, I enjoyed the handling of my rental 500X so have zero taste.