Cadillac CT6 Sales Increase 5.36 Percent To 845 Units In February 2018

Cadillac CT6 sales increase in the United States and decreased in Canada in February 2018.

Cadillac CT6 Sales - February 2018 - United States

In the United States, Cadillac CT6 deliveries totaled 845 units in February 2018, an increase of about 5 percent compared to 802 units sold in February 2017. The results represent the model's best-ever February sales performance.

In the first two months of the year, CT6 sales increased about 3 percent to 1,473 units.

Cadillac CT6 Sales - February 2018 - Canada

In Canada, Cadillac CT6 deliveries totaled 13 units in February 2018, a decrease of about 24 percent compared to 17 units sold in February 2017.

In the first two months of the year, CT6 sales decreased about 21 percent to 30 units.

The GM Authority Take

The CT6 had a decent February, with overall sales up but lagging behind the overall segment, which grew nearly 15 percent. The performance places the full-size Cadillac sedan in second place in its competitive set in terms of overall sales volume – behind the Mercedes-Benz S-Class.

Even so, the CT6 outsold the BMW 7 Series, Lexus LS, Genesis G90, and Audi A8 (see Audi A8 sales). Over the last few months, both the LS and A8 have been seeing abnormally low sales volumes as a result of ongoing launches of all-new models, but deliveries of the Lexus are on the rise, as retail inventory begins to build. Meanwhile, deliveries of the Audi continue to fall as dealers sell out of the remaining units of the last-generation model as they await the arrival of the all-new model.

We attribute February CT6 sales performance to the following factors:

• The CT6 being a competitive vehicle that delivers greater value than many other vehicles in its segment (net positive impact on CT6 sales)
• A dominant acceptance and market position for the Mercedes-Benz S-Class (net negative impact on CT6 sales)
• Newfound interest in the all-new Lexus LS (net negative impact on CT6 sales)
• The ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks (net negative impact on CT6 sales)

Sales Numbers - Full-Size Prestige Luxury Cars - February 2018 - United States

The full-size prestige luxury sedan segment expanded 14.5 percent in February and 3.6 percent in the first two months of 2018.

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Below, we have included sales of the Cadillac XTS, Lincoln Continental and Acura RLX for informational purposes. The vehicles are full-size from a dimensional standpoint, but are significantly less refined than the above models, while being priced significantly lower. Therefore, these models are not entirely in the same competitive set as the aforementioned models.

Sales Numbers - Full-Size Premium Luxury Cars - February 2018 - United States

About Cadillac CT6

The Cadillac CT6 is a full-size prestige luxury sedan. It slots above the mid-size Cadillac CTS and compact Cadillac ATS as the largest Cadillac sedan. The vehicle rides on the advanced, high-tech and lightweight GM Omega platform that is currently not shared with any other vehicles, though a full-size Cadillac crossover on the architecture has been rumored.

The current model was introduced for the 2016 model year and represents the first model year of the first-generation CT6. The 2017 model year saw a few minor changes, including the addition of two new exterior colors and darker finish taillamps. The 2018 CT6 introduced such features as Super Cruise, Rear Camera Mirror Washer for the Rear Camera Mirror, as well as an updated CUE infotainment system (to version 2.6).

For the 2019 model year, the CT6 receives a refresh, otherwise known as a facelift or mid-cycle enhancement (MCE, that includes revised exterior styling similar to that of the Escala concept, a new high-performance V-Sport model, the new Cadillac 4.2L Twin-Turbo V-8 engine, a new trim level structure, and improvements to in-vehicle technology. In addition, the 2019 Cadillac CT6 gets the new GM 10-speed automatic transmission on all models, while the base model gets a new base engine in the form of the all-new 2.0L Turbo LSY engine, which replaces the last-generation 2.0L Turbo LTG.

For North American markets, the CT6 is built by GM USA at the GM Detroit-Hamtramck factory. For China, the model is built at the Cadillac China factory, aka SGM Jinqiao. The CT6 Plug-In model is built at the SGM Jinqiao plant for global markets, including the United States.

About The Numbers

• All percent change figures compared to Cadillac CT6 February 2017 sales
• Cadillac CT6 sales include all CT6 variants, including CT6 and CT6 PHEV
• Mercedes-Benz S-Class sales include S-Class Sedan, S-Class Coupe and Mercedes-Maybach S-Class
• Audi A8 sales include Audi A8 and all variants, including A8L and S8
• Sales figures for the Jaguar XJ and Maserati Quattroporte, which compete in the fullsize luxury sedan class, are not included since Jaguar does not disclose sales by vehicle line
• In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
• In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017