Way back in 2021, GM Authority reported that the Chevy Silverado was the top-selling pickup among Hispanic buyers. With that in mind, the Bow Tie brand’s full-size truck has once again claimed the title as the best-selling pickup among this specific demographic.
Based on data from S&P Global Mobility, the Chevy Silverado was the top-selling truck of U.S. Hispanic buyers for the 10th consecutive year. This figure was derived from new personal U.S. vehicle registrations for the 2014 to 2023 calendar years.
“This milestone is a great accomplishment for the brand,” Chevrolet Trucks Marketing Director Amy Masica remarked. “We know our customers depend on capable, reliable trucks from a brand they trust, and we are proud Chevrolet Silverado continues to deliver.”
It’s worth noting that the Bow Tie brand remains the third best-selling brand overall among U.S. Hispanic buyers. In addition, Chevy retail sales are up 11 percent from 2022 to 2023.
As a reminder, the current Silverado 1500 is available with a plethora of powerplant options, including the turbocharged 2.7L I4 L3B gasoline TurboMax, rated at 310 horsepower and 430 pound-feet of torque, the naturally aspirated 5.3L V8 L84 gasoline engine, rated at 355 horsepower and 383 pound-feet of torque, the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and the 3.0L I6 LZ0 turbodiesel Duramax, rated at 305 horsepower and 495 pound-feet of torque.
Meanwhile, the Silverado HD is offered with one of two powerplant options, including the standard naturally aspirated 6.6L V8 L8T gasoline engine, rated at 401 horsepower and 464 pound-feet of torque, and the optional 6.6L V8 L5P turbodiesel Duramax, rated at 470 horsepower and 975 pound-feet of torque.
Regarding structure, both Silverado variants ride on versions of the GM T1 platform. Production of the Silverado 1500 takes place at the GM Fort Wayne plant in Indiana, the GM Silao plant in Mexico, and the GM Oshawa plant in Canada, while the HD units are produced at the GM Flint plant in Michigan and the GM Oshawa facility.
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Comments
They build them that’s why! They should all be built in the USA not Mexico !!
You do realize the Silverado is made at three plants right? One in Mexico, one in Indiana, and one in Canada.
So you do realize some are made in Mexico!
Approx 40% are made in Indiana. That represents the lions share of the 3. What is bizzar is the higher trims are made in Mexico and we ship WT/s customs down there.
Chevrolet has stepped up on technology and designs. BUT THEY STILL HAVEN’T PUT PANORAMIC SUNROOF.
They obviously recognize a good truck when they see one.
…and I bet the F-150 is the most popular truck in the greater metropolitan Louisville, Ky area.
How the hell can they afford them when the average American can not, overpriced giant things, that probably only 50-60 percent really need a giant pickup!!
they actually do need them for work.. they have no choice. its a business expense or have no business.
same reason gm is still able to milk the savanna 30 years later
Muy bien.