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Chevrolet Korea Sales Down 56 Percent In April 2024

By Deivis Centeno

May 21, 2024 7:43 am

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Chevrolet Korea sales decreased 56 percent to 2,266 units in April 2024 compared to April 2023 results.

Individual model sales performance was as follows:

During the first four months of the 2024 calendar year, Chevrolet Korea sales increased 2.5 percent to 9,112 units.

Sales Results - April 2024 - South Korea - Chevrolet

MODELAPR 2024 / APR 2023APRIL 2024APRIL 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BOLT EUV-100.00% 0283-98.92%5 462
BOLT EV-100.00% 053-92.96%5 71
COLORADO-97.28% 5184-87.48%71 567
EQUINOX-98.75% 180-95.11%13 266
TAHOE-48.00% 1325-60.98%32 82
TRAILBLAZER-55.95% 4591,042-31.11%1,703 2,472
TRAVERSE-60.16% 51128-8.98%365 401
TRAX-43.46% 1,7373,072+125.10%6,915 3,072
CHEVROLET TOTAL-56.25% 2,2665,180+2.49%9,112 8,891

The GM Authority Take

After experiencing six months of consecutive increases, Chevrolet Korea sales suffered a drastic double-digit decline in April. Chevrolet’s setback last month interrupted the positive streak it had maintained since the beginning of the fourth quarter of 2023 and represents a significant volume reduction for the brand of almost 3,000 units year after year in the South Korean market.

Chevrolet Korea Sales Down 56 Percent In April 2024

Notably, all Chevrolet Korea models saw their sales decline sharply in April, with large losses of up to triple digits. The best-selling new Chevy Trax was the nameplate with the drop that had the most impact on the overall result, suffering a steep decline of 1,335 deliveries for the month. Still, the entry-level crossover maintains an outstanding lead as the brand’s best-selling model and saw a month-on-month recovery.

Chevrolet Korea Sales Down 56 Percent In April 2024

The Chevy Trailblazer followed with a notable loss of 583 units year-on-year but remained stable compared to previous months. Additionally, the U.S. imported vehicle lineup declined most dramatically in the month, with 683 fewer deliveries and the highest loss rates, primarily in the all-electric Chevy Bolt family. This is in addition to the natural loss of units of discontinued models such as the Chevy Spark and Malibu that recorded their last during the last year.

Chevrolet Korea Sales Down 56 Percent In April 2024

About The Numbers

  • All percent change figures compared to Chevrolet Korea sales in April 2023, unless noted otherwise
  • South Korea sales figures reflect actual vehicle registrations rather than wholesale

Further Reading & Sales Reporting

By Deivis Centeno

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. With Korea sales down maybe I will get my Chevrolet Trailblazer RS headrest I’ve had order for over a year I think chevrolet need to do something about thier accessories department. 2023 Trailblazer part 42766582.

    Reply

  2. Perhaps the dive in quality and customer support had something to do with it said the long time GM supporter. How we’ve forgotten the lessons from the mid 70’s – early 80’s. In this day and age, word travels fast. Hard pass…

    Reply

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