General Motors recently announced a strategic shift in its electric vehicle (EV) transition, outlining plans to reintroduce plug-in hybrid electric vehicles (PHEVs) to the North American market. Previously, GM was expected to leapfrog hybrids entirely and transition straight from internal combustion engine (ICE) vehicles to EVs. That said, Cadillac will not participate in the upcoming PHEV resurgence. Instead, Cadillac is committed to offering a mix of internal combustion engine (ICE) vehicles and all-electric vehicles (EVs) until it transitions to a fully electrified portfolio.
Per a report from Newsweek, Cadillac has confirmed that it will continue to offer only ICE vehicles and EVs as it moves towards complete electrification. Per the report, internal company data indicates that 60 percent of luxury customers are considering a battery electric vehicle (BEV) for their next purchase. In light of this, the luxury marque is expanding its lineup with several all-electric models, including the Lyriq, Optiq, Vistiq, Celestiq, and Escalade IQ.
Cadillac communications senior manager Stephanie Obendorfer stated that while the luxury marque does not plan to offer hybrids in the immediate future, it is not entirely ruling out the possibility, either. This stance aligns with previous company statements regarding a mix of ICE and EV offerings through 2030. Global Vice President of Cadillac, John Roth, states that the luxury marque will provide customers with the “luxury of choice” when it comes to offering both ICE and EV options. Caddy was previously expected to go full EV by 2030.
Mary Barra, CEO of General Motors, previously announced that GM will introduce new PHEVs in North America by 2027, with several models expected under the Chevy, Buick, and GMC brands. PHEVs are seen as an interim solution toward full electrification, providing a stopgap while the U.S. EV charging infrastructure continues to develop, and to provide GM with some breathing room amid increasingly tighter emissions and fuel economy standards.
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Comments
Good. Its other brands shouldn’t be, either. HEVs, fine, overpriced PHEVs, not fine.
bad move…..both Lincoln Navigator and Jeep Grand Wagoneer are planning hybrid vehicles…..Jeep will follow the Ram 1500 pickup version of electric motors and a V-6 generator (Extended range plug in)…..I guess in time we will see who is on the right track….still can’t buy into all electric battery vehicles
I feel as if Cadillac is doing this because they spent millions to push Cadillac to have 4-5 ev models. They were originally going to do the hybrid cars with the Cadillac escala being the halo car butttt ofc gm …
Makes sense if you want to chase Tesla that now sells over 1 million EV vehicles a year. There is a market!
Interesting move.
Cadillac needs not divert into hybrids (I own a domestic made hybrid for ten years so I am knowledgeable). Just continue to all electrics, and your customers will appreciate it. I plan to buy my first electric Cadillac this year. Those naysayers cannot even afford a gas Cadillac.
My oh my. Isn’t gm owner a big shot I own, can afford to drive, and daily drive the following Cadillacs.
1953 Series 62.
1968 Eldorado.
1970 DeVille Convertible.
1977 Seville
None of them have paper thin sheet metal, plastic chrome, or troublesome, non essential electrical/computer accessories like your “future electric Cadillac” will have.
Oh, yeah, and no one will even notice the “electric Cadillac” if it’s parked next to mine.
Well, you know what makes EV Cadillacs look so good lately? Its the junk gas engines GM is making lately. Both the 5.7 and 6.2 liter v-8’s have valve problems from either the old or the new cylinder deactivation schemes.. GMCs have trouble with continually defective fuel pumps.
As far as paper thin bodies, I’m impressed with the ‘heaviness’ of the LYRIQ’s door, – the discontinued BOLT EUV had unbelievably HEAVY doors. Big advantage over the junk that TESLA sells these days….. I think it is dopey for GM to constantly discontinue their good vehicles, whether gasoline or electric.
Just think of the jaw dropping a Tesla Cybertruck buyer must feel after spending $90,000 plus taxes plus fees to buy a new fangled truck that starts rusting in a mere 2 weeks because Musk was too cheap to use a decent grade of Stainless Steel.
Fortunately, there are still a few reliable GM products… As I say, some electric and some gasoline.
Holy cow Montravious. Chill out. I love older Cadillac’s and personally have owned many over the years. I currently own two from the 80’s and love them. I’d love to own any of the cars you list. However, EV is the future and not the end. In fact, IF those of us who love older cars want to be able to continue to own and drive them, we should be cheering on the move to EV’s. What’s more, there is zero reason why you can’t have them both sitting side by side in your garage. I do.
Also have a 1986 Eldorado America2 Ltd Edition.
Call it ‘The Little Eldo.” Digital dash, super smooth ride and a handling machine
GM Owner I’ve been following your comments for years and usually they make complete sense. I’m 74 diagnosed with cancer a year ago. Had a 2021 RAM but it came to be too much of a vehicle to handle. In Dec I turned it in for a 2023 Buick Enclave, a beautiful vehicle and ride. After parking it in my driveway I didn’t realize had big it is. After five months I’m almost regretting not getting a little smaller EV. About the longest drive now is to the clinic, 30 miles. In five months I have just over 2,000 miles on it. A perfect example for an EV purchase. The wife has a Murano gas so a gas power vehicle takes care of the range. But the wife says no, you got your new car, that’s enough!
This feels like another bad decision which will just come back to haunt Cadillac in a few years. My wife would love to trade her 2024 XT5 in for a PHEV version.
So you want a FWD based Cadillac with a turbo 4 cylinder and a hybrid? Or step up to the Lyriq that starts with RWD and more than 300 horsepower and has an interior that blows away the XT5.
I guess if you want to settle.
Its customers like you that support Cadillac sharing a FWD platform with Chevy that have put Cadillac in danger of being shut down.
I live in the Midwest. What I want is a 300HP vehicle that is relatively light and agile, can get me to and from work on electric power, and still let’s me take a 500 mile trip in January without worrying about having to stop and charge every hour. PHEV checks those boxes for me. A rebadged Volt doesn’t. I assume cadillac still has great engineers who can build a cadillac grade PHEV.
Your goals may be different. If so, buy a lyric. I’m not saying to stop building the BEVs. I think more options defines luxury.
Engineering at GM is centralized. An engineer can work on a Bolt one year and a CT5 the next. It has been this way for years now and is one reason the characters of GM cars shows no brand continuity.
Bean counters at work, penny pinching on their top brand. Most Chevy’s in China are already hybrids, so not too difficult to do that here. But since many Cadillacs have unique powertrains or chassis, more development is needed, and they don’t want to spend the money – unless they find out that was a bad decision in a couple years, but then it’ll be too late. I like how they leave the door open to change their mind, after they realize that most of their competition, including Lexus & Lincoln, already have hybrids.
Absolutely insane decision. Our customers ask for hybrids almost every day. It should be a no-brainer. Luxury of choice my @ss.
I honestly will never understand the reasoning to PHEV’s
It is literally automakers basically admitting they cannot make proper BEV’s in the short term and want subsidies and we the customers will be taken advantage of during that transition.
I think Cadillac is doing it correctly. ICE and BEV’s until eventually all will be BEV’s
Why would I as a consumer want to be on the hook for two separate propulsion systems in my car for maintenance?
Makes absolutely zero sense to me.
Momolos Obviously you have never owned a plug in Hybrid.
@Bob de Kruyff
I have not. Driven them though.
Just stating that as a vehicle owner I would never want to put myself in a situation that I am on the hook for two different Propulsion systems on one vehicle after warranty runs out.
I would pick ICE or BEV
M:
You have a point… You would think the VOLT would be incredibly unreliable but it was not too bad. I had 3 volts and 1 caddy ELR so in effect 3 generation ones, and 1 generation 2.
I suspect any problems you will have will be typical of other GM ICE products but not more so….
Ex: I had a bumper fall of my ELR due to a lousy collision repair, and the car’s data bus put the car in a state where it was neither on or off. But non-drivable. $600 to fix the Chinese electric water pump and $600 to fix the wiring harness.
Ex2: My Second Gen Volt had a short in the hood latch switch (super dopey idea to have one in the first place). Onstar couldn’t find any trouble yet Check Engine light was on. Car would be locked in Park so you were effectively stranded. $700 to replace at the dealership. If I had known that was the trouble, I would have pulled the wires from the hood switch and optionally tied the 2 wires together to convince the car that the hood was permanently closed.
I suspect people driving late model GM ICE products have these kinds of things and much bigger trouble.. Haven’t had any trouble with the battery electrics (IF GM) – no maintenance, no brake jobs, and the batteries last much longer than people here think they do… I figure when an ICE driver is on his 3rd overhaul and his 4th automatic, that I’ll need a new battery.
All bets are off with other brands, especially FORD and TESLA.
Momo- having Cadillac offer more than just 1 kind of vehicle choice can benefit both customers for variety and profit for the brand. Think of it like this… xt5 being standard choice, lyriq being the electric option and the xt5 hybrid. More variety will bring more customers… look at Toyota
You support Toyota? The company that isn’t offering a choice in the Camry. You can get a hybrid or nothing at all. No more v6. No base ICE only engine. Just a hybrid.
BTW, it’s not only the Camry that they’re limiting your choices. But go ahead and support Toyota for eliminating your choices and refusing to give you any type of competitive EV.
And yet Akio Toyoda is laughing hysterically to the bank after everyone started announcing they will shift to hybrids, push back their “all EV” goals, while the all EV automakers who don’t have ICEs and hybrids to fall back on (including Tesla) are hemorrhaging money once the EV honeymoon ended and the early adopters got their EVs with no one in the mass market wanting one.
Too bad that Akio’s Bank account was drained by those silly generation one Mirai and generation 2 MIRAI.
The customers who used to pay $16 /kg for Hydrogen are CRYING now that the price is $38/ kg, about 10 times the price of gasoline. Of course, they have to wait for 4 hours in a Queue at the filling station waiting for the H2 Truck to show up, and then wait for the car in from of them’s Nozzle to unFreeze.
That is, when the station is functioning Flawlessly which is basically never.
All of THOSE people I’m sure wish they’d have bought an electric…. Just plug it in at home every night, and not be dependent on 10,000 pound-per-square-inch dispensers which can’t take the pressure nor the cold.
of all the companies making cars, toyota nailed what the consumers wanted. Hard to argue that. Hybrids and PHEV. Did not fall for the all electric future. Honda did not as well
Cadillac still needs to be full EV by 2030
“Cadillac communications senior manager Stephanie Obendorfer stated that while the luxury marque does not plan to offer hybrids in the immediate future, it is not entirely ruling out the possibility, either. “. I’m old enough to remember a time when men, with engineering degree, made critical decisions within car companies. Just gonna say that, “the empowerment of half of our society into positions that they are grossly unqualified for, has left a trail of poor decisions in it’s wake.”
Grow up. A hybrid fwd xt5 would do nothing but tarnish Cadillac’s reputational turnaround.
M, you can moan about the “good old times” as much as you want. They are not coming back. What makes you qualified to state that the women in the Automotive industry are “grossly unqualified” for the job.
DEI. Didn’t Earn It
Geez dude sexist much? I will remind you that GMs best growth years and era of most competitive products after bankruptcy restructuring have happened under Ms. Mary Barra. To the point that some US market share was regained under her watch. The useless Rick Wagoner before her did nothing worth a darn for the company and drove the ship into a bankrupting iceberg with poor products that were of laughable build quality and laughable fuel efficiency. And now my 2022 turbo 4 XT5 gets better fuel economy than even my smaller Rav4 and puts out more power smoothly. So while GM still makes some decisions that leaves my head scratching, it took a lady at the helm to finally start making GM competitive not just in their body-on-frame trucks. But in vehicles most Americans can barely afford.
If you have a GTR, you are one lucky person.
I would love to have one.
Bring back the CT6!
During this time of transition, and with the XTS banished to the used rental car graveyard, make the CT6 available in the US!! I’m 2016 the big Caddy lineup consisted of the XTS, then the CT6. Most Caddy life customers like myself were still looking to the XTS over the CT6. 2019 arrives, last XTS built, and the CT6 is in China only. Why eliminate the ICE high end version some of us loved when you committed to 2030 for all electric?? Makes me break as a lifetime GM loyalist and look at a Lexus 400 or even a Genesis.
general motors’ questionable decisions just keep on coming—
“gm” logo— what were they thinking?
“black” chevrolet bow tie— why mess with success?
“no hybrid Escalade”— say no, and then, maybe?
What next?
This is a dumb move…hybrids are the bridge to fully electric vehicles. It appears that Cadillac is willing to sit back and allow the competition to steal their lunch. I’m not surprised they’ve been doing it for years.
I rather have the LYRIQ than the XT5.
But like some said on here, there will be more maintenance and care on PHEV than standalone gas and BEV alone. And what percentage of these buyers will buy PHEV and hold on to them post warranty?
At Cadillacs price point they should not be a Half Ass hybrid. They cost enough to supply a larger battery and longer ranges in the future.
The Cheaper cars save money on the battery offering a plug in and small gas engine. That really saves you little in the long run. Just buy the gas and be done with it.
I want an n/a v6 sedan. Where am I gonna find that when my Impala, XTS, ’17 Mustang v6 are due for replacement.
Mercedes-Benz is celebrating this. Their recent ads are pushing the fact that they offer the option of all three. Once again, a missed opportunity GM could have taken advantage of. But better they offer these options on the volume brand. Better than nothing.
I hope Diamler is celebrating… They won’t be in such a Festive mood when people think twice about buying their vehicles.. Years ago, you got Quality with them…. But now, their Sprinter Vans go about 60,000 miles and then the engines need an overhaul. Cheaper interior materials.
Same as a Chevy, true, but at least with a Chevy you are not paying Mercedes prices….. It won’t be too long before buyers realize they are better off with most of the Cadillac products instead.
And, even at the higher price of the 2024 Lyriqs, they remain an excellent value and seem carefully constructed in Tennessee..
People with a keen eye can see Quality and hopefully the remaining Cadillac EVs yet to be released (Optic, Escalade IQ, and Vistiq) will keep up the LYRIQ’s high design standards.
Whenever I see the Mercedes EVs, they just blend in with the rest of the generic looking EVs. But when I see a Lyriq, they look sharp and really stand out. I have to say, GM is killing it in the looks department. Its gotten me to try their products out and so far love my XT5. Its not perfect (the spring for my cup holder cover has already crapped out so I will get it fixed under warranty) but she certainly makes me smile in ways my Rav4 can’t.
I think Cadillac is making a mistake with the ‘no hybrid’ approach. I don’t care if they are mild hybrids or PHEVs, but they should offer at least one of those. I will ABSOLUTELY not buy an EV until they get over 600 miles on a charge, which is likely going to be in the next decade when the battery technology advances. That way I won’t need to worry about charging infrastructure or charging times, as it should almost never be needed on the road.
I had four main goals when I purchased my last vehicle (about 5 months ago). An SUV that can tow at least 3000 pounds, decent acceleration performance (0-60 in under 7 seconds), over 30 mpg (both city and highway), and hands-free highway driving technology (ADAS). I would have bought an XT4 but it missed three of the four criteria. I ended up buying a 23 Lincoln Corsair GT PHEV with Blue Cruise. It was the only SUV that met all of my criteria. I love the ability to do all my local errands on electric propulsion, and it is rated for 34 city and 32 highway MPG when using the engine. I can drive mostly hands-free on the way to my cottage, or when heading to visit my daughter who lives 625 miles away. My only complaint is the gas tank is too small, so the range on a tank (going to my daughter’s house) is inadequate.
If they added a small battery with an electric motor and SuperCruise to the XT4, I believe it would satisfy all of my criteria. I’d like to switch back to GM, but this corporate decision makes that very unlikely.