Now that every Buick model offers a range-topping Avenir trim, the GM first quarter (Q1) 2024 sales report for the U.S. market reveals exactly how many Tri-Shield customers chose this trim level across the brand’s entire range of current models.
Specifically, The General revealed that 25 percent of Buick buyers decided to purchase the Avenir trim level, opting for the “premium design and performance” the range-topping variant offers.
The report also shows Buick retail sales increased 10 percent for the quarter, reaching their highest level since 2021 according to the announcement. Encore GX sales rose by 9 percent while the Envista is bringing numerous new customers to the brand, with approximately 70 percent of purchases coming from first-time Tri-Shield owners.
Sales Results - Q1 2024 - USA - Buick
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| ENCLAVE | -7.97% | 8,101 | 8,803 |
| ENCORE | -98.15% | 55 | 2,979 |
| ENCORE GX | +8.84% | 13,364 | 12,279 |
| ENVISION | -6.21% | 13,203 | 14,077 |
| ENVISTA | * | 9,662 | * |
| BUICK TOTAL | +16.38% | 44,385 | 38,138 |
Zooming in on specifics, the Envista, Encore GX, and Envision now offer a trim level lineup that consists of the Preferred, Sport Touring, and Avenir trims. The 2024 Envision is scheduled to launch this summer, debuting a mid-cycle refresh that includes an updated exterior featuring 2022Â Buick Wildcat EV concept vehicle styling elements and a new interior, while retaining the same trim levels.
The outgoing 2024 Buick Enclave, which ceased production in early 2024, offered Essence, Premium and Avenir trims, with a Sport Touring Package optional on the Essence and Premium trims. GM Authority expects the 2025 Enclave, which is scheduled to begin production on June 17th, 2024 and for which we’ve revealed exclusive images, to adopt the same Preferred, Sport Touring, and Avenir trims as other Buick models.
Many incoming changes are part of a “clean slate” transformation of the brand, including a full reimagining of its aesthetics based on its new design language. We’ve already given you an exclusive look at how the new logo symbolizing these changes was created.
Buick is also setting itself apart among mass-market vehicle brands with customer service, achieving the highest customer satisfaction rating in the J.D. Power 2024 U.S. Customer Service Index (CSI) Study.
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Comments
It makes sense. Buick is ostensibly a luxury brand, so prospective buyers are looking for a luxury experience. With that said, after test driving vehicles I realize that I’m not as fussy in practice as I am on paper. I consider blind spot monitoring to be a necessary safety feature, and yet when I drive vehicles without it I forget about its absence after 5 minutes.
I’m surprised the Avenir take isn’t higher yet. After all, it’s the only way to get the fully painted car if you want it all body color. The ST trim does at least have the shiny black plastic instead of that gawd awful unpainted black plastic, but when I buy a vehicle I want it fully painted. The only way I’d buy an Envista would be in Avenir.
Dealers stock plain models and uninspiring colors. Never bought off lot ,,,,ordered what I want.
Doesn’t say much except for the across-the-board 25%. I’d like to see it by model. I still think the Avenir is absurd and unnecessary on the Encore GX, but especially on the Envista, the latter of which is supposed to be selling on price, mainly. $31K is too much for this model.
One is seriously considering this car in the Avenir trim. It appeals to me more than the other models of the Envista. The only question that I have is how long is that engine going to last even if one has the oil changed more frequently? I read that it requires maintenance on the belt every 40K miles because of the engine design. The reviews say it is a good car for the $$
Yeah Jon C the engine question is the same I’d have. Ford 3 cylinder models seem to have trouble at the 50,000 mile mark, yet GM says to change the IN-OIL timing belt (which has to do real work, by the way) every 150,000 miles. Initial Oil-Change at 7,500 miles just cannot be good for Turbo nor timing belt life. Too much ‘break in’ crap running around. There are plenty of Oil Analysis videos on Utube showing the necessity of a proper break-in procedure.
Warranty ends at 60,000 miles, so I’d assume GM’s lasts at least this long.. But I can’t believe that while GM engine design may be better than FORDs, I just can’t see how it is light years better, or how they keep the belt from de-laminating when FORD doesn’t seem to be able to.
If I ever bought one of these I’d change the oil and filter at 1,000 miles, then 3,000 miles later, then every 5,000 miles after that. Precision Engines and screaming turbos need ultra-clean oil.
My wife purchased a 2024 Buick Encore GX Avenir. She likes the car but complains how dim the interior is at night. Looking at the vehicle myself I will have to agree she is right. The vehicle is very dim inside even though it has almost a white interior. Reason could very well be the fact all of the interior lighting is the ‘old type incandescent type light bulbs. Also, there is no under dash lighting or is there even a light in the glove box. She is not happy with her car missing what she considers to be very important to her.
I think if GM invested the money in marketing Buick more heavily than it does now, Buick models would sell much more than now. GM treats Buick as an afterthought in the US and it’s a damn shame.