Cadillac CT5 Sales Drop To Last In Segment During Q3 2021

Cadillac CT5 sales decreased in the United States and in Canada during Q3 2021.

Cadillac CT5 Sales - Q3 2021 - United States

In the United States, Cadillac CT5 deliveries totaled 811 units in Q3 2021, a decrease of about 80 percent compared to 4,001 units sold in Q3 2020.

In the first nine months of the year, CT5 sales decreased about 20 percent to 7,636 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CT5 -79.73% 811 4,001 -20.26% 7,636 9,576

Cadillac CT5 Sales - Q3 2021 - Canada

In Canada, Cadillac CT5 deliveries totaled 186 units in Q3 2021, a decrease of about 20 percent compared to 232 units sold in Q3 2020.

In the first nine months of the year, CT5 sales increased about 46 percent to 779 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CT5 -19.82% 186 232 +46.15% 779 533

Competitive Sales Comparison (USA)

Cadillac CT5 sales performance during Q3 2021 place the model in 13th place among 16 entries, with an 80 percent drop in sales volume. The luxury sedan was outsold by a dozen rivals, while outselling two variants of existing models.

The BMW 3 Series took the top spot with 13,591 deliveries. It was followed by the Mercedes-Benz C-Class with 11,289 sales in second, Acura TLX with 7,520 sales in third, and Lexus IS in fourth with 6,767. The rest of the field posted less than four thousand deliveries each, including the BMW 4 Series, Audi A5, Genesis G70, Infiniti Q50, Audi A4, Volvo S60, Alfa Romeo Giulia, Lexus RC, and the Cadillac CT5. In fact, the CT5 saw only 811 deliveries, becoming the worst-selling model in its segment. The three vehicles the CT5 outsold – the Volvo V60 Cross Country (CC), Infiniti Q60 and Volvo V60 – are part of a broader model family that cumulatively sold more than the CT5.

Sales Numbers - D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW 3 SERIES +30.76% 13,591 10,394 22% 18% +30.11% 37,367 28,720
MERCEDES-BENZ C-CLASS +56.47% 11,289 7,215 18% 12% +41.21% 29,084 20,597
ACURA TLX +31.77% 7,520 5,707 12% 10% +51.66% 22,932 15,121
LEXUS IS +104.73% 6,767 3,305 11% 6% +131.17% 20,160 8,721
BMW 4 SERIES +125.06% 3,772 1,676 6% 3% +189.45% 16,305 5,633
AUDI A5 -14.42% 3,182 3,718 5% 6% +2.98% 14,447 14,029
GENESIS G70 +7.25% 2,930 2,732 5% 5% +8.35% 7,719 7,124
INFINITI Q50 -24.97% 2,902 3,868 5% 7% -13.01% 11,384 13,086
AUDI A4 -60.99% 2,324 5,958 4% 10% +1.42% 14,525 14,322
VOLVO S60 -36.70% 2,297 3,629 4% 6% -6.88% 7,848 8,428
ALFA ROMEO GIULIA -16.51% 1,830 2,192 3% 4% +8.35% 6,114 5,643
LEXUS RC -5.36% 1,018 1,076 2% 2% +3.07% 2,720 2,639
CADILLAC CT5 -79.73% 811 4,001 1% 7% -20.26% 7,636 9,576
VOLVO V60 CC -48.87% 702 1,373 1% 2% -25.70% 2,157 2,903
INFINITI Q60 +14.77% 676 589 1% 1% -3.67% 2,202 2,286
VOLVO V60 -93.63% 43 675 0% 1% -62.27% 409 1,084
TOTAL +6.10% 61,654 58,108 +26.95% 203,009 159,912

From a segment share standpoint, the BMW 3 Series controlled 22 percent of the segment, up 4 percentage points. It was followed by the Mercedes-Benz C-Class with an 18 percent share, up 6 percentage points. The Acura TLX held 12 percent share, up 2 percentage points, and the Lexus IS held an 11 percent share, also gaining 5 percentage points. The rest of the field posted single-digit segment share, starting with the BMW 4 series which gained 3 percentage points of share. All other models posted either the same share or lower share than during the year-ago quarter. The Cadillac CT5  saw a 1 percent segment share, down 6 percentage points.

The luxury D-sedan segment saw cumulative sales grow 6 percent to 61,654 units during the third quarter of 2021, meaning the CT5 performed far worse than the segment average.

Combining both BMW entries in the segment – the 3 Series and 4 Series – gives the German automaker 17,363 cumulative deliveries for a 28 percent segment share.

Sales Numbers - BMW D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW 3 SERIES +30.76% 13,591 10,394 78% 86% +30.11% 37,367 28,720
BMW 4 SERIES +125.06% 3,772 1,676 22% 14% +189.45% 16,305 5,633
TOTAL +43.85% 17,363 12,070 +56.24% 53,672 34,353

Both Lexus entries – the Lexus IS and RC – give the Japanese automaker a comibned 7,785 sales for a 12.7 percent share.

Sales Numbers - Lexus D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS IS +104.73% 6,767 3,305 87% 75% +131.17% 20,160 8,721
LEXUS RC -5.36% 1,018 1,076 13% 25% +3.07% 2,720 2,639
TOTAL +77.70% 7,785 4,381 +101.41% 22,880 11,360

Combined sales of the Audi entries – the A4 and A5 ranges – give the German automaker 5,506 sales for a 9 percent share.

Sales Numbers - Audi D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
AUDI A4 -60.99% 2,324 5,958 42% 62% +1.42% 14,525 14,322
AUDI A5 -14.42% 3,182 3,718 58% 38% +2.98% 14,447 14,029
TOTAL -43.10% 5,506 9,676 +2.19% 28,972 28,351

Infiniti’s two entries – the Q50 and its two-door coupe variant, the Q60 – saw 3,578 deliveries for a 5.8 percent share.

Sales Numbers - Infiniti D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
INFINITI Q50 -24.97% 2,902 3,868 81% 87% -13.01% 11,384 13,086
INFINITI Q60 +14.77% 676 589 19% 13% -3.67% 2,202 2,286
TOTAL -19.72% 3,578 4,457 -11.62% 13,586 15,372

Volvo’s three entries – the S60, V60 and V60 Cross Country – totaled 3,042 sales for a 5 percent share.

Sales Numbers - Volvo D-Segment Luxury Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
VOLVO S60 -36.70% 2,297 3,629 76% 64% -6.88% 7,848 8,428
VOLVO V60 -93.63% 43 675 1% 12% -62.27% 409 1,084
VOLVO V60 CC -48.87% 702 1,373 23% 24% -25.70% 2,157 2,903
TOTAL -46.42% 3,042 5,677 -16.12% 10,414 12,415

The GM Authority Take

The disheartening performance in Cadillac CT5 sales during the third quarter of 2021 is the direct result of a lack of inventory. CT5 inventory has almost completely dried up since production at the GM Lansing Grand River plant in Michigan was idled in March, impacted by the ongoing global semiconductor microchip shortage. No units were built in April, only 580 units were built in May, and zero units rolled off the line in June. Production was slated to resume on August 9th, but that was pushed back to August 30th, and then again to October 18th.

Luckily, CT5 production resumed on October 21st, 2021, and we expect sales to increase sharply as models begin arriving at dealer lots to satisfy a substantial amount of pent-up demand for the luxury sedan family. Adding to the good news is the new CT5-V Blackwing – the ultra-high-performance variant of the CT5 family. Having received nothing but rave reviews since its launch earlier this year, the range-topper is currently sold out.

About The Numbers

  • All percent change figures compared to Cadillac CT5 sales for Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
  • Cadillac CT5 sales include those of CT5, CT5-V and CT5-V Blackwing
GM Q3 2021 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

View Comments

  • Why is GM not giving chips to such a high margin and priority brand? Why not kill Buick Buick production or even a low profit entry level vehicle like Trailblazer?

    Cadillac is dying in the US hence why Ruess said EVs were the brands last chance. Personally I think Blackwing would be an amazingly profitable niche brand that would require minimal investment and limited line up aimed at non coastal wealth not looking for imports.

    • ********Insignia:

      You're assuming the CT5 is high margin. I'm sure it makes a profit, but not nearly as much as their SUVs. The Alpha platform underpins only 3 vehicles. The SUVs are based on more widely used platforms. Allocating resources in a time of shortages to the most popular and profitable product lines is exactly what I would do.

      That and, with a few exceptions, sedan sales are flat at best.

      All that said, I want a CT5 but there are only 5 in the whole area and none that I want.

    • They shut down production for sedans for quite a while. Its open now, but these are the least profitable Cadillac's that dealers sell. Its a smart business move.

    • Cadillac once No 1 ; is now last .
      Nobody wants that car . I as usual a lifelong Cadillac enthusiast wanted to love it , but hate it .
      An ersatz poor imitation of a BMW will bot do.
      The worst aesthetic issue is the absurd curled taillights ala Toyota .
      That alone shows how todays Cadillac management knows nothing of the traditional ' blade '.
      Too small & to generic.
      The wimp dressing up as the captain of the football team ; looking like a joke.
      I see a few old people driving them .
      Loyalists ; refuges from Buick dropping cars .
      It wasn't selling before the supply chain issues .
      Cadillac is very sick .
      How can a brand with such a heritage & legend fall this far ?
      Stupidity ; bottom line .
      Cancellation of the CT - 6 ( awful name ) was a disaster .
      Dropping C- 5 & that joke ' 4 ' should of been done instead.
      The Genesis G90 & BMW 7 Lexus continues to rampage through the luxury market.
      The Lyriq SUV better be good & offer choice in colors.
      I will NOT buy an SUV . Forget it .
      More shame on Cadillac .

      • I disagree. Have BMWs and the Blackwing in the fleet. I'm old enough to remember 25 years ago when people would look down on Euro sedans due to lower HP and less room than their American counterparts and of course talk of handling and road feel fell on deaf ears. I remember hopping in my first new 3 ssries in the early 90s after graduating college and thinking whats so luxurious about this plastic? Now everything has changed places! The BMW is the roomier and more luxurious car and the Cadillac is the actual driver's car! Crazy

        Either way, doesn't matter now as sedans are history and not the future. GM is doubling down on EVs starting with Cadillac and early reviews of the Lyriq are very promising and that's before considering the very competitive starting price. Can't wait to see what they do with the Celestiq flagship sedan!

  • I'm not sure this means anything. In a market where dealers can sell EVERY new car they can get during supply chain/chip constraints, my interpretation here is Cadillac simply built a lot fewer CT5s which make sense if they can use the chips in a much more profitable product like the Escalade.

    That said, sedans were a dying market before the pandemic and Cadillac hasn't been the best seller there for many years so the decline in CT5 volume doesn't feel that meaningful. Now if it turned out Cadillac has CUVs/SUVs languishing on lots that would be much more concerning in this market.

  • They can build all the car and trucks they want, but if they just sit in delivery depots because there is a truck driver shortage then they will continue to slowly starve their dealers to death and force Cadillac buyers to other manufacturers.
    It sad that GM has it's head stuck so far up it's ass.

  • I own 2 Cadillac sedans (a 2020 and a 2017 CT6 both loaded Premium AWD with Super Cruise) in between I have had 5 other Cadillac sedans and a Cadillac SUV. I can say that I will stick with a sedan as long as I can find a FULL-SIZED luxury sedan. My dealer asked me if I wand a Lyriq and I asked him how long I had the SUV. We kept it 6 months and traded it for an XTS Premium.

    I have searched for a 250-mile radius and found 7 CT5's in that area and none were close to what I would consider. I had a new CT5 as a loaner when I took one of the cars in for a warranty repair (puddle light dropped out of the mirror when I was detailing it) and it rode like a truck, the 4-cylinder turbo was crap, and we couldn't get an 11-year-old in the back seat comfortably. I couldn't even think of a CT4 as my cousin had one and there was no way I could fit in the back seat.

    Come on Cadillac/GM, pull your heads out of your ass and give us a FULL-SIZE luxury sedan that doesn't cost $200K+ and is a hybrid, not fully electric. We travel and drive more than 350 miles a day. Goodbye Cadillac and GM, I guess I'll have to look a Mercedes for my next FULL SIZE luxury car even if the leather interior costs me $2500.

  • Been to local Cadillac dealer several times this year. Never seen more than a couple of CT4 or Ct5s on the lot. No adds on TV or in magazines. No wonder they don't sell. No one knows they exist!!

    • That sounds to me exactly what they did to Buick - and even the Chevrolet Impala. They create these beautiful cars and then after their exposure in the US as a test market for China, they transfer them there. I wanted a Buick lacrosse and now they only build them for the Chinese market. And yet when they introduced them first in the US, you NEVER saw any advertisements on TV and no promotion whatsoever. I do not want an SUV or a 4-cylinder large car. And they've lost the youth market in the direction they are going, which is their future. Yes; GM has its head in the sand. Just wait a few years: Everyone will want a sedan again and GM won't be in that market.

      • Robert I don't think it's the same at all:

        1) The slow sales are in part due to chip shortages. GM, like others, chose to prioritize higher margin products like Eacalades, C8s, Blackwings, etc over the dying sedan segment.
        2) I love sedans but we fat Americans are NOT going back to sedans after planting lard butter in CUVs/SUVs.

  • Thought you said that their sales dropped to last in the segment. They're near the bottom, but not last. Click bait?? Come on, be better than this.

  • WOW! Great content....a figure GM should be proud of! Maybe try to be #1 in market sales decline....This will come in only a few years as the “EV edict” of Mary Barra completely kills off GM desirability & sales...Keep up the great job GM!👍

    • Eric B, not sure where you live but on the Coasts, it clear that the affluent crowd wants to go green and EVs are going to be here to stay. If GM is to avoid going the way of the DoDo bird they have to innovate and embrace the future and with their scale it pays to shoot for a leadership position in the market. I love my Blackwing but understand the need to fewer carbon emissions. I'm simply not giving up my fun mobile until someone makes a similarly compelling EV which doesn't exist for me yet (but maybe in another generation or two Porsche, GM, Rivian, or maybe Lucid will create.)

      • Even the “woke coastal areas” cannot support a 50% EV vehicle population....Until the electrical supply and charging station infrastructure is in place....you are a reality denier about the possibility of widespread EV acceptance....Its not going to happen over night or even the next 5-10 years....just not enough charging capacity in place....GM made a great hybrid....Just abandoned the platform too quickly....The Chevy Volt was well regarded by its owners....The EV “Bolt”??? It’s been a catastrophic FAILURE!

        • Sorry BYD, you got the wrong guy. I've posted VOLUMiNOUS posts all over car forums saying just that. We're NOWHERE close on requisite generation AND distribution of electricity for even a 30% tipping point pnenetration rate. Charging infrastructure is the actual easier part and the one that can be most readily solved by private industry. Generation and distribution will require government support and government is too divided to pull if off right now. I believe the eventual impact of EV sales will be dramatic spikes in electricity costs leasing to more gap between the haves and have-nots; rolling brown and black outs during hot periods, severe red storms, etc.

          This is why I'm not jumping on the bandwagon yet (along with what I believe will be rapid obsolescence of EV poweertrains ahead of finally delivering a compelling somewhat affordable sports car for the track, I couldn't care less about the 0-x straight line Mopar/Tesla crowd.)

  • Would love to buy a CT5 but with gas prices going up in makes me hesitant to buy ice vehicle, and wonder if I should just drive what I got as long as I can before going the EV route

    • Gas prices are dropping again...$2.49 in Central Illinois today.

      The EV's will destroy an already weak electrical infrastructure. Remember Texas last year when ice hit? Snowbelt areas aren't good for EV's as the battery charge drops dramatically. Look for a hybrid to bridge the gap, but I'll stay with my 3 ICE's till the wheels fall off.

  • Hey GM...are you.listening? I just turned in my CT6 lease. Why didn't I buy another Cadillac? First, I had a lot of niggling little issues with my CT6. But what really drove my decision? The incredible lack of features for the money. No lane following assist. Second class infotainment, cheap looking old man shiny wood trim, economy car interior. I WANT to own a Cadillac. My father was an engineer at Cadillac. But when a Hyundai Sonata outshines a CT5 the decision isn't too difficult. Wake up GM. By the way, I feel the same about your incredibly weak effort on the XT6. What a loser that thing is! When you sit in that, then go sit in a Hyundai Palisade it's like going from rags to riches. Who the hell is making these decisions?

  • EX HOLDEN FANS/Racing FANS and believers of GENERAL MOTORS IN AUSTRALIA would like a practical replacement for the Holden Commodore 4 DOORS AND ALL. If General Motors could bring out a RHD version be it a road-going version or a sports version like CT-V Blackwing via GMSV Australia and MARKET IT WELL you would increase sales. Plenty of Aussies like performance based Family sized sedans with a fair bit of GET UP AND GO!!! Not everyone wants a SUV and Australians in their mindset like 4 DOOR cars they see in their garage/out- on- the- street to be Professionally Raced. Ok The 2 door Chev Camaro looks great ,will have good performanceand it will sell some BUT IT WILL NOT SELL anything like a CT-5/ or Blackwing if that was to be introduced. Electric Cars in Australia will definitely not take over the Australian market and once people realise their home charging stations will not give adequate recharge/driving range plus they get a higher power bill they will reconsider quickly - this already is coming to light here and people have gone back to unleaded fuel. Australia is like the USA large distances have to be driven practically and in comfort like a CT-V BLACKWING!!!!!!

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