mobile-menu-icon
GM Authority

U.S. GM Car Sales Drop Nearly 11 Percent During Q1 2021

GM car sales fell 11 percent to 60,720 units in the United States market during the first quarter of 2021.

Sales Numbers - GM Cars - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
CADILLAC CT4 +6,305.78% 2,627 41 4% 0%
CADILLAC CT5 +45.80% 4,374 3,000 7% 4%
CHEVROLET CAMARO -1.34% 7,089 7,185 12% 11%
CHEVROLET CORVETTE +73.06% 6,611 3,820 11% 6%
CHEVROLET SPARK +23.02% 11,505 9,352 19% 14%
CHEVROLET SONIC -75.47% 1,065 4,341 2% 6%
CHEVROLET MALIBU -23.51% 26,987 35,283 44% 52%
CHEVROLET IMPALA -90.69% 462 4,965 1% 7%
TOTAL -10.69% 60,720 67,987

Of the eight remaining GM cars still available in the U.S., four experienced a growth in sales volume, including both the Cadillac CT4 and CT5 along with the Chevy Corvette and Spark. The substantial gains made by the CT4 and CT5 were caused by low sales volume during the year-ago quarter as a result of limited inventory of both models due to their launch cadence.

The mid-engine Corvette continues to be a hot take, and maintains its status as the best-selling vehicle in its segment, with a gain of 73 percent to 6,611 units sold, compared to 3,820 units sold in Q1 2020.

Also impressive was the 23 percent gain posted by the Chevrolet Spark city car. The vehicle appears to be benefiting from the discontinuation of the larger Chevy Sonic.

Meanwhile, sales of the Chevrolet Malibu – the Bow Tie brand’s only remaining sedan that’s still in production – fell 23.5 percent to 26,987 units.

The Camaro muscle car fell 1.34 percent to 7,089 units, placing it as the slowest-selling vehicle in its segment.

All other models listed in the table above, including the Chevrolet Sonic and Impala, have been discontinued, and their sales volume is down as a result. In fact, General Motors has substantially trimmed its sedan portfolio over the last several years in the United States, discontinuing the majority of passenger cars in order to focus on existing crossovers, SUVs, and pickup trucks, along with new-age mobility opportunities such as electric vehicles and autonomous vehicles.

About The Numbers

  • All percent change figures compared to GM car sales for Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
  • Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan
  • Cadillac CT5 sales include CT5 Sedan and CT5-V Sedan
GM Q1 2021 sales reports:

A car-loving millennial. We Are!

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Shame it used to be about 8 cars per division.

    Reply
  2. That’s pathetic, GM has simply given up on the sedan market and just doesn’t care anymore. The lack of innovation and emphasis on reliability, quality, and breathtaking design went out the window a long time ago. If GM only would have made improvements and invested more money and effort into their sedans, they wouldn’t be in this situation. The Impala is a perfect example of how bad GM is.

    You had a really nice sedan that was well made and reliable. GM never did any kind of media blitz on TV on the car, they didn’t make any design update, mid-cycle updates to the car at all. The latest gen Impala came out in 2014, and literally the 2020 looks exactly the same as the 14. The only difference over the years that were made were changes to its features by adding Apple Car Play, and some other optional safety features as standard. This is the problem with this damn company is they continue to give up on products that don’t get enough attention they deserve from high up executives. It’s no one else’s fault then Chevy themselves for the failure of the Impala itself.

    How in the hell could GM build such works of art, high quality cars in the 1950’s-60’s, once being at the forefront of innovation, technology, performance, and build quality, to being one of the worst at building cars today? There small cars are crap, plastic fantastic toy cars that are horrifically ugly and cheap looking. Including the Malibu which has been the rental car queen of the last 20 years.

    I understand bean counters are to blame here, but they’re not the only ones at fault. I’m starting to believe that lately it’s just that American automakers are so concerned about short term profits that if something doesn’t sell well and the shareholders complain about it enough, they basically just give up and move instead of truly making improvements to the vehicle and advertise those improvements to the public.

    The Japanese mindset is “how can we gain the public’s trust over their lifetime”? “How can we build a better quality, longer lasting vehicles”?

    It’s always about continuous improvements with companies like Toyota, and GM can never compete with this philosophy as the shareholders GM and the culture of doing business are so different from one another.

    This goes for Ford as well, but GM is the worst of them all.

    The Fusion for instance was a really nice car that totally blew away the Malibu in terms of performance, quality of materials and suspension riding smoothness. And Ford sold a ton of them.

    Again, Ford gave up on a car too that was actually pretty nice for its time. Typical American corporations that instead of building superior vehicles, they settle for “it’s good enough” when it should be “if it’s not the best on the market, then we won’t build it”.

    Reply
  3. I drive a Silverado, my wife does not care to drive it she prefers to drive a car – GM’s choices for her are slim to none same with Ford and Chrysler/ Dodge have nothing- hopefully GM wakes up as we prefer to purchase a Chevy

    Reply
  4. I think it’s a little more complicated than that. Competition also includes Korean automakers who are coming hard in these segments. Consumer preference has shifted more towards SUVs, so that’s where domestic bets are being hedged, a profit vs. market share business model. Heavy investment in the future of electrification and Autonomous also.

    Reply
  5. Whoever buys a new Malibu is foolish! Must really be patriotic as the current Malibu is not a good deal if one compares it to the competition. Exterior is fine. However that interior is so lame! The Malibu is great for cheap rental car companies.

    Reply
    1. Andddd this is an example of why you don’t see a new Malibu on the lots, constant complaining but when it was new the competition had to catch it. Now you have nothing but fatazz SUVs and pickups from sensitive domestic manufacturers because the buyers keep turning blind eyes to the Asian and European shortcomings of their products partly due to unwarranted criticism.

      Reply
  6. American car customer satisfaction gm is not very good Who cares?
    American car design flaws are plentiful and they excel in court cases Customers go elsewhere
    American car design laughable What happened gm?
    American car workers atrophy by design Lets build in poor countries
    Globalization is good for whom exactly? Other countries
    Joe the Blow takes photo op’s as the economy tanks And union employees lap it up
    Pickups are their only hope save for the China game What’s next, Chinese Buick trucks?

    Reply
  7. The GM line, except for the C8 Vette and future orphan Camaro, is the most unimaginative group of vehicles this side of Toyota – without the quality and longevity to offset the boredom. Cadillac has tried to turn the corner, but ends up giving up too soon on it’s best efforts, and making it’s best cars small limited edition models. GM is very obviously “marching in place,” waiting for everyone to clamor for electric cars – like that will happen anytime soon.

    So after buying some 4 dozen GM cars during my lifetime, I’m buying cars from manufacturers that can develop electric cars, and still produce great ICE models. Surprisingly, I can do that while buying brands that assemble cars here in the US with more US content than GM offers.

    GM’s focus on the future has given us little to in the short term, at least as I see it.

    Reply
  8. Because it only sells like 30k units a year and a good portion of those spontaneously combust… basically useless.

    Reply
  9. Well stated. The new gm is a laughing stock made up of pathetic vision or concern for their products or customers.

    Reply
  10. Well what do you expect when you cancel all the cars we like (CT6, Regal), and keep the crap we dont (sonic, malibu). GM seems to be setting itself up for failure.

    Reply
  11. I wish some of the commenters here would drive to GM HQ and fix the problems.

    Reply

Leave a comment

Cancel