Buick Encore sales decreased in the United States, Canada, and Mexico during the first quarter of 2021.
Buick Encore Sales - Q1 2021 - United States
In the United States, Buick Encore deliveries totaled 6,229 units in Q1 2021, a decrease of about 56 percent compared to 14,238 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCORE | -56.25% | 6,229 | 14,238 |
Buick Encore Sales - Q1 2021 - Canada
In Canada, Buick Encore deliveries totaled 534 units in Q1 2021, a decrease of about 72 percent compared to 1,876 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCORE | -71.54% | 534 | 1,876 |
Buick Encore Sales - Q1 2021 - Mexico
In Mexico, Buick Encore deliveries totaled 197 units in Q1 2021, a decrease of about 36 percent compared to 306 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCORE | -35.62% | 197 | 306 |
Competitive Sales Comparison (USA)
Buick Encore sales during the first quarter of 2021 decreased significantly, with the subcompact crossover falling to 15th place in its competitive set of 20 models in terms of cumulative sales volume, from 11th place in Q3 2020, and eighth place in Q2 2020. Notably, the Encore placed as high as second place in its segment during Q2 2019.
Meanwhile, the Jeep Compass held onto first, staying ahead of the Encore’s corporate cousin – the Chevrolet Trax (see running Chevrolet Trax sales) – by 4,054 units. The Hyundai Kona came in third, followed by the Honda HR-V in fourth, the Chevrolet Trailblazer in fifth, Jeep Renegade in sixth, the Encore’s newer corporate sibling – the Buick Encore GX – in seventh, the all-new Kia Seltos in eighth, Kia Soul in ninth, Nissan Kicks in tenth, Ford EcoSport (see running Ford EcoSport sales) in 11th, Mazda CX-30 in 12th, Toyota CH-R in 13th and the all-new Hyundai Venue in 14th.
The Buick Encore outsold the rest of the pack, including the Mitsubishi Outlander Sport, Kia Niro, Mitsubishi Eclipse Cross, Mazda CX-3 (which has been replaced by the CX-30; see Mazda CX-3 sales), and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| HONDA HR-V | +34.83% | 26,175 | 19,414 | 9% | 9% |
| CHEVROLET TRAILBLAZER | +834,033.00% | 25,024 | 3 | 9% | 0% |
| NISSAN KICKS | +74.82% | 24,421 | 13,969 | 9% | 6% |
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 | 8% | 7% |
| JEEP COMPASS | -33.07% | 19,959 | 29,820 | 7% | 14% |
| BUICK ENCORE GX | +608.77% | 18,435 | 2,601 | 7% | 1% |
| KIA SOUL | +2.86% | 17,191 | 16,713 | 6% | 8% |
| CHEVROLET TRAX | -39.97% | 16,955 | 28,242 | 6% | 13% |
| KIA SELTOS | +232.26% | 16,786 | 5,052 | 6% | 2% |
| JEEP RENEGADE | +12.94% | 15,997 | 14,164 | 6% | 6% |
| MITSUBISHI OUTLANDER SPORT | +22.10% | 15,356 | 12,577 | 6% | 6% |
| MAZDA CX-30 | +74.43% | 14,589 | 8,364 | 5% | 4% |
| FORD ECOSPORT | -0.35% | 12,878 | 12,923 | 5% | 6% |
| TOYOTA C-HR | +0.28% | 10,401 | 10,372 | 4% | 5% |
| BUICK ENCORE | -56.25% | 6,229 | 14,238 | 2% | 6% |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 | 2% | 1% |
| KIA NIRO | -13.35% | 4,311 | 4,975 | 2% | 2% |
| MITSUBISHI ECLIPSE CROSS | -69.46% | 1,583 | 5,184 | 1% | 2% |
| MAZDA CX-3 | -40.71% | 1,513 | 2,552 | 1% | 1% |
| FIAT 500X | -6.36% | 265 | 283 | 0% | 0% |
| TOTAL | +25.79% | 276,462 | 219,786 |
From a segment share standpoint, the Encore accounted for 2 percent segment share, down from the 12 percent in the year-ago quarter.
GM’s cross-town rival, Fiat Chrysler Automobiles, now Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 36,221 deliveries during the quarter.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| JEEP COMPASS | -33.07% | 19,959 | 29,820 |
| JEEP RENEGADE | +12.94% | 15,997 | 14,164 |
| FIAT 500X | -6.36% | 265 | 283 |
| TOTAL | -18.18% | 36,221 | 44,267 |
Meanwhile, GM’s four offerings – the Buick Encore GX and Chevy Trailblazer, as well as their older corporate cousins, the Chevrolet Trax and Buick Encore, accounted for a cumulative 66,643 deliveries. As such, GM outsold FCA by over 30,400 units in the segment, marking the seventh time that The General sold more units than FCA since the introduction of the second-generation Jeep Compass, which has clawed its way up the sales charts since its launch. During Q1, GM held a combined 24 percent segment share to FCA’s 13 percent.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| CHEVROLET TRAX | -39.97% | 16,955 | 28,242 |
| CHEVROLET TRAILBLAZER | +834,033.00% | 25,024 | 3 |
| BUICK ENCORE GX | +608.77% | 18,435 | 2,601 |
| BUICK ENCORE | -56.25% | 6,229 | 14,238 |
| TOTAL | +47.82% | 66,643 | 45,084 |
Comparatively, Hyundai and Kia sold a combined 66,682 units of their five offerings in the segment, a mere 39 units more than GM. Notably, the Kia Seltos, Hyundai Venue and Kona were three of eight models to outpace the average segment performance this quarter, showing volume gains of 232, 83, and 49 percent, respectively. The Chevy Trailblazer posted the largest increase of 834,033 percent this quarter, as the nameplate had only begun to trickle into dealerships during the first quarter of 2020.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 |
| KIA SOUL | +2.86% | 17,191 | 16,713 |
| KIA SELTOS | +232.26% | 16,786 | 5,052 |
| KIA NIRO | -13.35% | 4,311 | 4,975 |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 |
| TOTAL | +47.92% | 66,682 | 45,080 |
That said, the Kia Soul could be considered part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 49,491 units, or about 17k units less than GM.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 |
| KIA SELTOS | +232.26% | 16,786 | 5,052 |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 |
| KIA NIRO | -13.35% | 4,311 | 4,975 |
| TOTAL | +74.47% | 49,491 | 28,367 |
The mainstream subcompact crossover segment expanded nearly 26 percent to 276,462 units during Q1 2021. As such, the Encore’s 56 percent decrease in sales volume significantly under-performed the segment average.
The GM Authority Take
We attribute the decline in Buick Encore sales volume during Q1 2021 to a planned change in corporate strategy, as GM increases production of the new Buick Encore GX at the expense of the older Encore. While the Encore lost 8,009 units in Q1 2021 compared to Q1 2020, the Encore GX gained 15,834 units.
The Buick Encore GX complements the “regular” Encore in the Buick crossover lineup.
We expect the Encore and Encore GX to perform extremely well in this space, given no disruptions in production and associated supply.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
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Comments
maybe time to retire it. Buick is improving their image with the Encore GX, new Envision and the upcoming refreshed Enclave and Envision GX. The old Encore looks dated.