Buick Encore sales decreased in the United States, Canada, and Mexico during the third quarter of 2020.
Buick Encore Sales - Q3 2020 - United States
In the United States, Buick Encore deliveries totaled 11,143 units in Q3 2020, a decrease of about 55 percent compared to 25,008 units sold in Q3 2019.In the first nine months of the year, Encore sales decreased about 52 percent to 35,414 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -55.44% | 11,143 | 25,008 | -52.08% | 35,414 | 73,905 |
Buick Encore Sales - Q3 2020 - Canada
In Canada, Buick Encore deliveries totaled 1,967 units in Q3 2020, a decrease of about 26 percent compared to 2,667 units sold in Q3 2019.In the first nine months of the year, Encore sales decreased about 28 percent to 5,585 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -26.25% | 1,967 | 2,667 | -27.99% | 5,585 | 7,756 |
Buick Encore Sales - Q3 2020 - Mexico
In Mexico, Buick Encore deliveries totaled 323 units in Q3 2020, a decrease of about 33 percent compared to 480 units sold in Q3 2019.In the first nine months of the year, Encore sales decreased about 40 percent to 726 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -32.71% | 323 | 480 | -40.00% | 726 | 1,210 |
Competitive Sales Comparison
Buick Encore sales during the third quarter of 2020 decreased substantially, with the subcompact crossover falling to 11th place in its competitive set in terms of cumulative sales volume, from eighth place in Q2 2020 and from second place in Q2 2019. Meanwhile, the Jeep Compass (see Jeep Compass sales) reclaimed first place from the Encore’s corporate cousin – the Chevrolet Trax (see Chevrolet Trax sales) by 103 units. The Honda HR-V came in third, followed by the Hyundai Kona in fourth, the new Nissan Kicks in fifth, Jeep Renegade in sixth, Ford EcoSport (see Ford EcoSport sales) in seventh, the Encore’s newer corporate sibling – the 2020 Buick Encore GX in eighth, the all-new Kia Seltos in ninth and the Toyota CH-R placed tenth.
The Buick Encore beat out the rest of the pack, including the Chevrolet Trailblazer, Mitsubishi Outlander Sport, all-new Hyundai Venue, Mitsubishi Eclipse Cross, Mazda CX-3 (see Mazda CX-3 sales), and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -15.84% | 29,588 | 35,158 | 12% | 16% | -29.69% | 77,809 | 110,671 |
| CHEVROLET TRAX | -21.18% | 29,485 | 37,407 | 12% | 17% | -4.28% | 80,193 | 83,777 |
| HONDA HR-V | -0.92% | 24,904 | 25,135 | 10% | 11% | -12.11% | 61,799 | 70,314 |
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | 9% | 8% | -4.22% | 52,813 | 55,138 |
| NISSAN KICKS | +9.36% | 19,478 | 17,811 | 8% | 8% | -9.42% | 42,640 | 47,074 |
| JEEP RENEGADE | -10.70% | 18,961 | 21,234 | 8% | 9% | -19.99% | 45,820 | 57,270 |
| FORD ECOSPORT | +4.76% | 17,045 | 16,271 | 7% | 7% | -6.82% | 47,200 | 50,657 |
| BUICK ENCORE GX | * | 16,019 | * | 7% | 0% | * | 27,876 | 0 |
| KIA SELTOS | * | 15,431 | * | 6% | 0% | * | 29,509 | 0 |
| TOYOTA C-HR | -1.41% | 11,797 | 11,966 | 5% | 5% | -11.05% | 33,604 | 37,777 |
| BUICK ENCORE | -55.44% | 11,143 | 25,008 | 5% | 11% | -52.08% | 35,414 | 73,905 |
| CHEVROLET TRAILBLAZER | * | 10,322 | * | 4% | 0% | * | 17,024 | 0 |
| MITSUBISHI OUTLANDER SPORT | +4.57% | 7,719 | 7,382 | 3% | 3% | -6.29% | 24,504 | 26,150 |
| HYUNDAI VENUE | * | 4,793 | * | 2% | 0% | * | 11,964 | 0 |
| MITSUBISHI ECLIPSE CROSS | -25.67% | 2,429 | 3,268 | 1% | 1% | -44.67% | 8,775 | 15,859 |
| MAZDA CX-3 | -54.86% | 2,255 | 4,996 | 1% | 2% | -40.48% | 7,012 | 11,780 |
| FIAT 500X | -23.65% | 452 | 592 | 0% | 0% | -45.57% | 1,130 | 2,076 |
| TOTAL | +8.73% | 243,867 | 224,277 | -5.82% | 605,086 | 642,448 |
GM’s cross-town rival, Fiat Chrysler Automobiles – soon to be known as Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for an impressive 49,001 deliveries during the quarter.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -15.84% | 29,588 | 35,158 | -29.69% | 77,809 | 110,671 |
| JEEP RENEGADE | -10.70% | 18,961 | 21,234 | -19.99% | 45,820 | 57,270 |
| FIAT 500X | -23.65% | 452 | 592 | -45.57% | 1,130 | 2,076 |
| TOTAL | -14.01% | 49,001 | 56,984 | -26.62% | 124,759 | 170,017 |
Meanwhile, the four GM offerings – the Buick Encore, Chevy Trax, as well as their all-new cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,969 deliveries. As such, GM outsold FCA by nearly 18,000 units in the segment, marking the fifth time that The General sold more units than FCA since the introduction of the second-generation Jeep Compass. GM held a combined 25 percent segment share to FCA’s 18 percent.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -21.18% | 29,485 | 37,407 | -4.28% | 80,193 | 83,777 |
| BUICK ENCORE GX | * | 16,019 | * | * | 27,876 | 0 |
| BUICK ENCORE | -55.44% | 11,143 | 25,008 | -52.08% | 35,414 | 73,905 |
| CHEVROLET TRAILBLAZER | * | 10,322 | * | * | 17,024 | 0 |
| TOTAL | +7.30% | 66,969 | 62,415 | +1.79% | 160,507 | 157,682 |
Meanwhile, Hyundai and Kia sold a combined 68,540 units of their five offerings in the segment, selling nearly 2,000 units more than GM. Notably, the Hyundai Kona was the only model to outpace the segment, reporting a 22 percent increase.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | -4.22% | 52,813 | 55,138 |
| KIA SOUL | -3.42% | 21,290 | 22,044 | -28.72% | 55,331 | 77,627 |
| KIA SELTOS | * | 15,431 | * | * | 29,509 | 0 |
| KIA NIRO | -17.28% | 4,980 | 6,020 | -26.33% | 13,232 | 17,962 |
| HYUNDAI VENUE | * | 4,793 | * | * | 11,964 | 0 |
| TOTAL | +48.63% | 68,540 | 46,113 | +8.04% | 162,849 | 150,727 |
That said, it’s worth mentioning that the Kia Soul could be considered to be part of a smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 47,250 units, or nearly 20k units less than GM.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +22.15% | 22,046 | 18,049 | -4.22% | 52,813 | 55,138 |
| KIA SELTOS | * | 15,431 | * | * | 29,509 | 0 |
| KIA NIRO | -17.28% | 4,980 | 6,020 | -26.33% | 13,232 | 17,962 |
| HYUNDAI VENUE | * | 4,793 | * | * | 11,964 | 0 |
| TOTAL | +96.31% | 47,250 | 24,069 | +47.08% | 107,518 | 73,100 |
The subcompact mainstream crossover segment expanded nearly 9 percent to 243,867 units during Q3 2020. As such, the Encore’s 55 percent decrease in sales volume significantly under-performed the segment average.
The GM Authority Take
We attribute the decline in Buick Encore sales volume during Q3 2020 to the following factors:
- Sub-optimal supply of the vehicle at dealers, and
- Internal cannibalization from the Buick Encore GX, a newer and more premium and more attractive offering
We expect Buick Encore sales to continue at depressed levels for the foreseeable future, as the Encore GX continues to attract buyers, while the Encore attains value-conscious buyers as Buick heavily incentivizes the Encore so as to make it significantly more affordable than the Encore GX. In fact, we recently saw the very first step to doing just that via a price decrease on a key AWD Encore model.
Together, the Encore and Encore GX should be able to do quite a bit of damage in this space as supply returns to more optimal levels.
The Buick Encore GX complements the “regular” Encore in the Buick crossover lineup.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q3 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
Competing against newer, better Buicks. And reimbursement for previous repairs. Encore News
Brand-New 2022 Buick Encore Still For Sale At NY Dealer
Buick Encore And Envision Get Special Coverage For Evaporative Emissions Purge Pump Issues
Comments
Old, dated, not desirable. And reviews on Encore GX haven’t been kind. Nonetheless combined sales are north of 30,000 units.
Building China Encore on an non Federalized platform was a big blunder for N America. New Envision is a beautiful design but much larger so not enough to capture lost sales.
Even in a crowded class of SUVs/ Crossovers, the Buick Encore has sold well. It has consistently increased its sales year over year. GM is the problem. They want people to buy the GX. I would imagine it cost the same, or less to produce. Just a higher sticker price. Bigger profits. Not what people want, it’s what GM wants.
Elimination of the Essence option in favor of the GX was a terrible idea. We have 2018 and 2019 vehicles. My 2018 Essence gets better mileage than the 2019 with auto-stop. Both are better than the GX models I have test driven. Back in the day, I drove Geo Metros for 5 years, getting 50mpg in a car that was fun to drive, while our family of five commuted an hour each way, five days a week. Why does GM insist on innovation in the face of, and at the expense of, SUCCESS?
The main problem with the Encore is supply. GM want to push the more expensive, less desirable, Encore GX. All the reviews I have read on the GX have been less then flattering. Basicly saying the GX is not worth the money. We have a 2018 Encore, and we love the little thing. I believe the GX would out sell the original Encore only due to lack or vehicles. Not because the GX is a better choice. Which it’s not.
Mini compac Sub compac it’s s bery very crowded segment to many to pick from some won’t even be on my shopping list
Didn’t see the tuscon and sportage on the list there in that sub compac class ? Or closer to compac class
Very crowded segment to many to shop . So some aren’t on my shopping list do like the Kia soul of the bunch the bronco sport is same as size Jeep Compass give it a run in sales not hip on 3 cy turbos Honda Hrv is a good value