Buick Encore sales decreased in the United States, Canada, and Mexico during the second quarter of 2020.
Buick Encore Sales - Q2 2020 - United States
In the United States, Buick Encore deliveries totaled 10,033 units in Q2 2020, a decrease of about 59 percent compared to 24,291 units sold in Q2 2019.In the first six months of the year, Encore sales decreased about 50 percent to 24,271 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -58.70% | 10,033 | 24,291 | -50.36% | 24,271 | 48,897 |
Buick Encore Sales - Q2 2020 - Canada
In Canada, Buick Encore deliveries totaled 1,742 units in Q2 2020, a decrease of about 41 percent compared to 2,930 units sold in Q2 2019.In the first six months of the year, Encore sales decreased about 29 percent to 3,618 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -40.55% | 1,742 | 2,930 | -28.91% | 3,618 | 5,089 |
Buick Encore Sales - Q2 2020 - Mexico
In Mexico, Buick Encore deliveries totaled 97 units in Q2 2020, a decrease of about 76 percent compared to 401 units sold in Q2 2019.In the first six months of the year, Encore sales decreased about 45 percent to 403 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCORE | -75.81% | 97 | 401 | -44.79% | 403 | 730 |
Competitive Sales Comparison
Buick Encore sales during the second quarter of 2020 decreased substantially, with the subcompact crossover falling to eighth place in its competitive set in terms of cumulative sales volume, from fifth place in Q1 2020 and from second place in Q2 2019. The Encore’s corporate cousin – the Chevrolet Trax (see Chevrolet Trax sales) came in first place in the segment, knocking the Jeep Compass (see Jeep Compass sales) into second place by 4,065 units. The Honda HR-V came in third, followed by the Ford EcoSport (see Ford EcoSport sales) in fourth, Hyundai Kona in fifth, Jeep Renegade in sixth, and the Toyota CH-R in seventh .
The Buick Encore beat out the rest of the pack, including the Encore’s newer corporate sibling – the 2020 Buick Encore GX, the new Nissan Kicks, the all-new Kia Seltos and Chevrolet Trailblazer, Mitsubishi Outlander Sport, all-new Hyundai Venue, Mazda CX-3 (see Mazda CX-3 sales), Mitsubishi Eclipse Cross, and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +3.10% | 22,466 | 21,790 | 13% | 10% | +9.36% | 50,708 | 46,370 |
| JEEP COMPASS | -51.84% | 18,401 | 38,207 | 11% | 18% | -36.14% | 48,221 | 75,513 |
| HONDA HR-V | -25.71% | 17,481 | 23,530 | 10% | 11% | -18.34% | 36,895 | 45,179 |
| FORD ECOSPORT | -19.88% | 17,232 | 21,507 | 10% | 10% | -12.30% | 30,155 | 34,386 |
| HYUNDAI KONA | -16.58% | 15,593 | 18,692 | 9% | 9% | -17.05% | 30,767 | 37,089 |
| JEEP RENEGADE | -28.75% | 12,695 | 17,818 | 7% | 9% | -25.47% | 26,859 | 36,036 |
| TOYOTA C-HR | -2.11% | 11,052 | 11,290 | 6% | 5% | -17.00% | 21,424 | 25,811 |
| BUICK ENCORE | -58.70% | 10,033 | 24,291 | 6% | 12% | -50.36% | 24,271 | 48,897 |
| BUICK ENCORE GX | * | 9,256 | * | 5% | 0% | * | 11,857 | 0 |
| NISSAN KICKS | -45.10% | 9,193 | 16,744 | 5% | 8% | -20.85% | 23,162 | 29,263 |
| KIA SELTOS | * | 9,026 | * | 5% | 0% | * | 14,078 | 0 |
| CHEVROLET TRAILBLAZER | * | 6,699 | * | 4% | 0% | * | 6,702 | 0 |
| MITSUBISHI OUTLANDER SPORT | -33.32% | 4,208 | 6,311 | 2% | 3% | -10.57% | 16,785 | 18,768 |
| HYUNDAI VENUE | * | 4,005 | * | 2% | 0% | * | 7,171 | 0 |
| MAZDA CX-3 | -37.55% | 2,205 | 3,531 | 1% | 2% | -29.88% | 4,757 | 6,784 |
| MITSUBISHI ECLIPSE CROSS | -67.67% | 1,162 | 3,594 | 1% | 2% | -49.60% | 6,346 | 12,591 |
| FIAT 500X | -45.81% | 395 | 729 | 0% | 0% | -54.31% | 678 | 1,484 |
| TOTAL | -17.75% | 171,102 | 208,034 | -13.71% | 360,836 | 418,171 |
GM’s cross-town rival, Fiat Chrysler Automobiles – soon to be known as Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for an impressive 31,491 deliveries during the quarter. Meanwhile, the four GM offerings – the Buick Encore, Buick Encore GX, Chevy Trax and Chevy Trailblazer – accounted for a cumulative 48,454 deliveries. As such, GM outsold FCA by 16,963 units during the three-month-long period, with a 28 percent segment share to FCA’s 18 percent. Individually, the Encore commanded 10,033 of the aforementioned 48,454 units.
The subcompact mainstream crossover segment contracted nearly 18 percent to 171,102 units during Q2 2020. As such, the Encore’s 59 percent decrease in sales volume was faster than the segment average.
The GM Authority Take
We attribute the decline in Buick Encore sales volume during Q2 2020 to two primary factors:
- Complications associated with the COVID-19 pandemic, something that impacted the entire automotive industry, and
- Internal cannibalization from the Buick Encore GX, a newer and more premium crossover that’s also slightly larger than the Encore
We expect Buick Encore sales to rebound in the near-term future as supply returns to more optimal levels. Additionally, we expect Buick to heavily incentivize the Encore so as to make it significantly more affordable than the Encore GX. In fact, we recently saw the very first step to doing just that via a price decrease on a key AWD Encore model.
The Buick Encore GX complements the “regular” Encore in the Buick crossover lineup.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q2 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
- Chevrolet South Korea June 2020 sales
- Cadillac South Korea June 2020 sales
- GM South Korea April 2020 sales
- GM Russia sales Q2 2020
- GM Russia sales April 2020
- GM Russia sales May 2020
- GM Russia sales June 2020
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