Chevy Camaro sales decreased in the United States and increased in Canada during the first quarter of 2021.
Chevrolet Camaro Sales - Q1 2021 - United States
In the United States, Chevrolet Camaro deliveries totaled 7,089 units in Q1 2021, a decrease of about 1 percent compared to 7,185 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | -1.34% | 7,089 | 7,185 |
Chevrolet Camaro Sales - Q1 2021 - Canada
In Canada, Chevrolet Camaro deliveries totaled 353 units in Q1 2021, an increase of about 41 percent compared to 251 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | +40.64% | 353 | 251 |
Chevrolet Camaro Sales - Q1 2021 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 20 units in Q1 2021, a decrease of about 62 percent compared to 53 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | -62.26% | 20 | 53 |
Chevrolet Camaro Sales - Q1 2021 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 30 units in Q1 2021, an increase of about 11 percent compared to 27 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | +11.11% | 30 | 27 |
Chevrolet Camaro Sales - Q1 2021 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 20 units in Q1 2021, an increase of about 150 percent compared to 8 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | +150.00% | 20 | 8 |
Chevrolet Camaro Sales - Q1 2021 - Argentina
In Argentina, Chevrolet Camaro deliveries totaled 2 units in Q1 2021, a decrease of about 50 percent compared to 4 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CAMARO | -50.00% | 2 | 4 |
Competitive Sales Comparison (USA)
The 1 percent decrease in U.S. Chevy Camaro sales during the first quarter of 2021 kept the muscle car in third place in its segment by sales volume, behind the Ford Mustang in first place with 17,274 deliveries and the Dodge Challenger in second with 15,096 units.
Despite falling into second place, Challenger sales improved 24 percent while Mustang sales dropped over 4 percent. However, the Camaro sales fell at a slower rate than those of Mustang during the quarter.
Sales Numbers - Two-Door Muscle Cars - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG | -4.40% | 17,274 | 18,069 | 44% | 48% |
| DODGE CHALLENGER | +24.37% | 15,096 | 12,138 | 38% | 32% |
| CHEVROLET CAMARO | -1.34% | 7,089 | 7,185 | 18% | 19% |
| TOTAL | +5.53% | 39,459 | 37,392 |
Being the segment best-seller, the Mustang had the highest segment share of 39 percent. The Challenger was close behind with 34 percent, while the Camaro was third with only 16 percent.
The two-door muscle car segment expanded over 7 percent to 44,054 units, meaning Camaro sales fell faster than the segment average.
For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.
Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG | -4.40% | 17,274 | 18,069 | 39% | 44% |
| DODGE CHALLENGER | +24.37% | 15,096 | 12,138 | 34% | 30% |
| CHEVROLET CAMARO | -1.34% | 7,089 | 7,185 | 16% | 17% |
| MAZDA MX-5 MIATA | +61.35% | 2,743 | 1,700 | 6% | 4% |
| TOYOTA 86 | +8.52% | 764 | 704 | 2% | 2% |
| SUBARU BRZ | +48.72% | 583 | 392 | 1% | 1% |
| FIAT 124 SPIDER | +22.94% | 477 | 388 | 1% | 1% |
| NISSAN 370Z | -95.01% | 28 | 561 | 0% | 1% |
| TOTAL | +7.09% | 44,054 | 41,137 |
The GM Authority Take
While similarly-lackluster Q2 2020 results could have been attributed to the negative impact of the COVID-19 pandemic, the third quarter performance made it clear that Chevy’s pony car is being outmuscled (pun intended) by the Challenger and Mustang. The same holds true for the model’s continued dip in sales during Q4 2020 and Q1 2021. The poor performance could make it tough for GM to continue making a business case for the vehicle, though a recent report hints that The General could extend the sunset date of the sixth-gen Camaro thru 2026.
The ongoing decline in Camaro sales can be attributed to several factors, starting with higher prices of the sixth-generation model, which pushed many price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this competitive disadvantage via a revised trim level structure that covers a broader price spectrum. Notably, the 2019 Camaro became as much as $2,000 less expensive than the 2018 model, specifically on the mid-level LT models.
For the 2020 model year, Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the Camaro SS, but slots between the V6-powered LT models (1LT/2LT/3LT) and the V8-powered SS. This makes the Camaro more competitively priced than base V8-powered Challenger and Mustang models. However, even these price-related changes haven’t seemed to help the Camaro claw its way back to the top of the sales charts, a positioned enjoyed by the fifth-gen model.
Other factors that could be contributing to the Camaro not being more popular includes less-than-optimal cabin visibility, a lackluster dash and instrument panel design, sub-par interior material quality, as well as little differentiation of the sixth-gen model from its fifth-gen predecessor in terms of “first glance” exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second facelift for the 2020 Camaro SS (and newer). It’s also worth noting that Chevy doesn’t seem to be advertising the Camaro as much as key rivals, including Dodge.
Going forward, we don’t believe that Camaro sales will see an uptick unless Chevrolet begins to offer significant incentives on the vehicle, begins to advertise it more prominently, or both.
About The Numbers
- All percent change figures compared to Camaro sales for Q1 2020 sales, except if noted
- In the United States, there were 74 selling days for Q1 2021 and 75 selling days for Q1 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
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Comments
The interior is the big turn off for me. I was considering the SS before I found an unbeatable deal on an ATS-V.
How about too high a price tag?.
“Starting at $25,000”
Doesn’t seem all that high to me.
I think the problem with the Camaro lies elsewhere.
The mid-cycle update completely uglified the front of the 6th gen. Had the pricing been tweaked and the front end not been destroyed, sales would have been a lot better. Who thought that slapping this ugly bumblebee front end was going to *improve* sales? It’s hideous.
Well the LT and LS models were fine. The SS was just bland.
In the segment I believe it is the superior car mechanically but the gen 6 exterior styling is what’s holding it back. It started with making it look almost identical to gen 5 only not as good, then the refresh did it no favors (just my opinion of course). It seems they’ve got the wrong design team assigned to Camaro or they’ve deemphasized its importance.
Need to hit the reset button on this, GM….
Look that face and interior and understand the reason…
In my opinion, Dodge is the only manufacturer that successfully built a retro muscle car. When the big 3 decided to build what was supposed to be a retro muscle car Dodge answered the call. They were spot on with the 1970 Challenger R/T. They also put something under the hood to back it up. Ford with the Mustang was close but no cigar. Chevrolet and the 1969 Camaro totally failed. It looks nothing like the 69 Camaro in my opinion and certainly didn’t have what was needed under the hood. Dodge has not changed anything about the body style of the Challenger since it came out and they are selling the heck out of them. Why, because they are building something people want. They build the car with a variety of HP options. You can buy whatever your wallet can afford right up to a mid 8 second performance car. GM continues to change the front end and change the body style of the Camaro getting further and further away from it’s original reason for existence and still not able to compete with the Challenger when it comes to raw performance. Ford I think is 2nd when it comes to building a performance car that people want and are buying. If GM don’t do something with the stale same old same old body style and start putting the HP under the hood that they do have at there disposal by the way, the Camaro will continue to lose sales and eventually fade away. I hate that the Camaro is in the this situation when they don’t have to be. I am nothing but Chevrolet and always will be but the facts are facts.
What are you babbling about ? Challenger is a dated design, while Camaro has a sharp and sleek muscular appearance. Why does the style have to look like a ’69 Camaro anyway ? This is all about subjective personal preference. As for hp, I have a ’17 50th anniversary RS LT 2 model, with a V6 and this car, at 700 lb. lighter than the now dated gen 5, is all the power I need. If you want to show off or go racing, then get an SS or ZL1 by all means. Regular fuel at current prices doesn’t hurt either. As for Mustangs, they’re nice but in my opinion not as stylish as the Camaro. To each his own
Maybe you didn’t read the article, but the dated Challenger sells twice as many as the Camaro. The Camaro starts about $3k less also.
It seems fair to discuss why that might be.
Challenger sells more because it has a larger interior and trunk than Camaro. Some buyers don’t care about that in a sports car — look at any Corvette for example. When I need more space, I use my other larger vehicle.
Challenger has dated, slab sided styling regardless of how many are sold.
How about putting the lt5 motor in the Camaro and bring back the iroc. Grows some balls
I don’t think the current version looks anything like the ’69 version it started out copying. The Challenger hasn’t had any changes to current version, plus it offers awd.
The Gen 5 with the original round headlights and open grill (not the squinty eyed lights and squished front) was an instant classic muscle car. The one thing I hated about it was once I sat inside, I wanted out. The interior wasn’t great but that wasn’t my issue, it was the high beltline. I felt like I was sitting in a bathtub and felt claustrophobic. I think having a lower beltline would have still looked great and improved already great sales success. I don’t think they did themselves any favors with the refresh of the Gen 5. It lost it’s muscle car look. Still, the original was a great looking muscle car and will always be desired after.
The Gen 6 just looked like a proper sized mce’d Gen 5. That was the only visual improvement. Everything else was practically the same. I like the Gen 6 but I’m really hoping they go all out for a Gen 7.
There’s going to be a Gen 7?
If there is a 7th gen, it will be electrified.
its honestly sad to see the camaro in such a bad spot. I remember when the camaro was #2 in sales then all of a sudden its selling less than 2x the challenger in 3rd place. Its also sad that chevy knew that the redesign was a fail and they still waited which ultimately resulted in them considering to cancel the camaro.
All this whine, I’m surprised I’m not drunk from reading the comments 😏..
Camaro sales is holding steady, yes I agree that the Camaro needs to be more practical as Challenger and Mustang can carry 4 adults. Perhaps a hatchback or / and a sedan to remedy this for the 7 gen.
After reading your comment sounds like you are drunk. Has nothing to do with carrying passengers. Originally was to be retro 69 just in case you didn’t know that. Supposed to be a muscle car not a family car!
Sounds like you bitter and cheap. I’d said what I said, a roomier Camaro would solve many of the complaints or/and a 4-door Camaro themed or inspired Malibu replacement would work wonders, Charger owners isn’t complaining nor Mustang E for a sporty 4-door.
Want room buy a Cadillac. Bitter, no. Have nothing to be bitter about.. Cheap, you funny.
As much as I love camaro, the fascia is just really… bad. Instead a smile on my face I get sad face 😢 I was considering getting a new one but went ahead for Dodge and kept my Gen 5 camaro.
Fugly. Like looking out of a cave.
The cause for the steady decline in Camaro sales is no mystery. When was the last time anyone here saw an advertisement for Camaro? Five years ago?
Another issue is production; good luck trying to find a new ZL1 on a showroom floor to test drive.
No one will buy something that they don’t even know still exists.
Everything mary barra touches turns into garbage.
Really? GM outsells Ford and FCA in America, and is more profitable than either.
Francisco nails it in his article…
“… less-than-optimal cabin visibility, a lackluster dash and instrument panel design, sub-par interior material quality, as well as little differentiation of the sixth-gen model from its fifth-gen predecessor in terms of “first glance” exterior styling”.
What exterior styling?
I’ll say it again inventory, I want a ZL1 today, maybe 3 in the whole state, now chips holding up things, if it’s on the ground maybe someone can purchase one.
Turn it into a 70’s era El Camino.
Yeah, I guess if it’s not selling, then you may as well make into something else that won’t sell.
Yes because nobody buys trucks, cancel the new Ford Maverick Hyundai Sante Cruz mini trucks.
Camaro is a dead car walking. It is a loser for GM. No new Camaro coming. Invest in a contemporary vehicle that will sell.
I would buy a Camaro SS 1LE before anything Ford or Dodge has to offer dollar for dollar if I was in the market.
The designers of this car appear to be on drugs. They continue to put out a car whereas people have stated there are certain faults of the car. Are they listening. Evidently they are not listening. Why would they continuously put the same product out when it is failing. Change the damn thing. I feel the Camaro is a better car than the Mustang and the Challenger. If G.M. could build one of the best cars in the world, (the Corvette) they should be able to do the same for the Camaro. I have both cars and I love them both. Stop following Ford in bringing back nostalgia. Re-design the car. The second generation was great but move on to a more exotic look.
Make it look like a 69 Camaro for crying out loud. That’s what it was supposed to resemble originally anyway, they just missed it by miles! Best example of retro, Dodge Challenger. Just think about the engine and transmission options GM has available for this thing, talk about options… Come on GM think outside the box, Dodge did and Ford is doing the same. The way things are going now Instead of Camaro being the last man standing it looks like it will be the last man falling. All we will have after the Camaro will be the Vette. Freaking sad!!
I’m sure the halt on manufacturing camaros, because of the chip shortage, didn’t help the sales any. I’m still waiting for mine to even start building
Need to continue building the current Camaro and label it Iroc. Build a true 69 and make it look like one.
The team at GM has closed ears and a blind eye as far as listening to what has been stated many, many times here and on other forums. Poor visibility and interior quality, turns off customers!!!!!
It’s: the bathtub seating position 1st, too shrunken side windows 2nd. Quality maybe an issue both ways. Some dislike forced lux items like the motorized e-brake. 5th gen Z/28 is a hero car for guys that like basic features.
That’s astonishing that a constant stream of new editions and subtle improvements helps Dodge improve sales numbers while the others languish (not to mention Dodge is scoring Charger sales separately for those who prefer 4 doors).
Maybe some of the business minds at GM need to analyze what’s actually going on here — at a time when street performance (not track performance, mind you) has been commoditized, at least one of the Big 3 has figured out how to better differentiate their offering.
Why astonished? Retro works, because commodity street performance is boring. There’s actually a Camaro forum thread pondering the 6th gen feeling slow.
Astonishing because GM acts as though the segment is dead.
No advertising! No incentives! All the emphasis being on the Corvette! It’s the Meanest, Baddest, most SINISTER, and SEXIEST looking car of them all with the best in performance !!!!!! GM is too blame!!!!
When Chevrolet announced the LT1 model a year or so ago, I immediately took notice. The car would have the same 6.2/455hp engine as the SS, and when equipped with a 6-speed manual and other basic equipment, would sell for around $32k—about $15K less than a similar-powertrain SS. I automatically assumed it would be an overnight success; gm would sell as many of these things as they could build.
In all that time (over a year now) I’ve seen exactly ONE LT1 on a showroom floor, and when I got to the dealership, it was already sold.
Haven’t been able to find another one anywhere near me since then.
How are you supposed to sell them when production is on hiatus and there is no selection on the lots?
I still do like the Camaro, Despite everything . I always liked them, & probably always will. Thanks for taking My comments