Chevy Camaro sales decreased in every market tracked by GM Authority, including the United States, Canada, Mexico, South Korea, Brazil, Argentina, and Russia during the second quarter of 2020.
Chevrolet Camaro Sales - Q2 2020 - United States
In the United States, Chevrolet Camaro deliveries totaled 6,675 units in Q2 2020, a decrease of about 46 percent compared to 12,433 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 43 percent to 13,860 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -46.31% | 6,675 | 12,433 | -43.47% | 13,860 | 24,516 |
Chevrolet Camaro Sales - Q2 2020 - Canada
In Canada, Chevrolet Camaro deliveries totaled 590 units in Q2 2020, a decrease of about 41 percent compared to 993 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 37 percent to 841 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -40.58% | 590 | 993 | -37.47% | 841 | 1,345 |
Chevrolet Camaro Sales - Q2 2020 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 15 units in Q2 2020, a decrease of about 68 percent compared to 47 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 33 percent to 68 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -68.09% | 15 | 47 | -32.67% | 68 | 101 |
Chevrolet Camaro Sales - Q2 2020 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 28 units in Q2 2020, a decrease of about 70 percent compared to 93 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 71 percent to 55 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -69.89% | 28 | 93 | -70.74% | 55 | 188 |
Chevrolet Camaro Sales - Q2 2020 - Russia
In Russia, Chevrolet Camaro deliveries totaled 1 units in Q2 2020, a decrease of about 98 percent compared to 55 units sold in Q2 2019.In the first six months of the year, Camaro sales were flat at 0 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -98.18% | 1 | 55 | * | 0 | 0 |
Chevrolet Camaro Sales - Q2 2020 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 15 units in Q2 2020, a decrease of about 71 percent compared to 51 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 71 percent to 25 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -70.59% | 15 | 51 | -71.26% | 25 | 87 |
Chevrolet Camaro Sales - Q2 2020 - Argentina
In Argentina, Chevrolet Camaro deliveries totaled 0 units in Q2 2020, a decrease of about 100 percent compared to 33 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 92 percent to 4 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -100.00% | 0 | 33 | -91.84% | 4 | 49 |
Competitive Sales Comparison
The 46 percent decrease in U.S. Chevrolet Camaro sales during the second quarter of 2020 kept Chevy’s sports car in third place in its segment by sales volume, behind the Ford Mustang in first place and Dodge Challenger in second. Ford Mustang sales fell 27 percent, while Dodge Challenger sales fell 35 percent. As such, the Camaro’s 46 percent drop was the most significant of the three, and the second-biggest in the segment (after the Toyota 86).
Sales Numbers - Two-Door Muscle Cars - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -27.32% | 15,717 | 21,625 | 49% | 44% | -12.34% | 33,786 | 38,542 |
| DODGE CHALLENGER | -35.16% | 9,880 | 15,237 | 31% | 31% | -23.20% | 22,018 | 28,668 |
| CHEVROLET CAMARO | -46.31% | 6,675 | 12,433 | 21% | 25% | -43.47% | 13,860 | 24,516 |
| TOTAL | -34.53% | 32,272 | 49,295 | -24.05% | 69,664 | 91,726 |
The Ford Mustang had the highest segment share at 43 percent – a noteworthy growth gain of 3 percent points compared to Q2 2019. It was followed by the Dodge Challenger with 27 percent, down 1 percentage point year-over-year. The Camaro’s 18 percent share makes it a distant third. All other segment contenders saw segment shares in the single digits.
Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -27.32% | 15,717 | 21,625 | 42% | 39% | -12.34% | 33,786 | 38,542 |
| DODGE CHALLENGER | -35.16% | 9,880 | 15,237 | 26% | 28% | -23.20% | 22,018 | 28,668 |
| CHEVROLET CAMARO | -46.31% | 6,675 | 12,433 | 18% | 23% | -43.47% | 13,860 | 24,516 |
| MAZDA MX-5 MIATA | +9.90% | 2,620 | 2,384 | 7% | 4% | +10.37% | 4,320 | 3,914 |
| NISSAN 370Z | +23.80% | 749 | 605 | 2% | 1% | +4.63% | 1,310 | 1,252 |
| TOYOTA 86 | -24.47% | 645 | 854 | 2% | 2% | -18.78% | 1,349 | 1,661 |
| SUBARU BRZ | -20.94% | 570 | 721 | 2% | 1% | -37.53% | 962 | 1,540 |
| FIAT 124 SPIDER | -42.76% | 581 | 1,015 | 2% | 2% | -36.58% | 969 | 1,528 |
| TOTAL | -31.78% | 37,437 | 54,874 | -22.68% | 78,574 | 101,621 |
The figures also highlight that the Mustang sold more than twice as many units as the Camaro, and the Challenger sold about 30 percent as many units.
The mainstream, two-door sports car segment contracted 32 percent to 36,923 units in Q2 2020. In that regard, Camaro sales underperformed the segment during the quarter.
2017 Chevrolet Camaro ZL1 Coupe interior
The GM Authority Take
Camaro sales were dismal during the second quarter, as the muscle car battled the impact of the COVID-19 pandemic on the one hand, and strong competition from Ford on the other. Given that all U.S.-based automakers were impacted more or less equally by the coronavirus and its effects, both in terms of production and deliveries, we conclude that the Camaro simply sold slower than all other segment contenders during the timeframe.
The ongoing decline in sales Camaro sales volume underlines Camaro’s rather uncertain future. Over the past few years, the post-bankruptcy GM has taken a liking to discontinuing cars that aren’t selling well, aren’t turning a profit, or both. GM/Chevrolet has already removed several nameplates from its lineup for that very reason, including the Chevy Cruze, Impala, Volt, and the Buick LaCrosse.
The ongoing decline in Chevrolet Camaro sales seems to be the result of several factors, including higher prices of the sixth-generation model, which continues to push price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this competitive disadvantage with a revised trim level structure covering a broader price spectrum. Notably, the 2019 Camaro was as much as $2,000 less expensive than the 2018 model, specifically on the mid-level LT models. However, that didn’t seem to be enough, and Chevrolet made the Camaro even more affordable for the 2020 model year by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the SS models, but slots between the V6-powered LT models (1LT/2LT/3LT models) and the SS. This makes it more competitively priced than the base V8-powered Challenger and Mustang models. However, even the LT1 model hasn’t helped the Camaro claw its way back to the top of the sales charts.
The 2020 Chevrolet Camaro introduces the new LT1 trim level as an entry-level V8 model
In addition, some believe that various product-related issues have held back Camaro sales, including reduced cabin visibility, a lackluster dashboard and instrument panel design, sub-par interior material quality, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second update for 2020 Camaro SS models.
About The Numbers
- All percent change figures compared to Camaro sales for Q1 2019 sales, except if noted
- There were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2Â 2019 sales U.S.A.
- Chevrolet Q2 2019 sales U.S.A.
- Cadillac Q2 2019 sales U.S.A.
- Buick Q2 2019 sales U.S.A.
- GMC Q2 2019 sales U.S.A.
- GM Q2Â 2019 sales Canada
- Chevrolet Canada Q2 2019 sales
- Cadillac Canada Q2 2019 sales
- Buick Canada Q2 2019 sales
- GMC Canada Q2 2019 sales
- GM Q2 2019 sales China
- GM Q2Â 2019 sales Mexico:
- GM Q2Â 2019 sales Brazil:
- GM Q2Â 2019 sales South Korea:
Comments
None of these are producing safe numbers.
If one leaves the market it is likely the other two will follow or see some radical change at some point.
The Mustang Mach E could just be a hint of where they are going to go.
I say this we great sorrow but at this price point it is hard to justify a new platform or model for the future. Making them more expensive also is pointless as that will kill even more sales.
Agreed in general. GM’s biggest problems with the current Camaro are related to product and price, as outlined in the article. As much as we want to think that poor visibility, higher price points and so-so interior materials don’t impact Camaro sales, the fact of the matter is that they certainly don’t help, and therefore drag the sales volume down with them. That’s a shame for such a vehicle that’s so well-engineered.
Another major issue lies with the go-to-market strategy that involves GM missing global sales opportunities, which would add very healthy volume, thereby making the program sustainable. Outside of the U.S. and Canada, Camaro sales are almost non-existent. In those international markets, the Mustang reigns supreme. These markets include Europe, Australia, New Zealand, Japan, and most South American markets. Ford sells deep into these markets that individually are small, but together add up to about 30-40 percent of yearly total volume to Mustang. That’s not insignificant, and is relatively easy to do when planned correctly.
Furthermore, Ford has right hand drive that allows it to sell deep into UK, Australia, New Zealand and Japan. The lack of a RHD Camaro is laughable and was a mistake in planning the A1XC program from the get-go. Ford also sells well into South American countries with the Mustang. In Brazil, for example, Mustang outsells Camaro 4 to 1 or 5 to 1. The situation is similar in the Mid East and Russia. The supply and demand is available for the Camaro in these markets, but for whatever reason, GM can’t get them the product.
Short term, GM needs to overhaul its international strategy for the Camaro, easily adding another 25-30 percent sales to the already-depressed U.S. numbers.
Long term, GM needs to seriously consider improving the product to eliminate areas of major discontent from non-buyers. Another idea is transitioning Camaro to a four-door sport sedan… though Camaro might not be the ideal name for such a product.
Very well said Alex. By not taking advantage of the international opportunities, GM is leaving the easy pickin’s to Ford.
Product wise the outward visibility is definitely an issue more than anything else. My dealer loses sales every month because of this no matter how much we try to overcome the objections.
Make the next one more distinct from the 5 and 6 gens… and make it easier to see out of (appealing to those who end up buying a Mustang). Make a sedan variant too (appealing to those who buy the Charger… which is a horrible car on the face of it).
I think ultimately the continued slump shows that people honestly do not like how the Camaro looks. The land shark design never caught fire like the retro styling of the Mustang and Challenger. If GM is serious at all about this market, it needs a fresh redesign. Actually, a retro design harkening to the beloved 68/69 model years would make sense. And dollars for GM in the long run.
Alex I normally agree but you know my background and where I work. Performance vehicles are where I make my living.
Performance is in a major decline with younger buyers. Kids today can’t afford it, can’t insure it and really have taken on other interests.
Cars used to be part of our social network. It is how ewe got to where others were it was to show who we were and it was how we interacted. That has been replaced by PS4.
Poor viability is a cop out as most cool designs in history have has poor sight lines. We drove them for years that way and even some models today still sell well with poor visibility.
As for price yes that is an issue on new cars. But you are not going to see V8 Camaro’s for $25k when a loaded a Malibu is nearly $35,000.
Speaking of used sales I had a neighbor with a 4th gen SS 17,000 miles never in the rain. All the SLP parts installed and retained the stock parts removed.
Besides used Camaro’s are very cheap due to low resale values and they still are hard to move. Mustang and Challengers also have low resale values. It was for sale two years starting @$20k and finally selling at $9k. There is just no market.
Yes the Camaro’s needs global sales as do most GM cars to survive due to lower car volumes in North America, but even the Mustang is not doing much better with those sales. It gets too expensive out side America for most.
I spoke to Scott Settlmire when the 5th gen came back. He clearly stated then they needed 100,000 units to remain viable. Well we are below that. So are the others. Car companies have little interest in vehicles less than six figures unless they can support a higher price to cover them.
The Pony car died a long time ago. Today we have a true GT coupe. It is not cheap nor will they get cheaper.
Note too the Mustang is losing the one area they have dominated the non V8 group. They sold tons of V6 cars to females also many Convertibles. Today many of these have gone to the CUV and to Jeep Wranglers today. I see the sales of accessories and they are not just guys buying for these vehicles today.
Some like to say none of these cars will go away but they all did before. I don’t count the Mustang II.
I see them looking for some way to replace these with existing models higher volume products or electric. No matter what there will be some difficult decisions made in the near future.
Alex,
What Camaro needs IMMEDIATELY is the LT5 engine from the C7 ZR-1…and then Chevy NEEDS TO ADVERTISE their performance line up. Dodge has done a great job of ADVERTISING AND BRANDING their SRT Hellcat products. Most people dont know anything about MOPAR, but they know what a HELLCAT is…thats branding and advertising. When you spend $70,000+ dollars on a Camaro…it kinda sucks to hear that the Dodge Redeye Charger has 200 more horsepower than your Camaro ZL1…it makes you feel like 2nd or even 3rd best. CHEVY/GM NEEDS TO COMPETE….Right now it seems like they gave up on trying to compete with Dodge. Camaro needs the LT5 755 hp motor RIGHT NOW… And just Maybe Mary T Barra should consider another position at GM because right now she just aint cuttin it!!
The Ford Mustang is not going anywhere. The Mustang is to Ford what the Corvette is the Chevrolet and GM. Ford was able to keep the Mustang fresh looking. GM’s problem was that a put the Camaro on a brand new platform but it looked too much like the Camaro that it replaced.
@Tigger: “GM’s problem was that a put the Camaro on a brand new platform but it looked too much like the Camaro that it replaced.” ……. Ford has been doing this with the Mustang for almost 60 years! No generation of the car has ever looked very different from the one before it. The 6th Gen Camaro was made to look as much like the 5th Gen car as possible, yes. But remember: That 5th Generation car (2010-2015) TROUNCED the Mustang in sales for virtually all it’s life time. And that’s despite being absent from the market the previous 8 years.
I don’t know. The 1974 Mustang II was a radical departure from the 1973, and the Fox-based Mustang of 1979 was a radical departure from the Mustang II. I can tell one generation of the Mustang from another. With this latest generation of Camaro, the only way I can tell the difference from Gen 5 is to look for the lack of simulated scoops in quarterpanel.
@megeebee: Please visit your optometrist immediately.
Every generation of the Mustang has been a complete departure (aesthetically) from the prior. Just because the Mustang remains to be a 2+2 pony car, does NOT mean that it looks the same. LOL!
GM screwed up by not engineering a new body style for the Gen 6 and instead, simply massaged its appearance from the Gen 5. Sure, they added the new LT1 direct injection V8, lightened the vehicle, used the new Alpha platform and vastly improved the interior, but they also increased the price by ~$10-12k. To the non-car person, these people are wondering why they are paying so much for a Gen 6 that looks so much like the Gen 5.
The Gen 6 should’ve been an entirely new design (far away from the Gen 5). Ford did a scientific study several years ago that proved people want to see a newly designed vehicle (at least aesthetically) every 4-5 years. If the Camaro lives to see a Gen 7 (not likely), it has to be something very special and completely different from what we have now.
Come on guys, this didn’t just start. Camaro sales were struggling back in the 90’s. In the mid 90’s the Mustang was outselling the Camaro and Firebird combined. That is what led to them dying off in 2002. Ford doesn’t include international sales in their reporting so even if Camaro went that route not much would change.
It’s sad to see that GM is legit considering to discontinue the Camaro over some bull$hit. Put someone with common sense in charge of the development of the Camaro and you’ll see the difference. The Camaro is still the current record holder for muscle cars at the nurburgring and it is the best car for the money in contrast to the one trick challenger and the overpriced gt500. I’m going to study mechanical engineering so I can work at GM one day and make the consumer’s happy.
Al Oppenheiser moved to the EV development team back a year or two ago. Based on that and the teaser image GM released of an electric vehicle with a near perfect outline of the current Camaro…I’d bet big bucks that the next gen Camaro is going to be fully-electric.
Don’t shoot the messenger, I will ALWAYS hope the V8 stays in the Camaro…but I have a strong feeling. With Al moving to EVs and that teaser, I think it’s coming.
The Camaro is still the fastest muscle car around the nurburgring. The Camaro is also the best car for the money in contrast to the titanic challenger and overpriced gt500. And yet GM wants to discontinue the camaro
Prime example of blind fanboii, landies and gents.
Fastest muscle car around the nurburgring only matters to a select few who care or even know and understand what that means. 99% of the people who buy these cars couldn’t care less. They want a solid and fun car that’s also more or less affordable.
Best car for the money? The Camaro is significantly more expensive than the Mustang. It’s also the better car, but there’s no denying it’s more expensive. Add in weak incentives from GM because they want to optimize for higher ATPs and more profit, and you end up with the sales results you see here.
Don’t get hung up on ZL1 or GT500… those cars are not where the volume is. The volume is in mid-spec LT and low-mid spec SS. Everything else is for bragging rights.
You sound like a young guy and I’m sure you mean well but that’s not reality. Being the fastest on the track doesn’t equal showroom sales. My 99 Z28 would outgun most stock Mustangs. Still, the Mustang outsold the Camaro and Firebird combined and led to the Camaro being discontinued in 2002. Even in the 90’s the Mustang’s visibility was considered better. A lot of people choose the Mustang because it looked better and was a more comfortable car in their eyes. Also, the Mustang rides high in the Ford lineup as opposed to the Camaro playing second fiddle to the Corvette.
Yah, but nobody buys it.
It comes down to building the pony car with the most horsepower.. which means General Motors CEO Mary Barra will need to decide whether to keep this market segment or give it to FCA and to not just compete, to win the competition General Motors needs to essentially offer Hennessey’s 1,000 hp supercharged V8 engine for the Camaro; build the beast and the market will return.
What would be the point?
Just melt expensive tires for no reason what so ever? You will find if the Camdies the other two will not gain much in sales and as long as they are this,ow they may not see another gen.
The future. A to program is just new versions of this model. If the two Cadillac sedans do not sell the Alpha platform will soon go away as soon as 2023.
Ford is reported to be looking to the Explorer platform as a future Mustang platform.
FCA is looking to merge with PCA and all their plans are stopped at this point other than some unrealistic drawings.
It was just announced the Grand Caravan is dying. I expect rebadged FWD PSA models and CUV models. These will sell along side Jeep and Ram. Chrysler may be gone all together. Alfa here in the states is failing as Fiat did. Maserati is doing ok now but the resale values will kill them in the end.
I see performance going to the trucks. They hold the volume and reasonable price over too expensive coupes that just spin tires.
I just wish GM would get into the fun Jeep like market as that is where many Mustang owners have gone.
I noted too that many ZR2 owners on the forum either are or were Camsro owners. Most were. They want something cool fun and usable. They loved the Camaro but there just little usability to it. Same for the Mustang.
The harsh reality is the car market is dying. The coupe market is dead. As the trend continues there is little logic to invest money into a segment that already sells less than six figures and show little chance to increase volumes.
Sorry but automakers are here for profits not feel good and right now the cars we love are out of.favor with most buyers today.
This is not a Mary problem this is a market problem as people paying a lot of money for a vehicle want more than a one truck pony car.
Don’t let the FCA marketing fool you but it is a dead car driving too.
You may not like FCA but you not correct about the PSA deal, nor their making half-asz front drivers for a Charger replacement, I’ll go as far as a midsize rwd coming to Dodge also. The Detroit factory under construction don’t sound like a BK. The PSA deal consist of mostly Fiat based model replacement.
For Ford the Mustang was always slotted for CD6 replacement, it just been pushed to 25′, and despite the Contenental’s death we may see one last ICE sedan(s) from Ford.
For Camaro it probably get more practical next time around but it probably disappear if it doesn’t appeal to buyers. Yes the car market won’t be the same but OTOH with the trashcan economy everything won’t be the same also.
The car market is not dying look at Benz, BMW, Lexus, Kia, etc. It is just that the American automakers just give up on that segment instead of competing.
omegatalon is consistently high on something. 1,000 horsepower? Go spend a week in a dealership trying to sell a few Camaros. Nobody cares about that much power.
I’ll spring a fastball on you: the Camaro can afford to drop a few ponies while adding more comfort and better visibility. Do that and it will sell better than now. Horsepower is only a part of the equation.
“The car market is not dying look at Benz, BMW, Lexus, Kia, etc. It is just that the American automakers just give up on that segment instead of competing.”
You’re misinformed.
All of the automakers you mention are a step or two or maybe three behind GM in discontinuing some models or consolidating sedan lines. They are also very much behind GM in developing electric and autonomous cars. Toyota and Lexus is about a decade behind. Mercedes and BMW don’t really count because they’re not full-line. Kia is already in trouble financially and most of its sedans will get cut. There will be no next gen Stinger or K900. The next-gen Forte and Rio are already shelved.
Lexus: the IS just got a makeover on the same archaic platform that it has used for the past 6 years. The GS has been discontinued. The ES is a joke. The LS is a meh product that will be dropped in favor of a stretched ES.
Everybody will drop many sedans over the next decade. GM just did it ahead of everyone else.
Tigger they only make it on global sales and in low volume cases higher prices. That is not in play here.
Most of us have learned to ignore OMEGATALON.
Mary Barra is responsible for everything bad in the Galaxy.
The Grand Caravan is dying because it will cost to much to update it for upcoming safety standards. FCA hit the nail on the head with the marketing of the Challenger. The platform is ancient, but they have embraced the original Pony car formula of a vehicle that can appeal to first-time new car buyers to those looking for an out-of-the-gate hotrod. It is also not so small that you need to be a contortionist to get into.
Why do dealers insist on only having black interior Camaros on their lots? The car feels much more spacious with the Gray interior. I think Chevy should change the headliner to a light gray on the black interior models to help make it feel less confining, or at least make it an option.
All wheel drive would really help sales as well, here in the snow belt it is difficult to justify buying a car without front or all wheel drive.
I hope next gen has an electric model available with all wheel drive. I still would like the 2 door coupe style, but would be great to have a frunk to help with trunk space to make it a little more practical.
Id say another one bites the dust. GM put fourth a so so effort towards the Camaro just like most of their recent products and these are the results. Mary needs to go ASAP
The problem with the Camaro is first, all vehicle sales are down, but also if covid-19 did not exist camaro sales would still be down. Why? Because the boy racer crowd is a small niche, which is what the Camaro is appealing to. Now comfortable, cruising muscle cars is a different story…
I think declining sales is due to:
1) Superficially, the Camaro’s outward appearance is mutating into some deformed Honda-looking shell of its former self. Banging up the front end in an accident would actually be an improvement. Clean up those curves and lines.
2. Horsepower. Keep up with the Mustang please.
To top it off, pricing tiers need to be dialed down a little more, within reasonable reach of consumers’ wallets.
It’s because they f’ed up the styling!!!!
I keep screaming it but nobody listens.
You all said it was the pricing.
They fixed that and it still sells terribly.
It’s too soft and bland looking.
It doesn’t look like an American pony/muscle car.
It looks too foreign.
I bet it disappears before 2023.
GM royally BLEW it with the 6th gen.
I feel a lot of these numbers are from Camero owners switching to the new C8. I mean a loaded Camero is within the price range of the C8.
Mustang ain’t going No Where the last time the Camaro left the market the Challenger return be for it due to the sale success of the Mustang. You might think of the Challenger as a one trick Pony DODGE has done a great job with it Boulevard Muscle Car for 2008-2021 with the same body style upgrades have been great, a run this long save the company a lot of money to pull off the tricks your talking about. DODGE stand number 2 with the oldest body style, GM might want to listen to the short comings of the Camaro bring out a new body style or its on the same path of the Lincoln Continental
Mustang ain’t going No Where the last time Camaro left the market the Challenger returned be for it due to success Mustang market sales. DODGE has done a great job with that one trick Challenger it sports the oldest body style of the 3 yet its number 2 in sales 2008-2021 which saves the company money for upgrades it has today that’s a pretty sweet trick for any auto maker. GM would do good to listen to the public complaints of the Camaro and build a new one or face the same out come as the no listening Lincoln Continental developers
I cannot remember the last time I saw a Camaro advertisement. Nothing but trucks even in printed ads. Really sick of the Muscleville ads from Dodge for that 15 year old tank they produce. No interest in an electric Camaro. GM seems to not be interested in generating any interest of excitement for the Camaro and they wonder why sales are such?
Trucks and SUV are the easy cash cow for GM, FORD and DODGE today, GM is Neglecting it’s car market, FORD is all in with the Mustang and DODGE is pushing more ads than anybody for the Charger and Challenger duo they want to sale Cars as well as Trucks and SUV’s
I had assumed that the Camaro had already been discontinued due to the fact that it’s been a couple of years since I’ve seen one advertised. And this pandemic craziness and subsequent assembly-line shutdown has caused all local dealerships’ lots to be nearly empty of new-vehicle stock, with not a Camaro in sight anywhere.
The youth-market that used to buy performance cars—mid-20’s—no longer has interest. Many don’t even bother to obtain a drivers’ license these days; they’re much more into their cell phones and in playing video games.
It makes me very sad to see the performance car segment disappear, but that’s the nature of changing times, changing interests, and changing tastes. I’m just glad I grew up during the muscle-car era of the ’60s, and have been immersed in it ever since. Today’s kids don’t know what they’ve missed/are missing. 🙁
Young people that used to buy camaros mustangs and vettes are buying pickup trucks and they cost a lot. Coupes sedans rear wheel drive cars are just not multifunctional like trucks and SUV’s
Has everyone forgotten that the Camaro sales numbers have been lower than the Mustangs since the 90’s? The Mustang outsold the Camaro and Firebird combined in the 90’s. This didn’t just start and you can’t just throw them into one group and say they are all doing bad like C8.R is doing. Camaro sales are still decent even if they are lower it still puts up good enough numbers to be sold. The Mustang sales are good and it is not going anywhere.
FCA has done an impressive job of taking the dated Challenger and continually working on it and packaging it to keep the old platform going pretty well. They have engineering and marketing working very well together. The Hellcat and then the Demon were great “halo” versions that drove sales of lower trims that most could afford. GM? They have done little marketing or promotion for any versions of the Camaro? They bothered to develop the LT1 version as an affordable V8 and then……..told basically no one?
GM has a way of letting products languish. Set and forget, followed by a bad mid-life SS refresh that had to be walked back. Feels like you’re buying a 4-5 year-old model, so the expectation is a big discount. Last special editions were circa 2017. Makes early owners feel good, but doesn’t help the business at all. Is it that shocking that languishing models don’t sell.
Dodge has enough minor changes and new editions every year that you feel like you’re buying something new, even if the chassis has aged considerably. Ford has also kept going with a run of new edition Mustangs — the GT350 was a pretty unique engine and now they have the GT500 and others.
With performance as commoditized as it’s become, buyers are looking for a “cool” factor and some unique elements. GM stopped new editions for the Camaro and never bothered with any improvements for the last run of Cadillac V-series. Heck, the Charger Redeye, in spite of being so ancient, seems pretty “cool” right now.
In fairness, and as others have said, the market for these vehicles is shrinking. I lean toward a 4-door muscle car in case I have to carry a passenger or 2. If GM doesn’t want to be in this business, they don’t have to.
I would like camaro to stay true to what it’s been. I don’t think mustang shares it’s platform but I could be wrong. Camaro shares its platform with Cadillac. I’m all for a charger competitor with the impala nameplate. Camaro should live and die with staying true to its heritage.
I agree with you I’d like to see Camaro live it’s Heritage and share it with a Impala SS 4 door aka DODGE Charger and Challenger. Anyone feeling 70ish, T-Tops with hidden headlights? Yeah baby Add a Standard shift to the 4 door Impala SS
Does mustang share its platform like Camaro shares it with Cadillac? I would like to have Camaro stay true to its heritage and I would like to see GM produce a charger competitor with possibly the impala nameplate.camaro has always been a better out of the box muscle car. Mustang is always a generation behind camaro in performance. Tell me the last time a stock mustang beat camaro
Little of subject but I think you’ll see a Camaro / Malibu replacement combined along with a Mustang / “Mustang sedan”. Any total luxury large sedan would totally be electric like Cadillac is doing, you’ll probably see one CD6 ICE sedan from Lincoln with an range-topping, electric Contenental replacement.
It looks cheap, looks slow, looks like a lease only thing
When GM reveled the 6th Generation ( current model ) Camaro i questioned myself is this the 5th generation or the 6th generation. GM played it safe which was the WRONG card it needed in evolution design compare the 4th generation 93 – 02 to the 5th generation and wow you can see the difference this is what was needed for the 6th generation a complete overhaul to stay ahead of times.
Will people be interested in a 7th generation ? only if it’s a evolution design were talking a decade of a car that looks the same but will GM understand this NO they’ll kill the Camaro again for a generation and if people lose interest in the mustang and charger/challenger and sales fall across the muscle car market then the Camaro may never come back.
Think GM understand people see the same looking car from the beginning of the decade.
FCA has done genius marketing for Challenger ranging from Hell Cat to Wide Body yet GM probably hasn’t even considered doing a Chevy vin numbered Firebird or Trans Am Special Edition with Pontiac badging and iconic duel kidney grill.
This sort of special edition would cost peanuts only requiring a few cosmetic tweeks, maybe additional horse power. I don’t even think a reworked interior would be necessary given the focus would be on the exterior of the car.
This would also be a great way of test marketing the Pontiac name as a niche muscle car brand similar to Dodge therefore freeing Chevrolet to represent a common sense family hauler image much like Toyota and VW.
(Ford is doing the same, sweating FCA, as it launches what should be considered a Mustang sub brand devoid of the Blue Oval or Ford branding on the front end. Same goes for the Bronco as it aims to be a Jeep fighter brand.)
Mary and the business world think too many brands led to the downfall of GM. I won’t totally disagree but quality/design/image played greater roles. Also, like Hummer and Avenir, Pontiac would be a model/glorified trim requiring far less advertising support.
Instead GM will just kill Camaro. Then when US relations with China go bad GM will be a tiny not even top ten automaker begging Renault or Honda for help.
It’s just this simple drive over to the chevy dealership one maybe 2 cars to look at now drive over to the ford dealership 10 or 15 cars to look at same with dodge pretty simple to see why.
Some of you need to go back and learn some history. The Camaro and Mustang used to sell in great numbers back when they were sporty cars. Hilt on economy car platforms.
Both moved in number that only CUV models reach at 400,000 to 500,000 units a year. In fact most cars moved those numbers back in the 60’s and 70’s. Today they struggle to clear 100,000 units.
Add to the the greater development cost and lack of platform sharing as cars disappear.
The major issue at GM is the only real global market is China. They just never put in the effort overseas as North America was the largest market and they never really needed more.
The Asian companies had to go outside to survive so they did it over the last 50 years. To try to break in now as the growth has stopped is difficult.
Even now it is difficult as Ford a long time Euro brand is hurting badly there.
People today don’t like small cars or they don’t like usable small cars.
Most SUV models are the size of past sedans but with the utility of a mini van.
Add to this the decline in the youth interest in cars. Some still deny it but kids today just are not into cars as they once were.
Even if you look at a Hot Wheels display much of it is purchased by middle aged men who seldom open them.
The social aspect like we saw Illustrated in so many movies like American Graffiti and Hollywood nights is just not there. My local hang out still gets people but I am the youngest at 50 years old. They all go home before dark when we were there till 1 am in our younger days.
The world has changed just as the pony car.
Price needs to be lower, not too many kids have 50k to drop on a hot rod. 35k for the 4or6 1LE is still too much. Especially, when a Corvette can be had for not too much more. GM has been pretty tight with the incentives too. I was looking earlier in the year but just gave up. 3k for mustang owners, but nothing for 5th gen owners is just a slap in the face.
Put the 5.3 in place of the garbage 6 at the same trim level. Watch what happens to sales.
Sounds like a good excuse to pull the plug again just like in 2002 when a then incompetently run General Motors was meandering around with a bunch of barely competitive FWD econoboxes with lackluster interiors. Just more of the same but on a far larger scale!
Camaro’s days are numbered.
We can say it is unpractical, same as the previous-gen In design, you can’t see out of it, blah blah blah. Yes, it is tough to see the floor, just like the 5th Gen Camaros were, and even with the inferior chassis versus the Alpha, it sold better…enough to be #1 in the segment. So no more excuses and just face the facts.
Alas, times and trends have changed, so….point blank Camaro is in a dying segment. I saw the writing on the wall in 2017 when I bought a new 2018 1SS 1/LE and decided to trade it and order a 2019 2SS 1/LE. I loved the “ugly Camaro” and all its new features. I don’t regret the purchases, I did my part, but unfortunately, I am in a sector that nobody wants in 2020, and for the meantime, CUVs are ruling the coop
The young generation now days just dont seem to care about these kind of vehicles any more. A lot of teenagers i encounter dont even want to own a car period. Its about social media now.