Q1 2020 Camaro Sales Tank, Lag Behind Mustang And Challenger
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Chevrolet Camaro sales decreased in the United States, Canada, Mexico, South Korea, Brazil and Argentina, while increasing in Russia during the first quarter of 2020.
Chevrolet Camaro Sales - Q1 2020 - United States
In the United States, Chevrolet Camaro deliveries totaled 7,185 units in Q1 2020, a decrease of about 41 percent compared to 12,083 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -40.54% | 7,185 | 12,083 |
Chevrolet Camaro Sales - Q1 2020 - Canada
In Canada, Chevrolet Camaro deliveries totaled 251 units in Q1 2020, a decrease of about 29 percent compared to 352 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -28.69% | 251 | 352 |
Chevrolet Camaro Sales - Q1 2020 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 27 units in Q1 2020, a decrease of about 72 percent compared to 95 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -71.58% | 27 | 95 |
Chevrolet Camaro Sales - Q1 2020 - Russia
In Russia, Chevrolet Camaro deliveries totaled 32 units in Q1 2020, an increase of about 113 percent compared to 15 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | +113.33% | 32 | 15 |
Chevrolet Camaro Sales - Q1 2020 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 53 units in Q1 2020, a decrease of about 2 percent compared to 54 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -1.85% | 53 | 54 |
Chevrolet Camaro Sales - Q1 2020 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 8 units in Q1 2020, a decrease of about 70 percent compared to 27 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -70.37% | 8 | 27 |
Chevrolet Camaro Sales - Q1 2020 - Argentina
In Argentina, Chevrolet Camaro deliveries totaled 4 units in Q1 2020, a decrease of about 75 percent compared to 16 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| CAMARO | -75.00% | 4 | 16 |
Competitive Sales Comparison
The 40 percent decrease in U.S. Chevrolet Camaro sales during the first quarter of 2020 kept Chevy’s sports car in third place in its segment by sales volume, behind the Ford Mustang in first place and Dodge Challenger in second. Of the three, Ford Mustang sales were the only ones to post an uptick (of nearly 7 percent), while Dodge Challenger sales fell 10 percent.
The Camaro’s 40 percent drop was also the most significant among its direct rivals, and the second-biggest in its segment.
Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2020 - USA
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG | +6.81% | 18,069 | 16,917 | 44% | 36% |
| DODGE CHALLENGER | -9.63% | 12,138 | 13,431 | 30% | 29% |
| CHEVROLET CAMARO | -40.54% | 7,185 | 12,083 | 17% | 26% |
| MAZDA MX-5 MIATA | +11.11% | 1,700 | 1,530 | 4% | 3% |
| TOYOTA 86 | -12.76% | 704 | 807 | 2% | 2% |
| NISSAN 370Z | -13.29% | 561 | 647 | 1% | 1% |
| SUBARU BRZ | -52.14% | 392 | 819 | 1% | 2% |
| FIAT 124 SPIDER | -24.37% | 388 | 513 | 1% | 1% |
| TOTAL | -12.00% | 41,137 | 46,747 |
The Ford Mustang had the highest segment share at 44 percent – a noteworthy growth from the 36 percent share in the year-ago quarter. It was followed by the Dodge Challenger with 30 percent. The Camaro’s 17 percent share makes it a distant third. All other segment contenders saw segment shares in the single digits.
The mainstream, two-door sports car segment contracted 12 percent to 41,137 units in Q1 2020.
2017 Chevrolet Camaro ZL1 Coupe interior
The GM Authority Take
The COVID-19 pandemic definitely took its toll on Camaro sales during the first quarter, as the Bow Tie’s sports car saw the biggest drop in its segment. However, all automakers were impacted rather equally by the coronavirus events and subsequent fallout, both in terms of production and deliveries. As such, the Camaro simply sold slower than all other segment contenders during the timeframe.
The Camaro has a rather uncertain future in the GM vehicle portfolio, and other high-performance variants – such as the sixth-gen Camaro Z28 – being canceled in very early stages of development. It’s worth noting that automakers, particularly the New GM, tend to discontinue cars that aren’t selling well, aren’t turning a profit, or both. GM/Chevrolet has already axed several nameplates from its lineup for that very reason, including the Chevy Cruze, Impala, Volt, and the Buick LaCrosse.
The ongoing decline in Chevrolet Camaro sales seems to be the result of several factors, including higher prices of the sixth-generation model, which continues to push price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this via a revised trim level structure with a broader price spectrum. Notably, the refreshed Camaro is as much as $2,000 less expensive than the 2018 model, specifically when it comes to mid-level LT models. However, that didn’t seem to be enough, and Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level for the 2020 model year. The V8-powered LT1 model slots between the V6-powered 1LT/2LT/3LT but below the V-powered 1SS, and is more competitively priced than the base Challenger and Mustang models equipped with V8 engines.
The 2020 Chevrolet Camaro introduces the new LT1 trim level as an entry-level V8 model
In addition, some believe that various product-related issues are holding back Camaro sales, including reduced cabin visibility, a dashboard/instrument panel design that might not be attractive to some, sub-par interior material quality, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second update for 2020 Camaro SS models.
About The Numbers
- All percent change figures compared to Camaro sales for Q1 2019 sales, except if noted
- There were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002, when the model was in its fourth generation. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform. The Camaro is currently Chevrolet's most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS, though the majority of the architecture underpinning the Camaro are unique to it. The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro that deleted the Camaro 50th Anniversary Edition and the Krypton Green exterior color, while adding the ZL1 1LE Extreme Track Performance Package. There's also an expanded availability of the SS 1LE Track Performance Package, which is now available on the 2SS Coupe, as well as the addition of a washer fluid level sensor. A midcycle refresh arrives for the 2019 model year that introduces new, model-specific front and rear styling, a new trim level structure for LT models that adds a new 3LT trim, and a new 1LE track performance package for the 2.0L Turbo LTG engine. The 2019 Camaro also brings the new GM 10-speed automatic transmission for SS models, the Rear Camera Mirror, third-generation infotainment systems, and various other enhancements. The gen six Chevy Camaro is assembled for all markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.
About Chevrolet Camaro
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Camaro sales lag because Chevrolet engineers are not building a car that people want as a couple of tweaks can go a long way; but it’s up to Chevrolet to listen to their audience and make the necessary changes.
I agree. First of all that Red one is gorgeous and the navy blue is also stunning. I saw a green one recently, again, beautiful. However, IMO they should really improve the interior and I’d say increase the interior space. Its hard to see out of and the door sills are high. The Challenger is more airy and the Mustang, IMO is just sick looking, by far the best looking M ever. The juice seems to be on tap,..so perhaps raise the height a bit for more space. Perhaps end the 69 style retro and move to the 70’s with the “targa” style roof and front end style. I really hope GM doesn’t exit yet another market as this ICON deserves a better effort. Its a great platform, just enhance it and make it with more interior space and better materials.
xjug, I agree. I think the 6th generation Camaro should have been a close replica of the 1970 version. The current Camaro needs a higher roof line. Exterior styling is extremely important in a car that has no practical use, and a 1970-inspired Camaro would have flipped on the switch in the buyers’ minds telling them they want this car.
I have a 2010 Camaro and it’s not a practical vehicle; it’s the kind that has to evoke some type of passionate response when a person sees it for the first time. The current Challenger is a close replica of its 1970 predecessor and its been on sale for over 12 years and is still beating the 6th gen. Camaro in sales.
As I stated before the 2020 tail lamps and rear end treatment, 1970 Split bumper, big grill, round head lights, round driving lamps in the style of the 1969 Forced induction hood scope from 1981 Z/28, T-Tops or Targa Top option and let’s sell some Camaro’s
Didn’t say anything about the $3750 or $2750 cash allowance to Mustang owners!!! Get rid of it and give to loyal GM owners or anyone who wants to buy a Camaro.
Valid point, however, the competitive discount exists as a result of the Camaro losing this battle. If Camaros were already outselling Mustangs, then a conquest incentive wouldn’t make as much sense.
I don’t think the price is really the issue. They only start at $25k.
It’s all about design, inside and out. 5th gen was an eye-catcher. This refreshing is hideous.
This refresh needed to be a full redesign. Sadly it probably won’t get one. They’ll just kill it off.
Sadly, the 6th gen was a complete redesign and not a refresh of gen 5. The car received an entirely new platform (and a great one btw) for gen 6. Thanks to GM design idiocy however they styled it such that it does indeed look like a refresh if a now-stale retro style. They really went out of their way to keep the horrendous visibility too. Maybe next time (if there ever is a 7th gen) they could try a car with decent visibility. It seems to have worked with the Mustang.
If it really was a totally new design, then they clearly didn’t take the opportunity to go in a different direction. It just looks like the Transformers car with a different front clip to me.
Yeah, hard to believe but totally new design- the gen 5 was on GM’s Zeta architecture and gen 6 on the unrelated and excellent Alpha architecture. They really went out of their way to keep the styling, apparently because current Camaro owners were so in love with the styling. Unfortunately there is not a lot of demand for an all new car that looks like the previous one.
yes ive been saying that all the time, get rid of the clown face, make them all have a zl1 front and sales will come back. this is the worst looking camaro IMO
Agree with this one for sure. No reason to not give all the Camaro’s at least the SS front end. I can’t handle the LT1’s looks for this reason. And offer an LT1 1LE.
They should put the Silverado HD front end on it. Then we can all agree that it’s hideous and be glad when they eventually kill it off.
Tough crowd, lol.
This car will be electric in its next form. I feel it. Either that or GM will exit this segment yet again for good.
In a classic GM move, watch them do both. They’ll redesign it electric with a polarizing design, and charge $79,999 for it.
When it fails, they’ll kill it off and say nobody wants performance cars.
Redesign the Camaro with styling cues from the C7 Corvette. What GM is now doing is not working.
EXACTLY THIS. Mark my words, the gasoline Camaro is dead after this generation. It hurts me to the bone, honestly it kills me, but I guarantee this is the way GM will move the Camaro forward. Look at those silhouettes GM revealed of their coming EV variants…one is a CARBON COPY of the current Camaro shape. It’ll be the first of the pony cars to go electric, and GM will market it as their halo electric sports car, with the C8 being their halo ICE car and halo in general.
This is the new GM, whether we like it or not…this is the new General Motors. They’d better be praying to God Almighty that they aren’t vastly overestimating the demand for EV’s.
Anyone remember the Vauxhall Monaro VXR500? Most of us in the states will know it as Pontiac’s half attempt at the GTO but overseas it was a monster of a car and had more options that just the 400hp LS2 (which was a great engine). Now, If we could all get off the retro muscle car kick for a few moments (Ford, GM and Dodge) and think about this for a second realistically, The Monaro (as with all of Holden/Vauxhall muscle cars) was a hell of a great car. Even the Monaro had decent room, great visibility and a decent (for it’s size) trunk. GM botched it all up by changing the gas tank around in the GTO and making the trunk useless, but the Monaro was still a good car. A car like that on the Alpha-2 platform would sell in the US, especially with something like a base 330hp 2.7L Turbo-4, a 400hp 3.0L Twin Turbo, a 445hp 3.6L Twin Turbo, a 495hp LT2, a 650hp LS6 and a top dog 755hp LT5. Throw those in an Alpha-2 Chassis coupe and sedan and maybe even a crossover SUV (new Blazer SS) and bring Chevy back to life. Don’t get me wrong, having hybrids and everything else is great but GM is truly dying and they don’t have to. GM is talking about moving things to 4-platforms VSS-F, VSS-R, VSS-S and VSS-T and that’s absolutely fantastic, one of the biggest problems GM has right now is that they have too many redundant brands. Buick, Cadillac and a lot of Chevy trucks and SUVs are the same as GMC. Dropping the entire Chevrolet, Buick truck and Cadillac and SUV lineup and keeping the GMC lineup would be way more efficient than having all of the other brands seeing that everything is just renamed and re-skinned anyway. Make the Silverado name a package for the Sierra and bring the Suburban name back to GMC. The Colorado is ugly anyway so that’s a pointless truck and the Blazer could honestly be the new GMC Jimmy and then GM could bring back the Syclone and the Typhoon with the 3.6L twin Turbo engines and 10-speeds. To be honest, instead of getting rid of Holden, get rid of the Chevrolet brand and make Holden the car lineup of GMC and have them sold globally since Holden & Vauxhall are already the names of GM across the globe anyway (makes more sense!) Replace the Traverse name with the GMC Trailblazer since GM already brought the name back and put the Blazer name on an off-road 2-door version of the GMC Yukon and call it the GMC Blazer GT (okay i’m a little nostalgic but it’s still a good idea seeing that Ford is about to bring back the Bronco and the Blazer was always bigger than the Bronco and way more fun). As far as Cadillac goes, GM isn’t really doing anything special with them at all. Okay the inside of the new Caddy is cool but throw that in a Denali ultimate and never miss a beat and you can spread it across more vehicles including Sierra Denali Ultimate, Yukon Denali Ultimate, Suburban Denali Ultimate. As far as the cars, you can easily replace any Cadillac car with a Holden Monaro or Holden Commodore (HSV RWD Commodore, not the opel thing) for comfort, luxury and performance and let go of the V cars and all of that stuff. All of this frees us from be held the the grasps of nostalgia and helps GM move forward with some different stuff while still letting them be GM and still play with traditional ideas such as pushrod V8 engines and a few other things and names. Pushrod V8 engines work, they’re simple and they don’t break a lot and they’re less expensive to make which is why GM works. Yeah some of the new stuff is cool but if simple works then keep going with it. As far as the GMC Canyon goes, like I said, the Syclone needs to come back but the Australia Sport Cat and Sport Cat Series-2 needs to happen as well as part of the AT4 performance package. (yes I truly envy Australia for all of the fun vehicles they have) Gm is already making electric platforms and the Hummer pickup is shaping up to be one great electric truck and it will probably replace the diesel heavy duty lineup completely. Replacing the diesels, along with replacing fleet/commercial vehicles with electric powertrains helps to reduce the carbon footprint of the GM fleet along with reducing the different vehicles out there. As far as the FWD Vehicles, most of them aren’t selling all that well anyway and the Malibu and Impala are about to be gone. Chevy messed up when they got rid of their Z24, Z26 and Z34 cars and it’s time to bring those kinds of vehicles back. People bought them, they were affordable and cool and had decent power. Even using my idea of putting everything under the GMC/Holden umbrella, you still have names like Torana and Firenza to use on small cars which would be new to the U.S. IDK, to me this kind of lineup makes more sense. You have less redundant vehicles, more fun vehicles, practical vehicles and luxury vehicles and everyone is happy.
You know that Holden is dead and production of all Holden vehicles has ended?
You actually read all that? I’m upvoting you just for that.
I have to agree with Corey, as i think its just a short matter of time before this vehicle and the Mustang go electric.
The Mustang will never go all electric. That car is to Ford what the Corvette is to GM and they cannot afford to mess it up. BTW I think that these lower gas prices will dampen somewhat the enthusiasm for EVs.
I agree with your last sentence. But the vet will full ev soon i think too.
That’s ok, they’d have downvoted you for saying it would go mid-engine and automatic only too.
I bet they offer the Corvette with an electric version and an old folks version that’s slower and makes noise.
Ford has already messed it up when they release Mach-E, a Mustang EV crossover.
As long as they keep building an actual Mustang with a V8, I don’t see why anyone should complain.
I’ve said it before and I’ll keep saying it.
The 6th gen redesign killed it.
The styling is awful.
Where the 5th gen looked like an American muscle car, the 6th gen looks too soft and foreign.
It was destined to be a flop from the day GM approved the design.
I have a 2010 Camaro and the front fascia is simple, just like the 1967 Camaro. It has big round headlights with big round fog lights. I think the front end of the 6th gen. Camaro is too busy and over-styled.
I don’t buy that argument. The current car was designed to look as much like the 5th gen car as possible. Remember that car came to market after an absence of 8 years to be the sales leader in the segment through most of its life. The Mustang has been in production for over 50 years. No generation of that car has ever strayed very far from the design themes of the original 1964 car.
“the New GM, tend to discontinue cars that aren’t selling well, aren’t turning a profit, or both.”
Sounds a lot like the old GM (ala Roger Smith) to me. Great companies take a failed product back to the drawing board, improve it, and try again- not pull the plug on a product and hand the market share to other companies. GM should be ashamed that a 12 year old Challenger design handily outsells their fairly new offering.
If I recall, I thought the Cruze was selling over 100,000 units at the time GM made the decision to cancel it.
The Cruze was a lower priced vehicle, needing a lot higher sales to be profitable. The plant it was in was enormous, having been built with very high production numbers in mind.
Marketing, marketing, marketing….there is no attempt at marketing the 6th gen. Mustang and Challenger are really well marketed. Outside of loyal Camaro fans, nobody really knows what the 6th gen is. That and the initial feel of the space and visibility drive people away before they even drive it. After literally 1 day of driving the car visibility is a non issue. It’s a great car and like the 7th gen vette it’s basically maxed out performance wise. If Camaro lives on it will go electric.
An older friend showed me his 78firebird the other day. It spells everything wrong with the new camero, superb styling, spacious front and decent rear seats, roomy trunk, bassically a car with a truck engine, that’s all it was, and it was awesome! I can’t see Chevy making the camero all eletric unless they really want to put nails in it’s coffin. The camero is bargain performance, and for that matter even the mustang isn’t turning much of a profit. Go back to the bargain performance, Offer the 5.3 v8 and a classy yet frugal interior, room in the back seat and enough trunk space for 3 school bags. Then go ask a Camery owner why they are buying a boring car for the same money. Motortrend did a head to head with the 6th gen camero vs a BMW M5, and the camero out track performed the m5, we need a camero, not a cheaper BMW
They spend zero time marketing the Camaro. The Camaro has a huge following but just like the trucks they can’t advertise right. Market the car for the fun lifestyle it is made for and they will sell.
Also, someone at GM please stop those real people commercials. They’re absolutely hideous to watch and the comedy spin offs from them are more popular.
Totally agree with the commenters that blame the total lack of marketing support for the crummy Camaro sales numbers. The rebates are small and the advertising/promotion nonexistent. I just purchased a 1LT Camaro convertible in January with the 3.6 motor and 6 speed. Love it. I test drove an Ecoboost mustang convertible and the choice was easy. Didn’t even consider the Challenger…no convertible and boring bloated styling.
A marketing failure for sure.
GM put what was an American style pony car on a European style style sport sedan platform. Must have seemed like a good idea at the time.
.
Redesign the Camaro with styling cues from the C7 Corvette. What GM is now doing is not working.
As long as you’re not suggesting it should go further up market.
interesting and rare that everyone here agrees, GM MUST spend more on Marketing… Those Challenger and Charger commercials with the Dodge Brothers are great… it helps keep those vehicles on the minds of consumers…. GM has got to open the advertising wallet..
Make a Camaro you can see out of and it will sell. I was a loyal Chevy buyer since 1960. I bought a new Mustang last year and I love it. My first Ford since a used 1955. The Mustang has superior styling and interior and you can see out of it.
chevy spent too much trying to appeal to the boy racer and this group i no longer there in large numbers. the appeal of the mustang is a young couple with a small child can use it as a daily driver. when our son was born in 1966 we switched from a 1966 corvette to a 1968 Z/28 as the family car.
This isn’t 1966. Nobody is going to try to shove a child seat or booster seat into the back of a pony car.
that is why they are not selling as it limits the number of people who would like to have a camaro because it is too hard to do the child seat.
Not many people want to buy a bloated whale such as the camaro.
Fugly fits the look!
“Bloated whale”?!? 😂
The Camaro is the smallest in the segment. Sorry you don’t like the styling but try to keep your insults defensible.
Price to high for product, no lease programs? giving ford mustang buyer a break think!!
Just kill it. Very few people are interested in this segment anymore. GM exists to make money, not to please boomers who are stuck in their glory days. The future of performance cars is electric. Even the Vette will be electric soon enough.
“please boomers who are stuck in their glory days” – you mean folks with money? Should GM only cater to idiot, arrogant Millennial’s who think they know everything…
Building cars for people that want to relive the 1970s is a great way to not sell any cars.
That’s what he means.
Exactly. As hard as it is to here, Troys comment is 100% correct. The future of performance cars is electric.
Oh my! The little millennial has been triggered.
Ask your mommy for some warm milk & graham crackers.
Grab your blanky & go rest by the window.
Remember, if it wasn’t for “boomers”, you wouldn’t have a basement to live in!
If anyone is acting triggered, it’s you.