Chevrolet Brazil sales decreased 9 percent to 23,239 units in March 2021. The figures rank GM as the third largest car manufacturer in the country and Chevrolet as third best-selling automobile brand, behind Fiat and Volkswagen.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales decreased 97.73 percent to 1 units
- Chevrolet Camaro sales were flat at 3 units
- Chevrolet Cruze sales decreased 37.79 percent to 512 units
- Chevrolet Montana sales decreased 58.26 percent to 331 units
- Chevrolet Onix sales decreased 28.35 percent to 13,383 units
- Onix hatchback sales totaled 7,933 units
- Onix Plus sedan sales totaled 5,450 units
- Chevrolet Prisma sales decreased 92.98 percent to 4 units
- The vehicle is being replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales decreased 10.94 percent to 1,409 units
- Chevrolet Spin sales decreased 19 percent to 1,032 units
- Chevrolet Tracker sales increased 236.13 percent to 6,410 units
- Chevrolet Trailblazer sales increased 39 percent to 139 units
During the first three months of the 2021 calendar year, Chevrolet Brazil sales decreased 21 percent to 74,813 units.
Sales Results - March 2021 - Brazil - Chevrolet
| MODEL | MAR 2021 / MAR 2020 | MARCH 2021 | MARCH 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BOLT EV | -97.73% | 1 | 44 | -68.75% | 15 | 48 |
| CAMARO | 0.00% | 3 | 3 | +100.00% | 20 | 10 |
| CRUZE | -37.79% | 512 | 823 | -72.30% | 1,324 | 4,779 |
| MONTANA | -58.26% | 331 | 793 | -43.37% | 743 | 1,312 |
| ONIX | -28.35% | 13,383 | 18,677 | -33.20% | 47,849 | 71,635 |
| PRISMA | -92.98% | 4 | 57 | -98.58% | 12 | 848 |
| S10 | -10.94% | 1,409 | 1,582 | -4.06% | 5,531 | 5,765 |
| SPIN | -19.00% | 1,032 | 1,274 | -42.32% | 2,531 | 4,388 |
| TRACKER | +236.13% | 6,410 | 1,907 | +281.93% | 16,045 | 4,201 |
| TRAILBLAZER | +39.00% | 139 | 100 | +75.00% | 658 | 376 |
| CHEVROLET TOTAL | -8.87% | 23,239 | 25,501 | -21.02% | 74,813 | 94,725 |
The GM Authority Take
Chevrolet Brazil sales posted yet another decline in March, becoming the 12th consecutive month of decreases for the the Bow Tie brand in the Brazilian market. The performance further deepens Chevrolet‘s negative performance in Brazil, once again falling to third place among the best-selling auto brands in the South American country, after Fiat and Volkswagen, which have led the local sales charts for the second month in a row.
The primary reason for Chevy’s poor commercial performance during the first quarter of the year in Brazil is the idling of local production of the Chevrolet Onix, which has accumulated more than five years as the best-selling vehicle in the country and throughout Latin America. Last month, GM Authority reported that General Motors has halted production of the Onix until June due to a lack of components needed to manufacture it, itself caused by the ongoing semiconductor shortage that’s been impacting industries globally.
By contrast, the new Chevrolet Tracker again posted a large triple-digit increase to 6,410 units sold, becoming Brazil’s best-selling utility in March. The subcompact crossover continues to be in high demand in the Brazilian market. It recently received several updates for the 2022 model year.
Similarly, the TrailBlazer SUV once again accompanied it as the only two Chevy models that managed to post year-over-year increases in sales volume.
About The Numbers
- All percent change figures compared to Chevrolet Brazil sales for March 2020, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2021 sales reports:
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- Chevrolet Brazil March 2021 sales (this page)
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