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Top-dog Caddy hits the racetrack.
Read More »The Cadillac CT5 recorded its first, third quarterly sales figures during Q3 2020 in the U.S., Canada and South Korea. Sales of the new sedan have not yet started in various international markets, such as Russia or the Middle East, so sales for those regions are not yet available.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 4,001 | * | * | 9,576 | 0 |
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 232 | * | * | 533 | 0 |
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 26 | * | * | 26 | * |
Cadillac CT5 sales kept the model towards the bottom of the segment during Q3 2020 in the U.S. market. The new sedan was outsold by seven new rivals while placing ahead of two others.
The segment was led by BMW, Audi and Mercedes-Benz in first, second, and third best-selling spots, respectively. The BMW 3 Series and 4 Series together accounted for a segment-leading 12,070 sales. The Audi A4 and A5 came in second place with 9,676 combined deliveries, while the Mercedes-Benz C-Class saw 7,215 deliveries. From there, the Acura TLX saw 5,707 deliveries, combined Volvo S60/V60 sales totaled 5,677 units, combined sales of the Infiniti Q50 (sedan) and Q60 (coupe) totaled 4,457 units, and the Lexus IS (sedan) and RC (coupe) saw a combined 4,381 deliveries. The Cadillac CT5 saw 4,001 deliveries. The Genesis G70 saw 2,732 deliveries, while the Alfa Romeo Giulia brought up last place with 2,192 units.
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | -11.00% | 10,394 | 11,679 | 18% | 18% | -12.54% | 28,720 | 32,837 |
| BMW 4 SERIES | -58.18% | 1,676 | 4,008 | 3% | 6% | -64.13% | 5,633 | 15,702 |
| AUDI A4 | -24.53% | 5,958 | 7,895 | 10% | 12% | -28.57% | 14,322 | 20,049 |
| AUDI A5 | -35.32% | 3,718 | 5,748 | 6% | 9% | -19.01% | 14,029 | 17,322 |
| MERCEDES-BENZ C-CLASS | -33.42% | 7,215 | 10,837 | 12% | 17% | -46.04% | 20,597 | 38,174 |
| ACURA TLX | -0.82% | 5,707 | 5,754 | 10% | 9% | -20.10% | 15,121 | 18,926 |
| VOLVO S60 | -6.92% | 3,629 | 3,899 | 6% | 6% | -31.64% | 8,428 | 12,329 |
| VOLVO V60 | +140.21% | 675 | 281 | 1% | 0% | +72.34% | 1,084 | 629 |
| VOLVO V60 CC | +156.16% | 1,373 | 536 | 2% | 1% | +296.58% | 2,903 | 732 |
| INFINITI Q50 | -28.61% | 3,868 | 5,418 | 7% | 8% | -33.76% | 13,086 | 19,755 |
| INFINITI Q60 | -47.22% | 589 | 1,116 | 1% | 2% | -35.02% | 2,286 | 3,518 |
| LEXUS IS | -6.58% | 3,305 | 3,538 | 6% | 6% | -26.71% | 8,721 | 11,900 |
| LEXUS RC | -14.15% | 1,076 | 1,253 | 2% | 2% | -21.51% | 2,639 | 3,362 |
| CADILLAC CT5 | * | 4,001 | * | 7% | 0% | * | 9,576 | 0 |
| CADILLAC ATS | -89.23% | 17 | 158 | 0% | 0% | -89.53% | 110 | 1,051 |
| GENESIS G70 | * | 2,732 | * | 5% | 0% | * | 7,124 | 0 |
| ALFA ROMEO GIULIA | +7.98% | 2,192 | 2,030 | 4% | 3% | -11.50% | 5,643 | 6,376 |
| TOTAL | -9.39% | 58,125 | 64,150 | -21.04% | 160,022 | 202,662 |
From the segment share standpoint, BMW led with a combined 21 percent, followed by a combined 16 percent for Audi and 12 percent for Mercedes-Benz. Acura TLX accounted for 10 percent, while the CT5 accounted for 7 percent.
The luxury D-sedan segment saw cumulative sales contract 9 percent to 58,125 units during the third quarter of 2020.
The Cadillac CT5 was outsold by most rivals during the third quarter of 2020. We attribute the circumstance to the all-new entry still establishing its presence in the segment. The Q3 2020 sales results were 1,426 units higher than the 2,575 deliveries in Q2 2020 and 1,001 units higher than the 3,000 sales in Q1 2020.
We expect Cadillac CT5 sales to continue growing in the coming quarters as both inventory and consumer awareness of the model improve, enabling the new Caddy to obtain a substantially more favorable position in the segment.
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Cadillac has nice cars the biggest problem is naming. I don’t know why or who’s idea it was to start following the Import method but it don’t work for the American market customers. Why GMC name the lower models that all looks the same minus the Camaro that’s totally lost it’s way and use letters and numbers for Cadillac brand shows they don’t know their base. American people relate to names that why the Cadillac Escalade name was never changed
Lol, throw salt on some good news, so a car debut it supposed to be #1 instantly because of a name?, this isn't 1965 anymore. If that was the case the Continental wouldn't been canceled, BTW the best sellers in this segment is numbers & letters (3-Series, E-Class) and Caddys last best selling sedan was letters (XTS)..
Agreed. Cadillac needs to stop aping Mercedes and BMW and cater to the American audience. The Cadillac SUV styling is fine. Cadillac sedans styling leaves me cold. Too angular and ungraceful.
Cadillac is aiming for a global luxury audience with China being the biggest market.
I'm tired of people upset about vehicles not looking "American" enough or complaining that GM like BMW is transcending language by using a alpha numerical scheme.
Alfa Romano, Lincoln and Maserati haven't bvb een aided by real names. The product is what really matters and an easy to say and understand name makes things easier.
Everything is global whether its design or naming. Buick uses being American as a draw so uses names like Envision but the product must be good if it is to sell
but it seems the chinese aren't that interested in performance. they seem to value comfort more. and that is what american luxury used to mean ... bold and luxurious design.
@Mitchell
Isn't the new CT5 catered to the so called American Buyers (which I disagreed with then and still do) you are talking about?
So what happened then? Why can't Cadillac sell this vehicle in an y meaningful numbers?
There is a reason why Mercedes, Audi, and BMW use the same Formula and that is because it works.
GM once again chose to go the cheaper route and we see what that is getting them.
The CT5 and the CT4 have have been generally positively reviewed by automobile writers.
They are legitimate competitors to BMW, Mercedes and Audi sedans —- especially the V series and later the Blackwing.
Additionally they have some unique features with Magnetic Ride Control, Camera mirror and soon Super Cruise.
It does not seem that Cadillac markets them often and well.
When will Super Cruise actually be available to order on the CT5?
I continue to hope Cadillac will surprise us with a convertible version of the CT4 and/or the CT5. A convertible CT4 Blackwing would be a great alternative to the Corvette C8 when one wants a four seat convertible.
I think a 4-door convertible is coming via E/V, might be based on Celestiq IMO.
Sidenote I think Lincoln is dropping the ball by not offering a CD6 sedan plus an E/V sedan and utility.
I think most have agree overall brand strategy. We’ve all beat the dead horse about the V and naming nomenclature. That said the underlying positive news is they’ve done this with 0 mass media marketing. I get CT5 ads on YouTube and probably only cause I’ve watched review videos and built out some models on the website. I feel like more market share could have been captured by making this a sport back.
I also have no idea why they gave the press the 2.0 just to get it in their hands. Shoulda waited for the 3.0 IMO to get some nice tailwinds
Lack of consumer awareness? Cadillac can’t market themselves out of a paper bag. I’ve seen a couple of Escalade commercials in the past few months, that’s it! When a Datsun with chrome outsells you you’re in serious trouble.
I would like to know why you can't get warrentry work done at all G.M. and G.M.C Dealer ships? I just bought a 2018
Cadillac XT5 Luxury Haven't had it very long but is a couple steps above other cars. Haven't had anything to drive then G.M
products.
Just another example of the 2.0T, taking the wind out of another great Cadillac.
And like " I want a Lyriq " said, why would GM let ANYONE in ANY marketing roll drive a 2.0T first ?
The 3.0TT should be sitting on the dealer lots, with the 2.0T as an ordered option, out of the gate.
Didn't GM learn ANYTHING with the demise of the awesome CT6 ?
The 2.0T, out of the gate, killed the CT6, does GM want to kill this ICE ?
What is going on there, my local dealer has had the same 2.0T s on the lot from the get go, but if you want to test drive or outright buy the 3.0TT, you have to wait and order it.
GM is going to kill this Cadillac, just like the other ICE Cadillacs, because GM doesn't want to ship what the Cadillac customer wants.
Look at the data above, AGAIN, There are 137,569 Cadillac customers, AGAIN, 137,569 Cadillac customers, people like ME, who WANT TO BUY A Cadillac, who bought the other brands.
It does make me feel kind of good that its just not me, and that 137,569 Cadillac buyers thought that Cadillac can not get it right just in 2020 !
IMO, A cheap dash !
IMO Literally a piece of cheap plastic where a window should be.
IMO You can only test drive the 2.0T dud version.
I am just curious, I wonder if when the Cadillac EVs get to the dealerships, If GM will limit the acceleration of them to match the 2.0T dud, or step it up to the 3.0TT, or just let her run free as an EV !
I bet they limit it to the 2.0T dud !
Then it would be in line with the feel of the XT4, CT6, CT5, and CT4, when released, DUDS !
Well, 90% of them have the anemic 2.0. I sat in some the other day at the dealer. Trying hard to like them. If I out live my XTS Plat., I'll be looking for a new sedan and I can live with the puny trunk as there is plenty of room in the back seat. Put the regular gas n/a lgx 3.6 in it and I will but one. No buzzy 237 hp 4 banger. 0-60 in forever. I know it's decontented for price, but hard plastic lower doors on a Platinum? Gripes, tiny trunk means why isn't there a pass through rear arm rest hatch for long stuff. Front seat cushion about 1 1/2" shorter than my XTS. Also, all that ersatz grille looking solid plastic mesh trend leaves me scratching my head. I finally see a couple around town. Hopefully it grows on me.
Before I got the KT5 I got to test he KT4 This is like sitting my Corvette but smaller. If I would have got the smaller Cadillac
I sure I know I would not have been Happy. Pleased with the size of the 2018 Luxury KT5 and the ride and more.
Have a Merry Christmas and a Happy New Year.
Happy G.M. owner
Al. Schultz
Bring the 1980s classic “Cadillac Style” commercial back with the catchy jingle. Showing off all their designs, technologies, and sportiness.
I would do a high viewership special (Superbowl, Sports Championship game, Emmies, etc.) where it would show MBs how they are used around the world from C to S-Classes, doing plebian work in Taxi/Fleet use show their Sprinter/Metris doing construction/ plumbers duties. Or show BMWs in police/taxi/Fleet use and at the end of the commercial a sophisticated person saying with a grin… “Still think these nameplates are real luxury?” (Laughs off into the sunset)
Great point! Cadillac could start marketing themselves much much better.