Cadillac XT5 Sales Place Mid-Pack In Q1 2020

Cadillac XT5 sales decreased in the United States, Canada, Mexico and South Korea, while increasing in Russia during the first quarter of 2020.

Cadillac XT5 Sales - Q1 2020 - United States

In the United States, Cadillac XT5 deliveries totaled 9,023 units in Q1 2020, a decrease of about 32 percent compared to 13,278 units sold in Q1 2019.

Cadillac XT5 Sales - Q1 2020 - Canada

In Canada, Cadillac XT5 deliveries totaled 643 units in Q1 2020, a decrease of about 43 percent compared to 1,125 units sold in Q1 2019.

Cadillac XT5 Sales - Q1 2020 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 57 units in Q1 2020, a decrease of about 42 percent compared to 98 units sold in Q1 2019.

Cadillac XT5 Sales - Q1 2020 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 46 units in Q1 2020, a decrease of about 32 percent compared to 68 units sold in Q1 2019.

Cadillac XT5 Sales - Q1 2020 - Russia

In Russia, Cadillac XT5 deliveries totaled 155 units in Q1 2020, an increase of about 115 percent compared to 72 units sold in Q1 2019.

Competitive Sales Comparison

First quarter Cadillac XT5 sales volume puts the crossover in fifth place in its competitive set, behind the Lexus RX in first place, Mercedes-Benz GLC in second, BMW X3/X4 in third (for a combined 12,402 deliveries) and Audi Q5 in fourth with 9,959 units. The XT5 outsold the Acura MDX, Volvo XC60, the Lincoln Nautilus (previously the MKX; see Lincoln MKX sales), the Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q1 2020 - United States

The luxury D-crossover segment contracted over 20 percent to 91,167 units in Q1 2020.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q1 2020 - United States

The GM Authority Take

It would appear that Cadillac XT5 sales were impacted harder than other segment contenders during the first quarter. We attribute the circumstance to the following events:

• COVID-19: enacted stay-at-home orders in March 2020 prevented customers from purchasing vehicles and dealers from selling them, while also negatively impacting the economy at large.
• UAW strike: the 40 day-long UAW strike during Q4 2019 idled production at all GM plants in the U.S., including the GM Spring Hill factory in Tennessee where the XT5 is produced for all markets outside China. The walkout prevented any units of the luxury crossover from being produced and shipped to dealers, thereby limiting on-the-ground inventory and selection. The XT5 saw lower supply during the first quarter, meaning that inventory wasn’t at optimal levels prior to the impact of COVID-19.

As such, XT5 sales were impacted by both factors at once, which combined for a particularly difficult Q4 2019 and Q1 2020.

The current XT5 is a highly-competitive model, but has fallen behind its adversaries in terms of exterior styling and trim level packaging/configuration. Specifically, rival offerings feature more delineated trim elements, including the ability to have “luxury” or “sporty” styling, whereas the current XT5 has traditionally offered one style that skewed toward a luxury appearance over a sporty one. The 2020 XT5 refresh addresses these matters by implementing Cadillac’s Y trim level strategy, delivering Luxury, Premium Luxury and Sport trims.

In addition, we also posit that the new Cadillac XT4 and XT6 have cannibalized some XT5 sales. In the first quarter, Cadillac XT4 sales totaled 5,162 units while Cadillac XT6 sales totaled 5,074 units, resulting in a combined 10,236 units. That more than makes up for the roughly 4,000 fewer XT5 units sold during the same timeframe.

About The Numbers

• All percent change figures compared to Cadillac XT5 sales in Q1 2019, unless otherwise noted
• In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
• South Korea sales figures reflect actual vehicle registrations rather than wholesales

GM Q1 2020 sales numbers:

• GM Q1 2020 sales U.S.A.
  • Chevrolet sales Q1 2020 U.S.A.
  • Cadillac sales Q1 2020 U.S.A.
  • Buick sales Q1 2020 U.S.A.
  • GMC sales Q1 2020 U.S.A.
• GM Canada sales Q1 2020
  • Chevrolet Canada sales Q1 2020
  • Cadillac Canada sales Q1 2020
  • Buick Canada sales Q1 2020
  • GMC Canada sales Q1 2020
• GM Mexico sales Q1 2020
  • GM Mexico sales January 2020
    • Chevrolet Mexico January 2020 sales
    • Buick Mexico January 2020 sales
    • GMC Mexico January 2020 sales
    • Cadillac Mexico January 2020 sales
  • GM Mexico sales February 2020 sales
    • Chevrolet Mexico February 2020 sales
    • Buick Mexico February 2020 sales
    • GMC Mexico February 2020 sales
    • Cadillac Mexico February 2020 sales
  • GM Mexico sales March 2020
    • Chevrolet Mexico March 2020 sales
    • Buick Mexico March 2020 sales
    • GMC Mexico March 2020 sales
    • Cadillac Mexico March 2020 sales
• GM China sales Q1 2020
  • Chevrolet China Q1 2020 sales
  • Buick China Q1 2020 sales
  • Cadillac China Q1 2020 sales
• GM Brazil sales Q1 2020
  • Chevrolet Brazil January 2020 sales
  • Chevrolet Brazil February 2020 sales
  • Chevrolet Brazil March 2020 sales
• GM Argentina sales Q1 2020
  • Chevrolet Argentina January 2020 sales
  • Chevrolet Argentina February 2020 sales
  • Chevrolet Argentina March 2020 sales
• GM South Korea sales Q1 2020
  • GM January 2020 sales South Korea
    • Chevrolet January 2020 sales South Korea
    • Cadillac January 2020 sales South Korea
  • GM February 2020 sales South Korea
    • Chevrolet February 2020 sales South Korea
    • Cadillac February 2020 sales South Korea
  • GM March 2020 sales South Korea
    • Chevrolet March 2020 sales South Korea
    • Cadillac March 2020 sales South Korea
• GM Russia sales Q1 2020
  • GM Russia sales January 2020
  • GM Russia sales February 2020
  • GM Russia sales March 2020