Cadillac XT4 Sales Decrease 27 Percent In Q1 2020
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Cadillac XT4 sales decreased in the United States and Canada while increasing in Mexico during the first quarter of 2020.
Cadillac XT4 Sales - Q1 2020 - United States
In the United States, Cadillac XT4 deliveries totaled 5,162 units in Q1 2020, a decrease of about 27 percent compared to 7,026 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| XT4 | -26.53% | 5,162 | 7,026 |
Cadillac XT4 Sales - Q1 2020 - Canada
In Canada, Cadillac XT4 deliveries totaled 634 units in Q1 2020, a decrease of about 11 percent compared to 715 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| XT4 | -11.33% | 634 | 715 |
Cadillac XT4 Sales - Q1 2020 - Mexico
In Mexico, Cadillac XT4 deliveries totaled 97 units in Q1 2020, an increase of about 4 percent compared to 93 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| XT4 | +4.30% | 97 | 93 |
Competitive Sales Comparison
Cadillac XT4 sales performance places the XT4 in second-to-last place in its segment, as it was outsold by the Lexus NX and Acura RDX in first and second places. The Mercedes-Benz GLA-Class and GLB-Class – which are the same vehicle with different bodies – accounted for a combined 9,789 deliveries, placing Mercedes-Benz in third place in the segment, followed by the XT4’s corporate cousin, the Buick Envision (see Buick Envision sales) in fourth place.
Fifth place went to BMW, whose X1 and X2 – which are the same vehicle with different bodies – accounted for a cumulative 6,419 deliveries. Sixth place went to the new Lincoln Corsair, whose sales figures include remaining Lincoln MKC sales (see Lincoln Corsair sales). It was followed by the new Audi Q3, followed by the Cadillac XT4 and the discontinued Infiniti QX30.
Sales Numbers - Luxury C-Segment Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| LEXUS NX | -17.90% | 11,309 | 13,775 | 18% | 21% |
| ACURA RDX | -25.51% | 11,153 | 14,972 | 18% | 23% |
| MERCEDES-BENZ GLA-CLASS | +5.25% | 4,969 | 4,721 | 8% | 7% |
| MERCEDES-BENZ GLB-CLASS | * | 4,820 | * | 8% | 0% |
| BUICK ENVISION | -9.06% | 6,932 | 7,623 | 11% | 12% |
| BMW X1 | -29.42% | 4,133 | 5,856 | 7% | 9% |
| BMW X2 | -22.53% | 2,286 | 2,951 | 4% | 5% |
| LINCOLN CORSAIR | * | 5,670 | * | 9% | 0% |
| LINCOLN MKC | -100.00% | 0 | 5,787 | 0% | 9% |
| AUDI Q3 | +1,295.98% | 5,556 | 398 | 9% | 1% |
| CADILLAC XT4 | -26.53% | 5,162 | 7,026 | 8% | 11% |
| INFINITI QX30 | -92.90% | 112 | 1,577 | 0% | 2% |
| TOTAL | -3.99% | 62,102 | 64,686 |
From a segment share standpoint, the Cadillac XT4 accounted for 8 percent share, down from 13 percent in Q1 2019. Meanwhile, the Lexus NX had 22 percent, and the Acura RDX had 21 percent.
The luxury C-crossover segment contracted 4 percent to 62,102 units in Q1 2020.
The GM Authority Take
The decline in Cadillac XT4 sales volume comes as a time when the model was just beginning to solidify a spot for itself in the marketplace, gradually increasing sales volume during each 2019 quarter. Though second-to-last place in the segment by sales volume might not seem like a great performance, the fact that GM luxury brand entered a highly-competitive segment and now has an 8 percent share is quite welcome news. By comparison, the RDX, NX, Q3, GLA-Class and X1 have long-established histories, recognition and purchase considerations in the segment, having gone through at least one generational change-over in the U.S.
We attribute the decline in Cadillac XT4 sales during the first quarter to the following events:
- COVID-19-related impacts, which enacted stay-at-home orders, thereby preventing customers from purchasing vehicles and dealers from selling them, while also negatively impacting the economy at large. It would seem that COVID-19 impacted the XT4 more than it did some of its most direct rivals.
- The 40 day-long UAW strike during Q4 2019, which idled production at all GM plants in the U.S., including the GM Fairfax factory in Kansas City where the XT4 is produced for all markets outside China. The walkout prevented any units of the XT4 from being produced and shipped to dealers, thereby limiting on-the-ground inventory and selection. The XT4 saw lower supply during the first quarter, meaning that inventory wasn’t at optimal levels prior to the impact of COVID-19.
We expected to see sales of all automobiles, including those of the XT4, to continue at reduced levels so long as the COVID-19 pandemic continues to impact lifestyles, plans and the economy at large.
About The Numbers
- All percent change figures compared to Cadillac XT4 sales in Q1 2019
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
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CUV sales are plateauing, It’s time for GM, specifically Chevy, to produce some sedans and hatch backs. Give us a new Sonic/Cruze based on the Trailblazer and a RWD based sedan on the Alpha 2. I mean the CT4 base MSRP is almost at a Chevy price point anyways. Throw a bowtie on it, give it a nameplate with some nostalgia, and actually sell some units.
General Motors crossover vehicle sales still has room for expansion if they advertise more as some might think the Cadillac XT4 as being the company’s variant to the Buick Encore or Chevrolet Trax; but a quick check with the tape measure tells that the XT4 is much larger and with it’s 2.0L DOHC-4v 4-cyl turbo making 237 hp overs brisk performance especially if they ran commercials telling people this fact.
The XT-4 loses most of it’s sales right in most GM dealerships, not to the trax, but to the Equinox with the 2.0t. Now that the Trailblazer is and Encore GX are on the market I don’t know who in their right mind would spend the extra $ on a XT4.
I don’t think its about losing sales, I think its about stock. 3 of my local dealerships have less than 14 on the lot. My Aunt went looking for one, and she said shes now going to wait because she cant find what she wants. I’d buy an XT4 in a heartbeat! Great price, great powertrain, excellent styling. I love everything about this vehicle.
I’m surprised the XT4 placed as high as it did.
You mean with that interior it still didnt hit last place???! Mary Frumpy Bara to the rescue.
Another crash and burn effort but since Cadillac is aiming for the bottom it’s pretty much a home run in their eyes.
Does it really surprise anyone? Premium price for way less than a premium suv. I debated about getting one when my Acadia lease was up but the value just wasn’t there. Maybe the 2.7T would give it a slight boost, if nothing else make it more entertaining.
I was also seriously considering getting one, but you’re right, they are priced way too high for what you get! Yes the base price may look attractive, but you are forced to choose a Sport or Premium Luxury because the base Luxury is so damn frumpy/ ugly, yet as you go up the scale, the prices become idiotic especially as you are forced to bundle options in packages, which has crap you don’t want. Anyways, I decided to stick to my ATS for a little longer until something nice comes along, and am glad I did with the impending CV19 depression….
There is no depression except in your mind…. that said your XT4 comments are dead on..
Lol, please provide us proof of the “V-shape recovery”, even the White House is admitting that it’s an economic calamity ongoing.
Red States are opening Blue States are deliberately crashing so they can hopefully get their state pensions and excessive debt covered by the Fed… IE: other tax payers… where’s your proof its not going to happen… right, didn’t think you had any…. pent up demand will drive it right up if you need something…
Nope not even close, why many companies are liquidating despite many red state re-opening?. Plus many Red states use much federal subsidizes (taxpayers) plus you think Red states want to pay pensions also?, the economy is trashed.
You’re just wrong. Ill/NY/California are in trouble due to insane debt and state pensions. Florida, Texas, Ga are not… Cuomo was in trouble as the Fed deduction for state taxes was limited (previously a subsidy from other tax payers as: if the states with high taxes and can deduct them from Fed taxes, and other states have lower taxes they don’t deduct as much, thus THEY are subsidizing the higher tax states). NY’ers are fleeting NY as are Ill and Cally due to taxes, regulations and high cost of living, not to mention corruption. Not so in Red States. While they may have some pensions the other 3 are poster children for big state govt that use taxpayer money to pay for the state, not to do what the taxpayers need done, IE: services the market won’t or cant cover.
The economy was going gang busters and then the Chinese Virus…(tell me your 401K wasn’t better 4 months ago than 4 years ago…) it needs to be opened up NOW as we understand the situation better. If you’re sick stay home but no one can be forced to stay home, close their business and incur financial ruin the state Govt doesn’t have that power. The Fed has allowed the states to make those decisions as if it didn’t you’d say President Trump was a Dictator and he might have been… but he’s not, he’s awesome.
The only thing was going gangbusters was the stock market, as seen the stock on fed credit card money isn’t the same as having a real economy,in which outsourcing, automation, excessive tax cuts had done damage.
BTW which jobs had disappeared over the past few months?, intangible jobs jobs in hotels, entertainment, travel, retail etc. I can care less about my 401k as it’s crumbs compared to what a pension and Social Security supposed to do plus it will probably be looted by Wall St. gangsters anyways. You mentioned Trump and one thing he did tell the truth on one thing that he conveniently don’t talk about anymore;
https://youtu.be/4xn9jLy_TB4
Clearly we disagree but I’m not going to try to convince you, you don’t seek that… Anyway on another GMA article the GM CMO said this” Wahl also said this week that she expects demand for personal car ownership to spike in the wake of the Chinese Virus pandemic as some consumers avoid ride-sharing apps like Uber and public transit”
Which is just what I said… and Quid Pro Sleepy Creepy Joe ain’t got no plans…he doesn’t even know where he is….
Yes vehicle sales will rebound.. at 30-50% off for the next 3-5 yrs. I guess Joe can get one too?
I’ve driven several of these and let’s just say I never feel bad when I return it.
The blame can’t be put on the XT4’s quality alone. Look at the number of entrants in that market. The crossover craze has gotten out of control. The luxury brands (particularly the Germans) have sliced and diced the market into any possible product offering they can come up with. We are past the point of saturation, to the point where the market is being overwhelmed with the number of offerings. Bob Lutz was in an interesting interview recently discussing the need for brands to trim back their portfolios and even consolidate brands.
Looking at Cadillac, I am fine with them pulling from the GM parts bin as they embark on their EV rollout. Use GM’s electric powertrains and platforms and keep those development costs low. XT4 and XT5 are dead as we know them – as GM has said they are transitioning to actual names. I don’t see CT4/5 getting another generation as we know them. I’d rather see Cadillac trim back their offerings, but up the quality of the vehicle and its interior. The interior quality and the functionality (i.e. cabin space) will be the key focus as EV vehicles become less differentiated. Cadillac’s future lineup should be a limited offering of long range electric vehicles, with autonomous capability, and exceptional interiors. Don’t chase the Germans into every segment. Here’s the portfolio:
Escalade EV
Three row electric crossover (replacement for XT6)
Lyric (two row midsize electric crossover)
Compact electric crossover (replacement for XT4)
Celestiq (flagship)
Compact/midsize electric sedan/fastback (CT5 replacement. Think Model 3, BMW i4 competitor.)
6 models that hit the heart of the vehicle market. Much smaller than the Germans, but what more do you need? Good design, quality, and technology will do the selling.
Let’s analyze David……….Yes, the blame can be put on Cadillac, and GM for these awful vehicles….the XT4, XT5, and, XT6. When you consider that they started with a clean sheet of paper , and had a big budget, to create vehicles that should be at the top of their game, in their respective segments, instead of coming in last in segment comparisons. It is truly sad.
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The electric vehicle is not the salvation for GM, or Cadillac, but rather, to offer more, not fewer offerings. Look at the competition from each of the competing segments….from BMW, MB, Audi, Lexus, and others, in most areas, Cadillac is not even there….No Coupes, Convertibles, large luxury sedans, no halo vehicle, and yes, no Phev’s….
If Cadillac is to remain competitive in the segments, or even exist as a luxury brand, then they must compete in all the segments that the competition does.
If electric vehicles are the wave of the future, then it has to be about more than SUV’s and pickups. Nothing lasts forever, that is a given. To ask loyal Cadillac customers , and attract new customers from the competition, there has to be choice.
Whats beyond the CT5 for the customer base. We know that GM/Cadillac have several electric vehicles coming soon, but all are either SUV, or pickup truck. I currently own two Cadillac CT6’s, a 2018, and 2020. Arguably, the best Cadillac vehicles built since the 1930’s . But where do I go form there. I do not buy foreign, or trucks.
Lets analyze this $200,000 Cadillac Celestique on an all electric platform. How many of these “hand built bespoke” vehicles does Cadillac plan to build each year? Does Cadillac have enough stand alone high end dealerships to market a RR, Bentley, type automobile? Where is the customer base? After all, if your going after MB S Class, RR, Bentley, and others in this price realm, they’re going to want more from their dealership than untrained mechanics, a plate of stale doughnuts, powdered creamer, and sit in a lounge next to someone who looks like they just crawled out of a cave. In short, second rate service.
Then there’s the car. electric isn’t everyone’s cup of tea. I’m 75, and told myself I would probably never own an electric vehicle. I love to travel by car and train. The latter deteriorating to the point that it is no longer a choice. When I worked for my parents, I got on airplanes several times a week. I never want to get on one again. Sooo, that leaves a large, luxury automobile, that hopefully can travel at least 500 miles a day without constant delays (recharging) as my choice. I assumed my next purchase would be the Escala, instead it will probably be the Escala/Celestique. What choices do I have? Again, Cadillacs lack of choices. I don’t want 4 cylinder tc engines. The difference between my Platinum 2018, and 2020 CT6 is the Blackwing engine. Both unique, and teriffic vehicles. But the Blackwing is gone for Cadillac, so sad. They develop it, then give it away. Really stupid..How does Cadillac hope to compete in a segment when they create world class technology…(Omega chassis, Blackwing engine, Super Cruise) then dump it, or give it away….
The CT4 is, in reality a 2 passenger car when it comes to adults, there is literally no legroom in the rear. The CT5 has some legroom, but who the hell would want to sit back there on a 500 mile trip. Cadillac needs larger, not smaller automobiles. Whether turocharged, supercharged, hatchback, sport, whatever, they need to be LUXURY vehicles, not CRAMPED vehicles.
It’s not about chasing anyone in different segments, its about being competitive, staying alive, maintaining your uniqueness in the segment. If you ask 100 people in the luxury segment ….”Would you rather have a Mercedes, BMW, Audi, or a Cadillac, 99 of them would probably pick the competition…….WHY?
What more do you need? You need ROOM to be comfortable. After all, this is a LUXURY vehicle, not a VW Beetle. Unless you a family of midgets.
Who the hell, unless your buying a C8, want a cramped, uncomfortable, no trunk space, luxury vehicle that you just paid $70,000+ for…..To me, the CT4, and CT5 are not luxury vehicles. Neither are the XT4, XT5, and XT6. They can be well made, but if they are full of plastic, have a second rate interior, and too damn cramped, like you said, are they overpriced.
The sad thing about SUV’s is that your trunk is IN your vehicle…noisy, squeaky, smelly, how is this luxury. Unless your SUV is a RR, or Bentley, its a truck, not a luxury vehicle….
Among your choices, in my opinion, only one, the Celestique, is a luxury vehicle……………..
Problem is why buy the “first ever CeletiKon” from a company that does’t know how to build Luxury Vehicles. We agree what is currently in the line up are not “real” luxury vehicles, especially when the competition is going to have new EV Luxury vehicles by then as well? The Audi eTron is gorgeous so the Cadillac Lysol better be exceptional.. But really why buy a GM vehicle when a Bentley is $200K… there is REAL pedigree and prestige there vs GM? I agree with everything you said, except GM is not showing anyone what it can do, NOW only what’s potentially in the future…. I have my doubts as every single launch in the last 10 years have been underwhelming save the C8.
Lol. Bentley hasn’t been around as long as Cadillac and certainty doesn’t have the same brand recognition as Cadillac, at least in the States. “Just bought a Cadillac, throws some D’s on it.” Kind of just a foolish comparison.
Yes it is foolish of GM to think they can build a car as luxurious as a Bentley… a very foolish comparison.
They build nothing that is compelling or special (C8 exception) and their sales and market share declines in the last 20 years compared to their costs spent on revitalization, are evidence. Bentley oozes luxury and one that can afford a Flying Spur is not going to buy a GM vehicle… why so you can have a crappy “jet black” plastic interior?
https://www.bentleymotors.com/en/models/new-flying-spur.html
The XT4 needs to have the option for a 6 cyl engine!
Just drop the 2.7L in it because otherwise it will get the garden variety every GM suv v6. The elephant in the room is when you open the door and realize there is nothing premium feeling or luxury looking inside for a new model vehicle.
Maybe so.. but not the parts bin 3.6. 3.0TT would be a nice offering.
I had the Cadillac XT4 for a while when they were fixing my XT5 — nice size and features but under powered..noisy too as the engine sounds were labored. This car needs more power for me to look to that when my lease is up.
Gayle have you ever drove a CT5 or CT6, would you consider a sedan for your next lease? I just think that if you’re looking for ride refinement and ample power that’s where you are going find it.
No thanks..like a bit more versatility and not a ‘sedan’ look. G
I see, would you consider a hatch/wagon with the same dimensions and roughly the same stance as the CT4? That would be my personal dream car. Or do you like sitting up high? I know some people feel safer sitting up higher like that.
How the hell are you going to make a hatch/wagon out of a car that has NO rear seat leg room now. Are you a midget?
Gayle go look at the new Mercedes GLB its terrific. Or the GLC is a more expensive but also a winner.
I had a Mercedes ML550 before this Caddy and it was a nice car in all respects but was a money pit..always a maintenance light going off, expensive even with a 3rd party vendor..that car was way too much running to the shop for service lights, spending for nonsense to ward of the impending threat of ‘larger repairs’. Forget it. Since owning the Caddy..no worries, no lights, no issues and no expense at this point.
Never heard that about a Mercedes, ever and I’ve had them since 1997 and never experienced anything close to that but had an ATS 3.6 that was recalled 7X.
There is always good and bad but the real issue is consistency. My C350 was a shop queen unlike you my ATS which only needed some screws replaced in the power steering module.
Again, hard to believe as the 3.5 normally aspirated 6 is an absolute gem, a gold standard V6 mill… not sure i believe you either…
It wasn’t engine related it was the one peace transmission/differential for the 4matic that Mercedes refused to cover.
Take a look at where Mercedes is on the JD Power reliability chart. My S 550 was a complete piece of junk. Leased new by our company for my use, it was a complete nightmare and left me stranded several times.
Definitely heard about S Class issues… as lease vehicle at best… had numerous E’ and SUV’s w/no issues, ever!
This is like banging your head on the wall. Cadillac’s are not Cadillac’s they’re shared platforms w/marginally better interiors and questionable styling at Mercedes prices. The XT4 belongs where it is. I looked at one last year and was astounded with the hard plastic door panel quality and the ugly black plastic on the exterior. If they body color painted that exterior it would improve the look, slightly.
One problem is GM is run by pathetic penny pincers who nickel & dime the customer. There is practically zero marketing, zero name recondition and the competition is VERY focused. GM “ought” to provide fantastic value but they don’t, they offer fwd platforms used on 90% of everything they make and call it a Cadillac and price it like a Mercedes. Its simply stupid…. Either Sr Mgt needs to be fired and a new CEO who comes in and lays out a strategy that is focused, very public and then executes or the company is gone in 10 years or less, IMO. Clearly the last 10 years have been a waste and GM remains rudderless…
One ideal is rebadge the Sierra into a Cadillac, boom!, instant sales success!!!…
I would have great respect for GM if they launched a new EV Pick Up as a Cadillac, however the launch cadence for anything they do needs to be Cadillac first then the other brands. Its always Cavalier then Cimarron and the effort is clearly rebadge the cheaper model. Whereas the original 75 Seville while a Nova it was so re-worked it was its own vehicle and remains a classic. This is GM of the past and I simply don’t think THIS team is up to the challenge especially with talk of a $200K EV Flagship sedan when they abandon the CT6 just as they get it 95% right. Any $200K GM vehicle is going to fail miserably….
It’s funny people keep bringing up the rebadged Cavalier but one of Caddy’s best vehicles started as a rebadged Yukon…
As for the $200k flagship they have the talent and hardware. Nobody wanted an XTS or any Florida retirement specials that bought Cadillac to lower status in the 1st place.
Hummer as an E/V is advertising that GM can’t even buy, kicking off the E/V program in high gear with a statement maker is what’s needed.
Could be a winner but its also trying to re-establish a tarnished brand. While many, me included think its a great move, again Hummer died a miserable death. GM has so much on its plate multiple successes I think are going to be hard to do, they’ve not proven successful at so many basics, there is no reason to think these new EV’s are going to be smash hits.
Remember Porsche and Audi already have EV’s on the market so they’ll be in Gen II when GM’s come out. GM’s are being designed now where as their re-design/re-fresh start probably next year, etc… so I see GM as being behind unless they are super “on it” and again, they’ve not proven they’re “on it” now… there is nothing in the GM line up save the C8 that is compelling. The Escalade is a heavy hitter but its really not “that” special. Its the nicest Suburban you can buy and should have been much more IMO.
The CT6 sits on an unshared omega platform. I view Cadillac more as a R&D brand now, that focuses on testing new configurations and features, eg Super Cruise. This might be an unpopular opinion, but I believe GM should be at most 3 brands, maybe really just 2. At this point, I believe the extinction of Buick is inevitable.
Buick has China so it is not going anywhere, Cadillac on the other hand has nothing so it’s EV or die.
I forgot about their success in China. That doesn’t mean GM North America has to carry the brand. There are plenty of brands only offered in certain markets. The only Buick I ever see on the road around me is the Encore. Its a brand that literally only has one successful nameplate. I have no data to back it up, but I see way more Cadillac’s in my neighborhood.
Around here it’s a even mix in my opinion for both Cadillac and Buick. I like the look of the smaller Buick’s but I would never buy one or anything with a 3 cylinder. Cadillac just keeps letting me down model after model, I like the Escalade but not exterior so I am either going to look at the Yukon Denali or just keep the BMW.
If you’re looking in that segment check out the Tahoe RST aswell. It’s a pretty sleek package imo.
The CT6 “was” the last true Cadillac, IMO. They should have kept it, refined it and given it an interior like the new Escalade, all white and gorgeous…. but no…. they kill it and waste the investment dollars for the platform and the Blackwing, hand built V8. Regardless of whether EV is the future its not here yet and GM has SOOOOOO much work to do to reestablish this brand continuing with the 6 should have been part of the strategy.
The XT6 is junk and failing, the XT5 is doing ok and this 4 is a joke, again, IMO. The CT4/5 are going to fail because GM is investing nothing in promoting them and they fit GM’s “ehh, almost there” model. They’re not as good as their “very well established” competition and they need to be better to get new buyers and increase share. No one would say they have anything that really sets Cadillac apart as special and desirable… for folks with luxury money, I think they are seeking something special for all their hard work… and don’t get me started on Customer Svc at a Mercedes dealer vs a Cadillac dealer… “A” to “Z” distance….
Depends on the location, I got rid of my Mercedes got a Cadillac and honestly my dealer experience at Cadillac has been just as satisfying if not better than at Mercedes.
Absolutely wonderful to hear!!
What Cadillac is doing now is reminiscent of what the Chrysler brand did in the 1970s. Chrysler was once a prestigious, premium car. But in order to cut costs, Chrysler badged-engineered a lot of the vehicle lineup, and moved the brand downmarket for more sales (anyone remember the Newport police cruisers of the 1970s)?
Cadillac has been rudderless for the past 10-12 years, and I do not see any improvement in the near future. Just as everyone was getting used to the “CT” and “XT” naming, now Cadillac will yet again rename their lineup leaving a mis-mash of different nameplates and yet more confusion for the customers.
Cadillac almost needs to take the approach Genesis did, provide value and undercut the competition on price. Get people interested.