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GM Authority

Cadillac Korea Sales Decrease 30 Percent In September 2019

Cadillac Korea sales decreased 30 percent to 132 units in September 2019.

Individual model sales performance was as follows:

In the first nine months of 2019, Cadillac Korea sales decreased 6 percent to 1,337 units.

Sales Results - September 2019 - South Korea - Cadillac

MODELSEP 2019 / SEP 2018SEPTEMBER 2019SEPTEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-90.91% 222-46.34%66 123
CT6-68.75% 3096-29.66%408 580
CTS-5.00% 1920+25.95%165 131
ESCALADE+120.00% 3315+43.26%255 178
XT5+33.33% 4836+8.58%443 408
CADILLAC TOTAL-30.16% 132189-5.85%1,337 1,420

The GM Authority Take

Cadillac Korea sales declined once again in September, representing the second consecutive month that sales fell over 30 percent. The September sales performance also represents the brand’s second-lowest monthly sales result thus far in 2019 in the South Korean market, following a 36 percent decline in August sales.

The negative Cadillac Korea sales performance in September is the result of a free-fall in the sales volume of the brand’s sedan range, which cumulatively accounted for a mere 51 deliveries compared to 138 units sold in September 2018. The biggest impact was caused by the Cadillac CT6, which sold three times fewer units in September 2019 compared to the same month last year, when it was the brand’s best-selling model in South Korea.

Meanwhile, sales of Cadillac’s two utilities currently offered in South Korea increased from 51 to 81 units. The largest increase was recorded by the Escalade, which doubled its sales volume after the arrival of the Sport Edition in the market. In addition, the XT5 showed a healthy 33 percent sales growth, remaining South Korea’s best-selling Cadillac model thus far in 2019.

About The Numbers

  • All percent change figures compared to Cadillac Korea sales in September 2018, except when noted
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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