Chevrolet Korea sales decreased 30 percent to 5,171 units in September 2019 compared to September 2018 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales increased 155.71 percent to 179 units
- Chevrolet Camaro sales decreased 47.37 percent to 10 units
- Chevrolet Damas sales increased 24.09 percent to 273 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Equinox sales decreased 20.54 percent to 147 units
- Chevrolet Impala sales decreased 18.18 percent to 63 units
- Chevrolet Labo sales increased 0.39 percent to 255 units
- The Labo is a line of small vans and pickups introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Malibu sales decreased 73.71 percent to 602 units
- Chevrolet Spark sales decreased 13.14 percent to 2,743 units
- Chevrolet Trax sales decreased 16.49 percent to 871 units
- The Chevrolet Aveo, Cruze, Orlando, Captiva and Volt were discontinued in South Korea
During the first nine months of 2019 calendar year, Chevrolet Korea sales decreased 19 percent to 53,934 units.
Sales Results - September 2019 - South Korea - Chevrolet
|MODEL||SEP 2019 / SEP 2018||SEPTEMBER 2019||SEPTEMBER 2018||YTD 2019 / YTD 2018||YTD 2019||YTD 2018|
The GM Authority Take
September marks the seventh month of 2019 that Chevrolet Korea sales decreased significantly, with the past five months marking consecutive sales decreases, all with double-digit drops. In addition, the 5,171 vehicles that Chevrolet sold during the last month in South Korea represent its second-worst result so far in 2019, behind the 5,053 units delivered in January. As a result, the amount of sales accumulated by the brand during the first nine months of the year was also down compared to the same period in 2018.
Six of the nine Chevrolet models marketed in South Korea saw a decline in sales volume in September, all with considerable double-digit drops. Only the Bolt EV, the Damas, and the Labo increased their sales on an annual basis. Although the electric subcompact shows a spectacular increase of 156 percent, the 179 units represent the lowest figure that Bolt EV has registered in South Korea during the last 12 months.
GM is currently launching the Chevrolet Colorado and Traverse in Korea in an effort to boost Chevrolet’s image in the country and, by association, sales volume. Additionally, the company is preparing the domestic launch of the all-new Chevrolet Trailblazer. The compact crossover will slot between Trax and Equinox, and its objective is to capitalize on the growing demand for utilities, both in South Korea and globally.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in September 2018 sales, except when noted
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
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