Over the past two decades, Honda’s luxury division, Acura, has become a rival to Cadillac in some segments of the luxury automobile market, so we’re now comparing sales of the foreign luxury marque to the domestic one. Both compete in a handful of segments, including the ever-growing all-electric vehicle space. Let’s see how they fare against one another by looking at raw Cadillac vs. Acura sales figures for the second quarter of 2024.
Total Cadillac sales in the U.S. market during Q2 2024 were down one percent to 38,455 units, while Acura sales fell 16 percent to 33,642 deliveries. In other words, Cadillac outsold Acura by roughly 5K units.
Sales Results - Q2 2024 - USA - Cadillac
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
| ESCALADE | +38.60% | 10,069 | 7,265 | +50.17% | 19,204 | 12,788 |
| ESCALADE ESV | -100.00% | 0 | 4,290 | -100.00% | 0 | 7,995 |
| LYRIQ | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| XT5 | -13.57% | 5,890 | 6,815 | -13.72% | 12,165 | 14,100 |
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| CADILLAC TOTAL | -1.09% | 38,455 | 38,877 | -1.72% | 73,906 | 75,198 |
The Escalade full-size SUV led Cadillac in sales moving 10,069 units, accounting for over a quarter of overall sales. We’ve noted elsewhere that this phenomenon is unique to Cadillac, as the marque’s flagship vehicle is also its most popular. This quarter, sales of the regular-length Escalade and extended-length Escalade ESV are reported on the same line item. For Acura, the MDX was the best-seller with 14,553 deliveries.
Sales Results - Q2 2024 - USA - Acura
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| INTEGRA | -18.79% | 7,153 | 8,808 | -17.42% | 13,638 | 16,514 |
| MDX | -13.07% | 14,553 | 16,741 | -19.62% | 25,694 | 31,964 |
| RDX | +12.98% | 10,017 | 8,866 | +28.45% | 20,134 | 15,675 |
| TLX | -72.56% | 1,581 | 5,762 | -55.59% | 4,211 | 9,482 |
| ZDX | * | 338 | * | * | 338 | 0 |
| ACURA TOTAL | -16.27% | 33,642 | 40,177 | -13.07% | 64,015 | 73,642 |
The only Cadillac model to finish the quarter in the green was the all-electric Lyriq, while the Acura RDX small crossover was the only one to post positive sales for the brand.
Overall sales winner: Cadillac
Cars
In the passenger car space, Cadillac was outsold by Acura by over 3K units in Q2 2024, even though both offer only two models each.
Sales Numbers - Cadillac Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
| TOTAL | -30.92% | 5,609 | 8,120 | -32.80% | 10,365 | 15,425 |
Cadillac car sales fell 31 percent to 5,609 deliveries. Between its two cars, the CT5 sedan sold over twice as many units as the smaller CT4 sedan, though sales of both were in the red.
Sales Numbers - Lexus Cars - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| INTEGRA | -18.79% | 7,153 | 8,808 | -17.42% | 13,638 | 16,514 |
| TLX | -72.56% | 1,581 | 5,762 | -55.59% | 4,211 | 9,482 |
| TOTAL | -40.05% | 8,734 | 14,570 | -31.34% | 17,849 | 25,996 |
Acura car sales were down even more at 40 percent. Its Integra outsold the TLX by a factor of four.
Cars sales winner: Acura
Utilities
Utilities, comprised of unibody crossovers and body-on-frame SUVs, have largely displaced traditional cars like sedans. Here, Cadillac outpaced Acura by 8K deliveries during Q2 2024, with GM’s luxury marque having the advantage by virtue of having a broader product portfolio.
Sales Numbers - Cadillac Utility Vehicles - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LYRIQ | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
| XT5 | -13.57% | 5,890 | 6,815 | -13.72% | 12,165 | 14,100 |
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| XT6 | -16.32% | 4,439 | 5,305 | -10.15% | 9,045 | 10,067 |
| ESCALADE | +38.60% | 10,069 | 7,265 | +50.17% | 19,204 | 12,788 |
| ESCALADE ESV | -100.00% | 0 | 4,290 | -100.00% | 0 | 7,995 |
| TOTAL | +6.79% | 32,846 | 30,757 | +6.30% | 63,541 | 59,773 |
Cadillac utility sales grew 24 percent to 32,846 units, with the Escalade leading in sales volume to 10,069 units, followed by the Lyriq with 7,294 sales.
Sales Numbers - Lexus Utility Vehicles - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| MDX | -13.07% | 14,553 | 16,741 | -19.62% | 25,694 | 31,964 |
| RDX | +12.98% | 10,017 | 8,866 | +28.45% | 20,134 | 15,675 |
| ZDX | * | 338 | * | * | 338 | 0 |
| TOTAL | -2.73% | 24,908 | 25,607 | -3.09% | 46,166 | 47,639 |
Acura utility sales dipped three percent to 24,908 deliveries. At 14,553 units, the MDX outsold the smaller RDX and electric ZDX.
Utilities sales winner: Cadillac
EVs
In the budding EV arena, Cadillac far outsold Acura during Q2 2024. Each luxury marque sells just one all-electric model, though Cadillac will soon launch a few more.
Absent here are plug-in hybrid electric vehicles (PHEV), representing a bridge between ICE and EV powertrains. Sales of those are not broken out, but are instead included in their respective sections above. While GM doesn’t currently sell any PHEVs, the automaker says that they will arrive in 2027.
The Cadillac Lyriq accounted for 7,294 units, putting forth its best quarterly performance yet.
Sales Numbers - Cadillac EVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LYRIQ | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
| TOTAL | +441.10% | 7,294 | 1,348 | +465.37% | 13,094 | 2,316 |
The Acura ZDX posted just 338 deliveries. Ironically, Acura’s first all-electric utility is built by GM at the GM Spring Hill plant and is underpinned by GM electric vehicle technology, including GM Ultium Drive motors and a GM Ultium battery pack, developed to compete against the Lyriq.
Sales Numbers - Lexus EVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| ZDX | * | 338 | * | * | 338 | 0 |
| TOTAL | * | 338 | * | * | 338 | 0 |
EV sales winner: Cadillac
The GM Authority Take
Overall, Cadillac outsold Acura by 4,813 units during the second quarter of 2024.
The only space that Acura sold more cars in than Cadillac was passenger cars, despite both marques offerings just two entires each. Something tells us that once the refreshed CT5 has reached dealers en masse, the volume game will turn in Cadillac’s favor.
About The Numbers
- All percent change figures and comparisons are year-over-year
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Every time I see a Lyriq in person I am impressed it’s a really good looking car.
It really is, and the interior is even better!
Imagine the sales if the lyriq had a beautiful plug in hybrid setup. Or a nice v6. Even a v8 blackwing version too.
You would hate it every time the ICE started. My Lyriq gets a lot of looks and comments.