GM is currently offering certain Cadillac Lyriq buyers a sizable $5,500 discount through a so-called Targeted Private Offer.
According to Cars Direct, the $5,500 cash allowance offer is available nationally when buying or leasing a Cadillac Lyriq between June 28th and August 31st. It’s not clear who is eligible to receive the discount. A Cadillac spokesperson would not elaborate on the offer when approached by the publication, only saying the deal is “a very limited offer [available] to a select group of customers.”
It’s possible this significant cash allowance offer is only being offered to certain customers affected by a delay or feature removal. This would make the most sense, as the 2023 model year Cadillac Lyriq is sold out and this offer is not being extended to the 2024 model year. This could therefore be a way for Cadillac to keep existing customers happy that may have been affected by some sort of delivery delay or change in their vehicle’s specification.
The 2023 Cadillac Lyriq Debut Edition carries a manufacturer’s suggested retail price of $59,990, however this model quickly sold out after GM opened the order books last year. The series production Luxury RWD trim starts at $62,900, while pricing for the 2023 Cadillac Lyriq Luxury AWD trim will start at $64,900. These price figures include the mandatory destination freight charge (DFC).
The Cadillac Lyriq incorporates GM Ultium battery and GM Ultium drive motor technology and taps the automaker’s dedicated BEV3 electric vehicle platform. Production of the luxury crossover began at the GM Spring Hill plant in Tennessee in late March. GM said previously that it expects to produce roughly 25,000 examples of the Lyriq this year, with production set to ramp up in 2023.
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Comments
I wouldn’t be pleased at this news if I had a Lyriq reservation. It tells me the normal price is inflated.
Or that (like the article says), they’ve had to sell people cars that are missing features they expected would be included.
When they took out features from the GMC Terrain, they took $50 off the vehicle. For gm to take $5500 off, something is going on.
Yes, Its batteries are under constraint…
I’ll Bet it has to do with the battery. It’s funny that Honda won’t get it the EV market till 2025 or latter. Is it that they know something? After all, look at the depth of their great products. 👍😆👀
I’m pretty sure that when Honda gets into the game it’s just going to be a rebranded lyriq.
Honda, like most of the Japanese automakers, dragged it’s feet on EVs in the US. As a result, It has to rely on GM to get its first models out. That’s why it’s coming into the market so late.
Also, if there was something wrong with GM’s batteries, why is Honda using them?
Yet the Japanese automakers have been cleaner for decades with their hybrid technology.
Silly EV cultist will be screwed over in the recession. Like the Crypto cultist.
Maybe supercruise. Could be they will not be able to do a retrofit to level 3.
GM is such a mess. Go back building cars and trucks. Not just assembling them. When will they realize this isn’t working. Why do they think they can develop new cars with higher technology when they can’t even build the old stuff that they been building for yrs.
They have to do things this way. They rely on sourcing from the non-union suppliers and only do assembly with their union shops.
It’s the only way they can remain anything close to competitive without moving out of the country entirely.
Even with temp employees in their shops, this still only works with high margin products anymore.
Social media influencers that fit a particular profile no doubt …
Why give a discount when there is a long waiting list of buyers? For a “targeted group”, would $5,000 get them to buy when they otherwise would not? I don’t get it. On the other hand I don’t understand why GM started production on March 21 and 3+ months later have yet to deliver a single car to a customer….
GM needs to be up-front about what’s going on. Silence just breeds rumors, and most of them are not complimentary to the brand….
One good reason to offer a discount is hinted at by the article…
(In general I hate all this Peek-A-Boo stuff and wish GMA and Cadillac themselves would just STATE where the $ 5,500 discount is applicable).
I will very much take a “Decontented” Lyriq…. Ordered mine when they said I should on May 19, ’22. But includes the following items I don’t want, and probably can’t use.
1). Forget the $USD 1,500 ‘Electrician Incentive’ (since I have 3 – ‘220’ receptacles already, or forget the 2 year totally free charging at EVGO stations – which are 200 miles distant in a direction I never travel anyway.
2). Forget the ‘110/220’ Charger cord.. I believe NISSAN with the EV6 doesn’t even include a 110 volt cord. But every other EV GM has made in the past 12 years has just included a 1400 watt charger cord – and that’s it…..But I don’t even need that either.
3). Forget the camera/mirror when a plain old manually flipable day/night thing (as I have in my 2022 BOLT EUV) works much more quickly on high-beams than the slow acting ‘automatic mirrors’.
4). Forget the ‘gesture latch’ on the hatch back.
5). Forget the silly light display that tells all the crooks I’m about to get into a pricey car.
6). Forget the expensive – and almost never to be used – 80 ampere charger under the hood. The ubiquitous 32 amp things GM has had in the Volts and Bolts (until 2022) are just fine.
7). Forget the optional at extra cost entry lighting which I understand is standard on the 2wd model I ordered but not the upcoming 4wd model.
I’m buying this car TOTALLY because it is a nice – at least somewhat comfortable – Station Wagon, with a 100 kwh or bigger battery so that I can go somewhere unimpeded. –
But the commenters here who have said they hate the advertising, and all the wokeness, and ‘underprivleged’ comments have a sympathetic ear here. I’ve been bypassed all my life (except for the time when I’ve been self employed) by the affirmative-action types.
No sympathy was ever shown to me or people like me.
This reminds me of 2018 when I was in the market for a new vehicle. Based on the positive reviews the Ram was receiving, I considered a Ram for the first time. The Ram website was advertising a discount for buyers with a credit score under 700. In that moment I decided to never buy a Dodge/Ram. I hope GM is not going this route. Sell a quality product at a competitive price and there is no need for gimmicks. Pandering to a specific demographic is never a long term sales strategy.
So what was your reason exactly? Didn’t want to be associated too closely with people that have less than perfect credit?
Maybe you should buy a Mercedes.
A Ram pickup, even in its most basic form is a substantial expense. Doing what they can to get people with financial troubles into a product they can’t really afford is not a sound long term investment strategy and it borders on predatory sales practices. I am fortunate that I have options when it comes to my spending and I won’t give money to a company with these practices.
Nate,
Actually if a company targets buyers that haven’t proven to be good managers of money, it could be harmful to those who are. Consider this: Ram targets folks with sub-700 credit scores and sells a ton of vehicles to that group. Being bad money managers, it’s likely that a lot of those sales end up being repossessed. If there are a lot of 18 month old Rams flooding the market, it tanks resale values for everybody. I too would be alarmed by this tactic and would likely shop elsewhere not because of snobbery but because the promotion could potentially hurt me financially.
Back in 2001, Mitsubishi, desperate for buyers, offered a no money down, no payments for a year deal. It appealed mostly to people with no money and poor credit. They “sold” a lot of cars with the offer but most “buyers” simply drove them for a year and never made the payments when they finally came due. Mitsubishi repossessed many of the cars and auctioned them off. Resale values for the brand were terrible after that and Mitsubishi later acknowledged the promotion had been ill-advised, had hurt the company, and would not be repeated.
I’m aware of the Mitsubishi story. I’ve never heard the same said of Ram, and I don’t think that’s the case at all.
Ram isn’t a financial institution. All dealerships will do whatever they can to move products.
It’s like you’re upset about something that doesn’t affect you, but are blaming a truck brand for some reason.
The reason this is happening is because the debut Lyriq delivery is now being pushed back to October, November. I was just notified by my dealer a few days ago.
If true then this is fantastic news. A quality product at a competitive price with an unmatched interior and top notch service is the path forward. My only concern is range. I get that I don’t drive 300 miles a day, but I live in Texas and make the drive from San Antonio to Austin, Houston, and Dallas frequently. I don’t want to have a second vehicle in the stable to accommodate these relatively short trips.