GM is currently offering certain Cadillac Lyriq buyers a sizable $5,500 discount through a so-called Targeted Private Offer.
According to Cars Direct, the $5,500 cash allowance offer is available nationally when buying or leasing a Cadillac Lyriq between June 28th and August 31st. It’s not clear who is eligible to receive the discount. A Cadillac spokesperson would not elaborate on the offer when approached by the publication, only saying the deal is “a very limited offer [available] to a select group of customers.”
It’s possible this significant cash allowance offer is only being offered to certain customers affected by a delay or feature removal. This would make the most sense, as the 2023 model year Cadillac Lyriq is sold out and this offer is not being extended to the 2024 model year. This could therefore be a way for Cadillac to keep existing customers happy that may have been affected by some sort of delivery delay or change in their vehicle’s specification.
The 2023 Cadillac Lyriq Debut Edition carries a manufacturer’s suggested retail price of $59,990, however this model quickly sold out after GM opened the order books last year. The series production Luxury RWD trim starts at $62,900, while pricing for the 2023 Cadillac Lyriq Luxury AWD trim will start at $64,900. These price figures include the mandatory destination freight charge (DFC).
The Cadillac Lyriq incorporates GM Ultium battery and GM Ultium drive motor technology and taps the automaker’s dedicated BEV3 electric vehicle platform. Production of the luxury crossover began at the GM Spring Hill plant in Tennessee in late March. GM said previously that it expects to produce roughly 25,000 examples of the Lyriq this year, with production set to ramp up in 2023.