GM Plans To Increase Cadillac Lyriq Production This Year, Citing Strong Demand
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General Motors will produce more examples of the 2023 Cadillac Lyriq this year than it had initially planned, company CEO Mary Barra said this week.
GM had initially planned to produce just 3,200 examples of the 2023 Cadillac Lyriq crossover this year, Barra told Reuters, but it has now decided to produce as many as 25,000 units due to strong demand. GM began accepting pre-orders for the Cadillac Lyriq Debut Edition last year and will soon open customer orders for regular, series production versions of the battery-electric crossover. While it’s not clear how many pre-orders it has received, the automaker has confirmed roughly 216,000 customers have registered interest in the vehicle through its website.
“The next Ultium-based EV to launch is the stunning Cadillac Lyriq SUV,” Barra wrote in an open letter to GM investors last month. “Customer interest in the Lyriq is now so strong that we will forgo a new round of reservations and begin taking customer orders soon after the Debut Edition launches in March.”
The 2023 Cadillac Lyriq will be produced at the GM Spring Hill Assembly plant in Tennessee, which GM invested nearly $2 billion in to support EV production. The renovations will transform Spring Hill into GM’s second of many EV manufacturing sites, joining the Factory Zero plant in Detroit and Hamtramck, Michigan, and Orion Assembly in Orion Township, Michigan. The plant, located just south of Nashville, employs 2,823 hourly workers and 429 salaried workers for a total of 3,252 personnel.
The 2023 Cadillac Lyriq will launch in the well-equipped Debut Edition trim with a 12-module, 100.4 kWh Ultium battery pack, which will send power to a single rear-mounted Ultium Drive electric motor producing a GM estimated 340 horsepower and 324 pound-feet of torque. This setup should provide a GM-estimated 300 miles of driving range on a full charge. Only two wheel types and two exterior colors – Satin Steel Metallic and Stellar Black Metallic – will be offered at launch. Additional exterior and interior colors and options are expected to be added to the Cadillac Lyriq once production of the Debut Edition is complete.
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Response should be well for this model. Many see these new models as a social or a status symbol. This is how Tesla moved the numbers they moved. It is kind of like people lining up over night for the latest smart phone.
The critical thing is that GM has a flawless start here. If they do encounter issues they jump on it fast and deal with it in the best way possible,
There is zero tolerance for error here. A bad rep could poison the entire EV line up if not done right.
Someone will not get it right and I pray it is not GM.
Same. EV Caddies have enormous amounts of on-paper advantages in ride smoothness and cabin quietness, and I really do think the styling on this thing sets a fantastic design language for them moving forward.
But maaaaaan. The GOTTA not catch on fire. They GOTTA not have the roof fly off. They GOTTA hit their range estimates consistently. Nobody is going to give GM the same wiggle room they give Tesla and the startups on this, so GM needs to knock this out of the park.
FWIW I believe that Spring Hill is consistently one of the best plants for quality.
My worry actually isn’t anything on GM’s side of things — you’re right, Spring Hill is a top-tier plant (and I assume that’s the reason they got the Lyriq).
My worry is on LG.
They all but admitted that the Bolt fires were a problem on LG’s side of battery manufacturing, not in GM’s designs. But the customer won’t make that distinction at all, so there’s a chance that LG screwing up Ultium manufacturing sinks the whole ship.
And I forgot to add — GM also has that contract with Honda/Accord to sell them Ultiums for their own CUV EVs. That contact bought GM a lot of good will, if the Ultium ends up having problems that’s going to make GM look even worse.
I would argue the Bolt fires actually helped GM. They came at a critical time for them given the Ultium plants that are being built.
Now they know what to look for as these cells are being manufactured. Even though the chance for failure appears low. Being able to inspect a cell while it’s being made for this defect gives them a leg up they might not otherwise have noticed.
I agree – no one now has to argue to install a goof-proof battery production control system – everyone now gets it. I read GM contracted with Honeywell for some quality control instrumentation, and I expect that’s just the start – those batteries will be fail-safe quality. Period. Thanks to the issues/lessons learned with Bolt batteries.
The Styling along trumps Tesla
I’d be shocked if there is anyone cross shopping them.
The market is large enough the cult folks can stay at Tesla and it won’t matter.
But quality issues at Tesla is having an effect where folks realize they are not perfect.m
Nate – I agree. I was lucky enough to get a Lyriq reservation and have ordered mine. I would not, for a minute, consider owning a Tesla.
It’s not because of the product, but rather the founder. Elon Musk has done many great things, but I do not approve of him as a person, nor his vicious horde of fans.
It’s audacious in a way a Cadillac always should be.
I just don’t see that at all. I wish it was audacious, but it looks pretty boring to me overall.
And it isn’t even out yet. How boring will it be in a couple years?
I still think there are going to be supply chain gotcha no one has foreseen. I see chip production limited by wafers as an example. Very few suppliers and one Sumco Corp is sold out until 2026. Rare earths, lithium, cobalt, ? are all going to see huge spikes in demand. Will supply be there? Maybe.
It’s probably one reason GM partnered with LG “Chem”. LG Chem has a large supply chain for the chemicals needed to produce cells. It also helps GM has been using LG Chem for over a decade.
The latest chemistry uses no cobalt, so the Ultrium cells will be safer. No spontaneous fires.
I can’t wait to see these on the road.
Cadillac is Finally on their way again to Tier One Luxury thanks to the Shift to BEV’s.
As I have been stating for years that will be their absolute last chance to do so. They better not mess this up.
But besides their Names the Lyriq looks like a HUGE winner for Cadillac.
Looks like a great car, they need to launch AWD ASAP, 2wd doesn’t cut it any more especially not in places where it snows.
Dub – I expect there will be plenty of sun-belt buyers – California, AZ, TX, etc. Snow-belt buyers will get their chance later.
This is GM, Here is a timeline of how things happen.
Concept is created. (lets copy Tesla)
HYPE
HYPE
How can we do it the cheapest way possible
Spend TONS of cash coming up with ways to cut costs.
HYPE
Identify cost savings (short cuts)
HYPE
Aggressively implement short cuts sparing no expense in there implantation
HYPE
Delay
Overprice The Hype leads to this
Execute roll out of product
HYPE
Deflect criticisms of short sighted mindless cost cutting
Send out press release state the customers dont care about these things
Dither
Denial
Denial
Denial
Implement program to fix short coming at great expense
HYPE
Claim market not yet read for this innovation
Exit the market
HYPE
The end
Brag about how cost efficient development was
When I can go 400 miles at 80 mph, with the air on, refuel in under 15 minutes and then go another 400 I might consider an EV. Right now, they are strictly an urban commuter.
Dear vette daddy, I totally disagree. I’ve gone on vacation in my over 4-year-old Bolt EV (238-mile range) with no problem charging up during breakfast and then again during lunch for a total travel in one day of about 600 miles which is 12 hours including bathroom stops and meal/charging stops. But I obey the law and go 70 mph (or 75mph based on the lawful limit). Absolutely no time is wasted waiting for the car to charge the way I do it. And I always pick hotels that have charging, so I can charge overnight and be ready to go in the morning. It’s really no problem and very relaxing. It requires only a slight change in habits and a well-planned out route. The Cadillac Lyriq will allow 750 miles a day trips at 80mph the way I do it, if you want to break the law. If you want to go further, you can add another charging stop for dinner and go another 250 miles for a total of 1000 miles in a day. Once you go electric, you’ll never want to go back.
That charging port design ought to be a peach when it snows. Try closing it after it’s packed with snow and/ or ice. LOL!
Ken Mc this is the most NEGATIVE aspect of the car….. GM continually takes things that work and arbitrarily breaks them…
Think 2011, 2012 VOLT. They had a solenoid operated latch on the door that had to be recalled on most of them AT LEAST once….SOME BRAIN DEAD marketing person no doubt thought that this was for Charging Security..
What dopes! The only time a Charging Cord could be stolen is when it was OPEN. When it is closed there is nothing to steal, hence no valid reason for a lock anyway..
The 2013-2019 Volts, and all future EVs INCLUDING the Cadillac ELR had a simple push latch – similar to a gas filler port – which is all ANY EV ever needs on its access door.
Last time I looked, there was occasionally some SLEET during the winter in Detroit. This HUGE door on the Lyriq must have a HUGE DRIVE mechanism to break free, since the area involved is so many square inches.
Since its a Caddy, you’d think they’d spend such otherwise useless expense on better seats.
Seems like GM Authority would use a more current picture. The charge port is not the whole rear front fender anymore. It’s just a small access port like most EVs.
I just saw a live stream directly from Cadillac yesterday. Their demo had the original large lowering panel to access the charging port. Exactly where did you see this other configuration?
The photo is a recent one…. The concept had an EVEN MORE RIDICULOUS motorized charging port door which was totally impractical where it sleets.
Looking forward to first-hand viewing of the Lyriq.
wait until their in service for awhile and start counting the problems, IT’S GM !!!
I am one of a lucky few who has ordered the Debut Edition. I think the car will be an incredible value because it is loaded (yea, I know no 4 wheel drive but I live in NC so not much snow) with all the nice features,
I believe the range of 300 miles will work for most people. The majority of folks don’t even drive 50 miles a day.
Every morning I get into my electric mini and it is fully charged. It is an urban car and has a real-world range of 125 miles. I drive it back and forth to work with no issues. The car is a blast to drive with nearly instant acceleration. I don’t miss standing in the cold pumping gas. I am happy my wife will be driving this Cadillac and not stopping in a convenience store in the middle of the night to get gas.
My wife and I will only electric cars in the future. I am not going back. However, electric vehicles may not be for everyone. I would not own an electric car where it is very cold or very rural. I grew up on a farm and the infrastructure is not there yet.
I