Buick Enclave sales increased in the United States and Canada, while decreasing in Mexico during the first quarter of 2021.
Buick Enclave Sales - Q1 2021 - United States
In the United States, Buick Enclave deliveries totaled 10,617 units in Q1 2021, an increase of about 21 percent compared to 8,752 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCLAVE | +21.31% | 10,617 | 8,752 |
Buick Enclave Sales - Q1 2021 - Canada
In Canada, Buick Enclave deliveries totaled 521 units in Q1 2021, an increase of about 6 percent compared to 490 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCLAVE | +6.33% | 521 | 490 |
Buick Enclave Sales - Q1 2021 - Mexico
In Mexico, Buick Enclave deliveries totaled 121 units in Q1 2021, a decrease of about 9 percent compared to 133 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| ENCLAVE | -9.02% | 121 | 133 |
Competitive Sales Comparison (USA)
Buick Enclave sales performance during the first quarter of 2021 places the large three-row crossover in second place out of seven rivals in its competitive set in terms of overall sales volume.
The segment was led by the Acura MDX in first, followed by the Enclave in second. Third place went to the Volvo XC90, which was 2,283 units behind the Enclave (see running Volvo XC90 sales). Fourth place went to the Audi Q7 (see running Audi Q7 sales), the Lincoln Aviator was in fifth, and the Enclave’s corporate cousin, the Cadillac XT6, was in sixth. The Infiniti QX60 took seventh (and last) place.
From a segment share standpoint, the MDX claimed 29 percent while the Enclave followed with 18 percent. The XC90 and Q7 followed with 14 percent and 13 percent, respectively. The Lincoln Aviator and Cadillac XT6 claimed 10 percent each and Infiniti QX60 accounted for 6 percent.
Sales Numbers - Premium Three-Row Crossovers - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| ACURA MDX | +90.00% | 16,988 | 8,941 | 29% | 18% |
| BUICK ENCLAVE | +21.31% | 10,617 | 8,752 | 18% | 18% |
| VOLVO XC90 | +36.91% | 8,334 | 6,087 | 14% | 12% |
| AUDI Q7 | +23.78% | 7,714 | 6,232 | 13% | 13% |
| LINCOLN AVIATOR | +7.41% | 6,086 | 5,666 | 10% | 11% |
| CADILLAC XT6 | +18.05% | 5,990 | 5,074 | 10% | 10% |
| INFINITI QX60 | -63.41% | 3,315 | 9,061 | 6% | 18% |
| TOTAL | +18.53% | 59,044 | 49,813 |
The premium/luxury three-row crossover segment expanded nearly 19 percent to 59,044 units in Q1 2021, meaning that Buick Enclave sales slightly outpaced the segment average.
For the sake of reference, we are providing sales figures for the Lexus RX below. The vehicle is now offered in both two- and three-row variants, the latter of which competes in the general space as the aforementioned three-row models. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to compare RXL sales to combined sales of the Cadillac XT5, Cadillac XT6 and Buick Enclave.
Sales Numbers - Lexus RX Family - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| RX | +34.03% | 27,941 | 20,847 |
| TOTAL | +34.03% | 27,941 | 20,847 |
The Lexus RX family accounted for 27,941 deliveries during the quarter, while the XT5, XT6 and Enclave saw a cumulative 25,380 sales.
Sales Numbers - GM Premium Crossovers - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| XT5 | -2.77% | 8,773 | 9,023 |
| XT6 | +18.05% | 5,990 | 5,074 |
| ENCLAVE | +21.31% | 10,617 | 8,752 |
| TOTAL | +11.08% | 25,380 | 22,849 |
The GM Authority Take
The increase in Buick Enclave sales in the first quarter of 2021 is welcomed news after the increase reported during the fourth quarter of 2020. These increases come after several quarters of in-the-red performance, including:
- 25 percent decrease in the third quarter of 2020
- 51 percent drop in the second quarter of 2020,
- 30 percent drop in the first quarter of 2020
- 30 percent decline in the fourth quarter of 2019
With an increase in sales volume, the Enclave has managed to retain a very strong position in a very competitive segment, and regain traction following industry-wide setbacks brought about by the COVID-19 pandemic.
We attribute the increase in Enclave sales during Q1 2021 to improved supply of the vehicle at the retail level. However, the Enclave also saw internal competition from a new GM product – the Cadillac XT6. Even so, both models still reported healthy sales volumes during the quarter. Adding the sales volume of the Enclave and XT6 equates to 16,607 units, which is good enough to take 28 percent segment share for a second-place position.
Sales Numbers - Premium Three-Row Crossovers - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| BUICK ENCLAVE | +21.31% | 10,617 | 8,752 | 64% | 63% |
| CADILLAC XT6 | +18.05% | 5,990 | 5,074 | 36% | 37% |
| TOTAL | +20.11% | 16,607 | 13,826 |
We believe that Buick Enclave sales will grow in the near- to medium-term future, as ample supply is furnished by strong demand for premium crossovers. In addition, the Enclave will soon become even more competitive thanks to the upcoming launch of the refreshed model.
The upcoming, refreshed 2022 Buick Enclave
Originally, GM planned to launch the Enclave refresh/mid-cycle enhancement for the 2021 model year, but the COVID-19 pandemic pushed the model back by one model year. The updated version will now launch as the 2022 Buick Enclave.
About The Numbers
- All percent change figures compared to Buick Enclave sales in Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
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Comments
Just did a 14 hour drive in my Enclave – I have never owned a more comfortable highway cruiser! It also handles reasonably well around town. Nice nice vehicle, I think I’ll keep it!
I’d love to own one. The driver position is cramped with that console the size of a chest freezer. Were it not for that I’d buy one tomorrow.
I just don’t understand why Buick ditched the 4 yr 50k miles warranty? Leave room for XT6? I mean, before there’s an advantage of Buick and Chevy because of the warranty. But now, why even bother to go for the Buick if it has the same term of warranty as the Chevy counterpart?
proof that Buick can be a bigger success in the U.S. market with the right product and……improved marketing. the refreshed 2022 will improve upon that, the new Envision and the upcoming Envision GX and the Encore GX. I’ve had 2 Enclaves, currently an Envision…..much better quality than the ATS Coupe I had. Plan to look at the Envision GX when it comes out.
Besides ditching 4/50 also fog lights, adaptive headlights, MPH on GPS & dash, glovebox locks, instant up on all windows, airfilter/ better AWD, power shade on 2nd moon roof, clock on dash. While other cmpanies are adding equpment,Buick is deleting & then bragging about new colors.