Chevrolet Camaro sales increased in the United States and South Korea, while decreasing in Mexico, Canada and Brazil during the fourth quarter of 2019.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CAMARO | +3.04% | 11,474 | 11,135 | -5.29% | 48,265 | 50,963 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CAMARO | -26.40% | 275 | 374 | -16.25% | 2,236 | 2,670 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CAMARO | -76.56% | 49 | 209 | -50.74% | 301 | 611 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CAMARO | -28.95% | 54 | 76 | -16.52% | 187 | 224 |
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CAMARO | -17.14% | 29 | 35 | +63.44% | 152 | 93 |
The 3 percent increase in Chevrolet Camaro sales during the fourth quarter of 2019 kept the sports car in third place in its segment by sales volume, behind the Ford Mustang in first place and Dodge Challenger in second. Ford Mustang sales were the only ones to post an uptick, while Dodge Challenger sales fell roughly 1 percent.
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | +20.40% | 17,124 | 14,223 | 37% | 32% | -4.42% | 72,489 | 75,842 |
| DODGE CHALLENGER | -0.73% | 14,298 | 14,403 | 31% | 32% | -8.57% | 60,997 | 66,716 |
| CHEVROLET CAMARO | +3.04% | 11,474 | 11,135 | 25% | 25% | -5.29% | 48,265 | 50,963 |
| MAZDA MX-5 MIATA | -7.21% | 1,402 | 1,511 | 3% | 3% | -13.58% | 7,753 | 8,971 |
| SUBARU BRZ | -60.40% | 358 | 904 | 1% | 2% | -39.12% | 2,334 | 3,834 |
| NISSAN 370Z | -30.41% | 531 | 763 | 1% | 2% | -31.26% | 2,384 | 3,468 |
| TOYOTA 86 | -4.55% | 881 | 923 | 2% | 2% | -18.04% | 3,398 | 4,146 |
| FIAT 124 SPIDER | -28.34% | 430 | 600 | 1% | 1% | -24.78% | 2,644 | 3,515 |
| TOTAL | +4.58% | 46,498 | 44,462 | -7.91% | 200,264 | 217,455 |
From a segment share standpoint, the Ford Mustang was at 37 percent, the Dodge Challenger was 31 percent, and the Camaro was at 25 percent. All other segment contenders saw segment shares in the single digits.
The mainstream, two-door sports car segment expanded 5 percent to 46,498 in Q4 2019.
2017 Chevrolet Camaro ZL1 Coupe interior
Though the fact that the Camaro was outsold by the Mustang and Challenger isn’t great news, the uptick in Camaro sales during the fourth quarter is welcome news to many owners, fans and enthusiasts of Chevy’s sports car. It’s also not great news that Chevrolet Camaro sales fell 5 percent to 48,265 units during the 2019 calendar year.
The Camaro has a rather uncertain future in the GM vehicle portfolio, while the sixth-gen Camaro Z28 was canceled in very early stages of development. It’s worth noting that automakers, particularly the New GM, tend to discontinue cars that aren’t selling well, aren’t turning a profit, or both. GM/Chevrolet has already axed several nameplates from its lineup for that very reason, including the Chevy Cruze, Impala, Volt, and the Buick LaCrosse.
The ongoing decline in Chevrolet Camaro sales seems to be the result of several factors, including higher prices of the sixth-generation model, which continues to push price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this via a revised trim level structure with a broader price spectrum. Notably, the refreshed Camaro is as much as $2,000 less expensive than the 2018 model, specifically when it comes to mid-level LT models. However, that didn’t seem to be enough, and Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level for the 2020 model year. The V8-powered LT1 model slots between the V6-powered 1LT/2LT/3LT but below the V-powered 1SS, and is more competitively priced than the base Challenger and Mustang models equipped with V8 engines.
The 2020 Chevrolet Camaro introduces the new LT1 trim level as an entry-level V8 model
In addition, some believe that various product-related issues are holding back Camaro sales, including reduced cabin visibility, a dashboard/instrument panel design that might not be attractive to some, sub-par interior material quality, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second update for 2020 Camaro SS models.
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002, when the model was in its fourth generation. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform. The Camaro is currently Chevrolet's most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS, though the majority of the architecture underpinning the Camaro are unique to it. The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro that deleted the Camaro 50th Anniversary Edition and the Krypton Green exterior color, while adding the ZL1 1LE Extreme Track Performance Package. There's also an expanded availability of the SS 1LE Track Performance Package, which is now available on the 2SS Coupe, as well as the addition of a washer fluid level sensor. A midcycle refresh arrives for the 2019 model year that introduces new, model-specific front and rear styling, a new trim level structure for LT models that adds a new 3LT trim, and a new 1LE track performance package for the 2.0L Turbo LTG engine. The 2019 Camaro also brings the new GM 10-speed automatic transmission for SS models, the Rear Camera Mirror, third-generation infotainment systems, and various other enhancements. The gen six Chevy Camaro is assembled for all markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.About Chevrolet Camaro
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View Comments
Well "it is the price stupid". GM had a decent rebate on the Camaro in the 4th quarter. Less than last year but it was something, 12% I believe. The result of the rebate was we finally had a uptick in sales for the first time in how long? Probably since the rebates were on '18 Camaro's. The car is priced too high. No doubt they perform better than anything in its class and if we are talking about the ZL1 and ZLE, they punch way beyond their weight class. Guess what though, it aint enough, cut the price and these things will move.
GM should have made the 6th generation Camaro a close copy of the 1970 one to recreate the buzz the 2010 model had. Retro styling was key, just as it was with the new VW Beetle and the PT Cruiser when they came out about 20 years ago. I remember Chrysler dealerships were able to sell the PT Cruiser above MSRP because demand was so high.
Camaro (as we know it) appears to be dead anyway. If it continues or is brought back again at some point, it will almost surely be as an all electric car.
The biggest complaints I hear from other enthusiasts revolve around the claustrophobic interior and bunker like windows on the side and you literally can't see out of the back. The 2019 front end was not well received but otherwise the styling was not really an issue for most buyers. The price on the SS versions however was a deal killer so it should be interesting to see how the less expensive LT1 car does. Also note that the lower trim level Camaro's are cheaper than the Mustang now.
This is exactly why I bought my first Mustang last year and had been a life long Chevy fan. Don't they understand we want a car we can see out of and feel safe?? Oh, and by the way, I love my Mustang!
Well giving Mustang owners $2500 in rebates and not offering anyone else that kind of offer didn't help either.
That is exactly right. Kick the rebates out for everyone. Camaro has been third in sales for a long time. I don't think that being picky in who buys your car is really very realistic at this point.
The price does matter, but it's the same problem with every car out there. But, if you're shopping for a 4-series or an A5, then the Camaro's price is a good deal. And, you don't have to deal with BMW pleather seats.
Another point that's been brought up in these threads is the absence of any cool advertising. What an easy subject to promote. A few on-board shots of a ZL1 1LE running around COTA with some cool music behind the sound of the engine. No real people.
Enough about the submarine interior.
The BRZ/86 numbers were interesting. Looks like sales are shifting to Toyota for that platform.
I’ve had my 2016 SS for over 4 years now. I don’t get all the interior complaints and poor visibility. I have no issues seeing out of the car. Not even the first time I drove it. I also still cart my 10 & 12 year old around in the back, no issue there either. It’s a wonderful r car to drive and has been really reliable.
That the thing - the majority of the "regular" (non-enthusiast) buyers in this segment do indeed have an issue with outward visibility. In addition, the materials on the sixth gen are ok, but are sub-par compared to the Challenger, while being on-par with the Mustang. The disadvantage to the Challenger in relation to materials are particularly noticeable.
Of course, the Camaro drives better than any of those models, but it appears that customers are prioritizing cabin material quality and outward visibility over best-in-class driving dynamics. The higher price is also an issue, as outlined previously.
Alex..Speak slowly and clearly. We Camaro owners are not fluent in IDIOT! Ford..Found on road dead, and Fix and repair daily! Dodge is overrated!
When was the last time anyone saw a TV commercial specifically advertising a Camaro? Other than the few readers of this site who are into performance cars, how is the general public supposed to know about the lower-cost LT1 package, or any of the multitude of performance options available, or about the rebates being offered? It wouldn't surprise me if the majority of the general public doesn't even know Camaros are still being built and sold.
With all the performance potential inherent in the many available options (and engines in GMs stable not yet available in a Camaro), the Camaro could blow it's competitors off the street/strip as well as in the performance marketplace.
I just don't get it; it's like GM WANTS Camaro sales to tank. Instead of whining about declining sales of a carline they never promote, they should just go ahead and put it out of it's misery.
Tom you make a great point. If I relied on GM advertising, I would not be aware of the LT1. It does feel like GM has cut the rope on Camaro, which is a shame.
I agree with Tom's take. My God, even Aston Martin is advertising their high performing sport models on TV. I'm sure some AD man would love to put together a 60 second spot showing just how exciting the Camaro line can be. I have a '17 RS 2LT V-6 w/8 Speed Auto and it's absolutely the highest performing car I've ever owned. It is a bit bunker like but I've learned how to adapt. My main gripe are the housings, on either side, that protrude into the lateral trunk space. From what I can discern they were not there in earlier models. If these were scaled back or eliminated GM could increase the Camaro's usable trunk space dramatically. Bottom line, advertise the Camaro and stop the advantage that Dodge and Ford have established by doing so.
Production cost of a TV ad could be minimal; put a passenger in an LT1 Camaro equipped with an in-car camera and a good driver, and take the passenger on a couple of laps around any road course in the world. Of course, they'd probably have to bleep out a couple dozen "OH S%$&"s from the sound track, but that would only make it better.
If GM REALLY wanted to make a point, they could use a ZL1-1LE instead of the LT1; they'd just need to tell the passenger to bring an extra pair of shorts along.