Chevrolet Camaro sales decreased significantly during the fourth quarter in every trackable market, including the United States, Canada, Mexico and South Korea.
Chevrolet Camaro Sales - Q4 2018 - United States
In the United States, Chevrolet Camaro deliveries totaled 11,135 units in Q4 2018, a decrease of about 22 percent compared to 14,213 units sold in Q4 2017.During the complete 2018 calendar year, Camaro sales decreased about 25 percent to 50,963 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -21.66% | 11,135 | 14,213 | -24.99% | 50,963 | 67,940 |
Chevrolet Camaro Sales - Q4 2018 - Canada
In Canada, Chevrolet Camaro deliveries totaled 374 units in Q4 2018, a decrease of about 13 percent compared to 430 units sold in Q4 2017.During the complete 2018 calendar year, Camaro sales decreased about 10 percent to 2,670 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -13.10% | 374 | 430 | -9.55% | 2,670 | 2,952 |
Chevrolet Camaro Sales - Q4 2018 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 209 units in Q4 2018, an increase of about 9 percent compared to 192 units sold in Q4 2017.During the complete 2018 calendar year, Camaro sales decreased about 43 percent to 611 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | +8.85% | 209 | 192 | -43.43% | 611 | 1,080 |
Chevrolet Camaro Sales - Q4 2018 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 76 units in Q4 2018, a decrease of about 6 percent compared to 81 units sold in Q4 2017.During the complete 2018 calendar year, Camaro sales decreased about 56 percent to 224 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -6.17% | 76 | 81 | -56.34% | 224 | 513 |
Competitive Sales Comparison
The Camaro’s 21.66 percent Q4 sales drop in the United States kept it in third and last place in its direct competitive set in terms of overall monthly sales volume – behind the Dodge Challenger and Ford Mustang.
By comparison, Ford Mustang sales decreased 27.69 percent to 14,223 units, placing it in second place by sales volume, while Dodge Challenger sales shot up 17.47 percent to 14,403 units, placing it in first place in terms of overall sales volume during the quarter. The circumstance was flipped for the year, as Mustang was the best-seller in its segment, while the Challenger was second-best. Both outsold the Camaro for the 2018 calendar year.
Sales Numbers - Mainstream Two-Door Sports Cars - Q4 2018 - USA
| MODEL | Q4 18 / Q4 17 | Q4 18 | Q4 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| CHALLENGER | +17.47% | 14,403 | 12,261 | +3.38% | 66,716 | 64,537 |
| MUSTANG | -27.69% | 14,223 | 19,670 | -7.36% | 75,842 | 81,866 |
| CAMARO | -21.66% | 11,135 | 14,213 | -24.99% | 50,963 | 67,940 |
| MX-5 MIATA | -4.19% | 1,511 | 1,577 | -20.57% | 8,971 | 11,294 |
| 370Z | -26.21% | 763 | 1,034 | -24.84% | 3,468 | 4,614 |
| BRZ | +9.71% | 904 | 824 | -7.19% | 3,834 | 4,131 |
| 86 | -31.07% | 923 | 1,339 | -39.44% | 4,146 | 6,846 |
| 124 SPIDER | -25.28% | 600 | 803 | -21.51% | 3,515 | 4,478 |
| TC | -87.50% | 1 | 8 | -99.01% | 2 | 203 |
| TOTAL | -14.05% | 44,463 | 51,729 | -11.57% | 217,457 | 245,909 |
The mainstream, two-door sports car segment contracted 13.7 percent in Q4 2018 and 10.7 percent for the full 2018 calendar year.
The GM Authority Take
The ongoing decrease in Camaro sales performance was a direct result of higher prices of the sixth-generation, pre-facelift model. The scenario appears to have pushed price-conscious buyers to more affordable offerings from Ford and Dodge.
However, the 2019 Camaro refresh aimed to address this, delivering a revised trim level structure with a broader price spectrum. In fact, the refreshed Camaro is as much as $2,000 less expensive than the 2018 model, specifically when it comes to mid-level LT models. But the market doesn’t seem to have reacted positively to the changes in pricing and trim level structure.
It’s also possible that various product-related issues could be holding back Camaro sales, including reduced cabin visibility, a dashboard design that some might not find particularly attractive, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet did address the little differentiation bit with revised front and rear fascias on the 2019 model.
About The Numbers
- All percent change figures compared to Camaro Q4 2017 sales, except as noted
- In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002, when the model was in its fourth generation. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform. The Camaro is currently Chevrolet's most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS, though the majority of the architecture underpinning the Camaro are unique to it. The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro that deleted the Camaro 50th Anniversary Edition and the Krypton Green exterior color, while adding the ZL1 1LE Extreme Track Performance Package. There's also an expanded availability of the SS 1LE Track Performance Package, which is now available on the 2SS Coupe, as well as the addition of a washer fluid level sensor. A midcycle refresh arrives for the 2019 model year that introduces new, model-specific front and rear styling, a new trim level structure for LT models that adds a new 3LT trim, and a new 1LE track performance package for the 2.0L Turbo LTG engine. The 2019 Camaro also brings the new GM 10-speed automatic transmission for SS models, the Rear Camera Mirror, third-generation infotainment systems, and various other enhancements. The gen six Chevy Camaro is assembled for all markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.
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Comments
I would rather GM had an all new design on the 6th gen camaro. They’ve taken a beautiful 5th gen design and “updated and improved” it now its just botched. Its like a bad nose job, and every time you go in to fix it and open up those scares it gets worse and worse.
GM is no stranger to automation. They spent billions of dollars automating plants in the 80’s and found out it was a massive mistake. They could have bought Toyota outright and shut them down for the money they spent to automate these plants. Later to find out quality was terrible and it was a nightmare. I see cruise automation being the same turnout. We’ll throw billions upon billions into something while other products suffer and die. We are seeing it right now. Cruise is the new Saturn in town and itll suck all the other products dry of money. Just wait and see
Sorry that was for the Cruise Automation story
The orange car above explains this fall.
The sales gap between the Camaro and Mustang has had far more to do with the higher price of an SS and the Mustang having double the incentives for quite some time.
What happened to Mustang sales in the last quarter? they saw a near 5,500 unit sales drop which was by far the biggest last quarter?.
The big reason is the market is going prefer SUV/Truck. Second reason is Challenger. No surprise to see Mustang has that sales declining.
Same can be said for Mustang. Chevy and Ford should do like Dodge and make sedans out of the ponycars and concentrate on just that for sedans instead of trying to get buyers into just CUVs and trucks only.
Also Camaro should be offered in “Nomad” wagon and a pick-up to expand the buyer base since the Cruze is DOA.
Now why would anyone think that poor visibility — an issue since day 1 — would affect sales? Hmmmm…….
Sometimes you have to wonder if GM does any focus groups — or if they do, listen to the feedback.
Surprise, surprise.
Not.
Too ugly. Too soft looking. Too expensive.
CRITICAL
While I applaud Chevy for drawing inspiration from the Gen 1 Camaro, the current gen manages to be both pinched (vertically) and bloated (horizontally). Overall, not a good look IMO. Considering the asking prices, I think I’d rather seek out a well-cared for or restored Gen 1 car for the same money.
Who would want to buy a vehicle that meets the criteria to be axed?
obviously some people are buying them
aren’t they
The median age for buying a Miata is 60. Probably about the same for all pony cars started in the Baby Boomer era for their fathers. Fathers are all dead. Baby boomers are in 70’s and dying. No future buyers for old desires? People are still buying the old hotrods as investments at auctions. In some cases for less money than a new car.
The winner, Challenger has shown pony car buyers doesn’t much care performance and old. They much care price and style.
In fairness, the Challenger has great street performance, slightly more power across the board (485hp and 700+) looks just as good and arguably sounds better. On top of that, it has something resembling a back seat.
Clearly, on the track is where the Camaro distinguishes itself, but few pony car owners go there.
the front end looks like a smiling goof, please change it , make it look aggressive like the last one and sales will rise, i will keep my 2010 thanks,,….!!!!! or make them all look like the new Zl-1 front end
You obviously haven’t been following the latest news
GM “HAS” in fact addressed the front end of the camaro refresh
A new front fascia was revealed at SEMA
The current Camaro is being outsold by the Mustang and the Challenger based upon design, cost, standard and optional safety features , price and very limited visibility from the drivers’ seat. Although the mechanicals of the Camaro, in my opinion, are slightly better, the average buyer is more interested in being able to see out of the windows and the ease of operating the car as a daily driver. As an example, 3 of my neighbors have recently purchased Challengers.
When my wife and I bought our Camaro, we also looked at the Mustang and the Challenger. She liked the Challenger much much more than the Camaro. Her reasons were essentially that it was more crossover-like. It had a much larger cabin. It had much more space in the back seat. It had more visibility. It had a more upright seating position. And it has AWD.
She drove all of them and said that yes, it was true that the Camaro handled the best of the three by far and was obviously the best sports car, but to her mind the “practicality” of the Challenger made it better.
We are in a time period where crossovers rule. And the Challenger is the most crossover-like of the pony cars. But I didn’t want a crossover. I wanted a sports car. So I bought a Camaro.
My wife also liked the styling of the Challenger more. That’s honestly hard to dispute.
As for features. At the price point I looked at (1LT), it seemed to me that the Camaro had many more standard features than the comparable Mustang. I didn’t price out the Challenger.
The Camaro used to be manufactured only in Canada . Buyer groups would make pilgrimages up to tour the factory . The bloom is off the Rose now , made in USA and it appears that the lack of visibility and useless rear seat means that the General Public and diehard fan base is shifting to the pony cars . . Great job Challenger and what can you say about Mustang , even selling well in Europe .
FCA has done a great job maximizing their dated platform with excellent synergy between engineering and marketing. First they rolled out the 707 hp Hellcat, then followed with the even more extreme Demon. They also tweaked the look of the more pedestrian versions, so at quick glance it’s tough to tell a hellcat from a V6? The Hellcat and Demon have elevated the “street cred” of the Challenger to a point far above the Camaro in most cases. Even though it’s a dated design, it still works and at this point is a more appealing choice than Camaro.
You should throw a turbo or two on your LFX then head on over to
https://www.roadandtrack.com/car-culture/a25754283/2019-bmw-m2-competition-vs-2019-chevrolet-camaro-ss-1le/
For a not so pedestrian evaluation of the Camaro.
Some of us want to turn as well as burn. You need chassis engineering for that not legacy fenders.
Just goes to show you, even when GM puts out a superior product, some still complain, learn to use you mirrors people!
If you can’t make it turn, you better make it burn!
put the ZL-1 engine in the base car and it will sell like hot cakes.
You don’t even know the meaning of the word ‘base’.
He’s probably just joking around.
With some people on GMA, you can never tell.
The zl1 is a $20,000 engine, not a good option for a base model.
GM should take full advantage of this and have the Camaro take the Corvettes place as the top sports car and keep continuing to push the boundaries it has been doing and watch Ford and Dodge always play catch up. Don’t worry about sales. It will sell as the Corvette sells. The new C8 will be the new exotic from GM and take on it’s main rivals from Porsche, Ferrari and Lamborghini. The Camaro does not need to rival the mustang or challenger anymore as it is on another level performance wise and should take on the M4’s, AMGs, and other sports cars in that level.
The R/T 1LE/M2 test proves the Camaro kicks azz in performance for less money. I don’t get the obsession about rear-seats and visibility as if the 2010-15 were limos. The next step would be a true RHD international model and (I guess) more interior space for the 22′-23 redo.
It always seems odd to continue to hear all these negative comments regarding the visibility issues in the Chevy Camaro.
I question how many of these comments are actually coming from “ACTUAL OWNERS” of the Camaro or just those who feels its an issue. I for one have owned several and own a 2018 at this time. Yes I too would appreciate the wider view looking out but it goes with the territory and in buying a sports/muscle car there are pros and cons and those looking for better visibility that can be offered in a ton of other GM vehicles if desired. You can be certain that if GM raised the roofline / widened the windows and the slope at the front and back was less then what we have the Camaro clan would go insane and we would be talking about WHY did GM ruin the low rider look of the Camaro. Guaranteed.
GM has out all the sensors and bells and whistles in these vehicles to help compensate for the condensed view.
SUVs and pickup trucks may be a better mix for those preferring a wider view from the inside looking out.
GM offers many and the Camaro/Corvette style is not for everyone.
As the owner of a Corvette C6, I can say that as far as visibility is concerned the Corvette is a clear winner compared to the Camaro, however, when compared to the Corvette C7, both the C7 and the Camaro lack visibility.
I think it’s interesting that you admit the Camaro has visibility issues. It does. It also has a cheap, hard plastic interior and a brutally ugly exterior. I drove all three of these cars 2 years ago and I bought the Mustang GT. Can the Hellcat do 0-60 a few tenths of seconds faster than the Mustang GT? Yes. And the Camaro can turn lap times a second faster. But I bought the Mustang because it was clearly the best car overall for everyday driving. And it still pushes me back in my seat when I rev it up. Two years later, my Mustang is a blast to drive. And it has only been in the shop for oil changes. Some Challengers spend several days in the shop every year.
You should be a design consultant then
The S550’s interior is far cheaper than the 6th gen Camaro. It’s not even close.
Your comment makes me wonder if you’ve spent any time in a Mustang lately. To me, there is no comparison, but we all have different tastes.
I have a 2019. The Mustang and Challenger definitely have better visibility from my experience test driving. The Mustang especially. But it was definitely not so bad that I didn’t buy the car. It was a point in favor of the Mustang. There were more points in favor of the Camaro for me. But I bet a lot of people are pushed to Mustang by “liveablity”: visibility, rear seat size, trunk size.
I’m not sure that we can extrapolate about the effects of the 2019 refresh and pricing yet. Here in Ottawa, no dealership is carrying a 2019 yet. They won’t order them until winter is over. So they are still clearing out the 2018s. Also, those 2019s that were ordered the very second they were available didn’t arrive until December. Q4 2018 probably is mostly about MY2018, not MY2019.
The 2019 Mustangs on the other hand were already on lots in early summer.
The Camaro may just be a victim of its own success. May be why it hasn’t change much in 10 years. The customer for a pony car would want something new every few years and if I were a Camaro owner, why would I want to buy the same vehicle all over again.
If that is true
How do you account for the challenger success
It hasn’t changed
I had lots of base chevys with the highest HP engines starting with a 1955 150 with the 180 HP power pak engine.
That just shows how out of step you are with the times. The complete ZL1 package starts at $70K. Cars at the price point aren’t meant to sell like ‘hot cakes’, especially not with 650hp.
And the Challenger just keeps going and going! Pretty good for a 10 year old platform that has just been gradually updated. As others in the thread have stated it is the car that still channels the original muscle car spirit and is the most usable as a day to day car, even an AWD version in the V6.
I think the problem is simply the new front and rear ends of the 2019 Camaro do not look good and most people don’t like them. The front face looks botched up and looks like a family car. And what’s up with the new horizontal crease on the lower back bumper- it looks terrible- like someone ran into to the back of it and pushed it in. Performance isn’t much better than the previous year Camaros and with these looks, current Camaro owners aren’t looking to upgrade anytime soon. For new car buyers, the new 2019 Challenger Scat Pack is a great buy and looks awesome. Whoever these designers are (probably outsourced from overseas) should be assigned to new non-designer jobs (trying to be nice). Unfortunately these same designers are probably designing the other new GM cars and trucks, and I personally am not a fan of their new looks either.
I’ve seen a 2019 up close on the street yesterday and it’s clear to me that one-too many refreshes off of a 2010 design platform isn’t helping this car at all, this “Play It Safe” approach is awfully disappointing and the Front LED Light Signature design didn’t even have to extend towards the center of the grille either….. Man Oh Man!!!!!
The new grill and tail end looks horrible. That’s the main reason I didn’t get one last year. Also I want back seat space, hence the reason the mustang and charger has become the go to car now.
Why did they put a truck front end on the Camaro? Challenger is the only decent looking car left.