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GMC Canyon Sales Decrease 12 Percent To 7,437 Units In Q3 2019

GMC Canyon sales decreased in the United States and in Canada during the third quarter of 2019.

  • The Canyon is sold exclusively in the U.S. and Canada, and not in Mexico. Instead, GM only sells its platform mate, the Chevrolet Colorado, in Mexico.

GMC Canyon Sales - Q3 2019 - United States

In the United States, GMC Canyon deliveries totaled 7,437 units in Q3 2019, a decrease of about 12 percent compared to 8,425 units sold in Q3 2018.

In the first nine months of the year, Canyon sales increased about 4 percent to 26,300 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
CANYON -11.73% 7,437 8,425 +4.06% 26,300 25,273

GMC Canyon Sales - Q3 2019 - Canada

In Canada, GMC Canyon deliveries totaled 1,497 units in Q3 2019, a decrease of about 28 percent compared to 2,073 units sold in Q3 2018.

In the first nine months of the year, Canyon sales decreased about 25 percent to 3,902 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
CANYON -27.79% 1,497 2,073 -24.79% 3,902 5,188

Competitive Sales Comparison

Third quarter 2019 GMC Canyon sales performance puts the midsize pickup truck in last place in its segment by cumulative sales volume, behind the Toyota Tacoma in first, the Canyon’s corporate cousin – the Chevrolet Colorado in second (see running Chevrolet Colorado sales), the new Ford Ranger in third, the all-new Jeep Gladiator in fourth, and the Nissan Frontier in fifth. As such, the newest entrants into the segment – the Ford Ranger and Jeep Gladiator – have outmuscled the Canyon from a sales standpoint.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA TACOMA -2.79% 65,756 67,643 40% 52% +2.02% 187,622 183,909
CHEVROLET COLORADO -9.46% 31,657 34,963 19% 27% -7.65% 96,820 104,838
FORD RANGER * 26,211 * 16% 0% * 56,512 0
JEEP GLADIATOR * 16,132 * 10% 0% * 23,384 0
NISSAN FRONTIER -14.04% 15,364 17,873 9% 14% -8.20% 54,686 59,574
GMC CANYON -11.73% 7,437 8,425 5% 7% +4.06% 26,300 25,273
TOTAL +26.11% 162,557 128,904 +19.20% 445,324 373,594

The GMC Canyon saw its share of the midsize pickup truck segment shrink from 7 to 5 percent during the third quarter. In comparison, the Toyota Tacoma enjoyed 40 percent of the segment share, the Chevy Colorado (see Chevrolet Colorado sales) took 19 percent, the Ford Ranger had 16 percent, the Jeep Gladiator had 10 percent, and the Nissan Frontier saw a 9 percent share.

The mid-size mainstream pickup truck segment expanded over 26 percent to 162,557 units during the third quarter of 2019.


Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +7.19% 8,378 7,816 +3.64% 23,633 22,804

The GM Authority Take

The decrease in GMC Canyon sales in Q3 was pretty much expected, as new entrants from Ford and Jeep have arrived to take up a sizable chunk of the segment, outpacing the Canyon in the process.

When combining Canyon and Colorado sales, GM’s midsize pickup offerings represent 39,094 deliveries for 24 percent market share. That’s considerably less than the Toyota Tacoma but about 50 percent higher than Ford, though Ranger deliveries continue to grow each quarter. As such, it will be interesting to see how GMC Canyon sales fare moving forward, especially as the Ford Ranger and Jeep Gladiator continue to establish their presence in the segment and complete their respective launches.

About The Numbers

  • All percent change figures compared to GMC Canyon sales for Q3 2018, except as noted
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
GM Q3 2019 sales numbers:

2017 GMC Canyon All Terrain X 01

About GMC Canyon

The GMC Canyon is a mid-size pickup truck marketed by GM's GMC brand. It is currently GMC's smallest pickup truck, slotting under the full-size GMC Sierra. The current model was introduced in 2015 and represents the second generation of the Canyon nameplate. It rides on the GMT-31XX platform shared with the Chevy Colorado, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer. As of September 2018, the GMC Canyon is offered only in the United States and Canada; it is not offered in the two other markets in which GMC does business - Mexico and the Middle East.

2019 GMC Canyon SLT exterior 003

The 2018 GMC Canyon represents the fourth model year of the second-generation Canyon. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. As opposed to its Chevy-badged brother, the Chevy Colorado, the Canyon does not offer an off-road-specific model like the Colorado ZR2. However, the Canyon does offer a luxury-focused Canyon Denali model. Some of the biggest criticisms of the second-gen Canyon include a lack of various desired features wanted by many present and potential customers, including a moonroof, a sliding rear window, and an extreme offroad model.

2017 GMC Canyon Denali 02

The 2019 GMC Canyon represents the fifth model year of the second-generation Canyon. The vehicle sees new exterior colors and a new set of bright silver 17-inch wheels on the SLE model. Additionally, the 2019 Canyon gets new set of infotainment systems that represent the third generation of GMC infotainment systems, a second in-cabin microphone for the front passenger, a high-definition Rear Vision Camera on some models, UltraSonic Rear Park Assist, a heated steering wheel on SLT and All Terrain models, and 6-way power driver seat on some models. There's also a rearrangement of USB ports in the front and back.

A midcycle refresh for the 2020 model year is expected to bring revised front and rear styling along with interior and powertrain updates. There's also the expected introduction of the Canyon AT4 to replace the Canyon All Terrain. The GMC Canyon is built at the GM Wentzville factory in Missouri operated by GM USA.

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