Chevrolet Korea sales decreased 51 percent to 2,317 units in May 2024 compared to May 2023 results.
Individual model sales performance was as follows:
- Chevrolet Blazer EV sales totaled 0 units
- Chevrolet Bolt EUV sales decreased 98.86 percent to 1 units
- Chevrolet Bolt EV sales decreased 100 percent to 0 units
- Chevrolet Colorado sales decreased 100 percent to 0 units
- Chevrolet Equinox sales decreased 100 percent to 0 units
- Chevrolet Tahoe sales decreased 60.61 percent to 13 units
- Chevrolet Trailblazer sales decreased 61.1 percent to 368 units
- Chevrolet Traverse sales increased 4.44 percent to 94 units
- Chevrolet Trax sales decreased 45.79 percent to 1,841 units
During the first five months of the 2024 calendar year, Chevrolet Korea sales decreased 16 percent to 11,426 units.
Sales Results - May 2024 - South Korea - Chevrolet
| MODEL | MAY 2024 / MAY 2023 | MAY 2024 | MAY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BLAZER EV | * | 0 | * | * | 0 | * |
| BOLT EUV | -98.86% | 1 | 88 | -98.91% | 6 | 550 |
| BOLT EV | -100.00% | 0 | 13 | -94.05% | 5 | 84 |
| COLORADO | -100.00% | 0 | 127 | -89.77% | 71 | 694 |
| EQUINOX | -100.00% | 0 | 15 | -95.37% | 13 | 281 |
| TAHOE | -60.61% | 13 | 33 | -60.87% | 45 | 115 |
| TRAILBLAZER | -61.10% | 368 | 946 | -39.41% | 2,071 | 3,418 |
| TRAVERSE | +4.44% | 94 | 90 | -6.52% | 459 | 491 |
| TRAX | -45.79% | 1,841 | 3,396 | +35.37% | 8,756 | 6,468 |
| CHEVROLET TOTAL | -50.79% | 2,317 | 4,708 | -15.98% | 11,426 | 13,599 |
The GM Authority Take
The significant drop in Chevrolet Korea sales during the month of May further deepens the brand’s negative performance in the Asian country, where its market share continues to decline dramatically after several previous months of improvement. As such, Chevrolet’s poor sales performance in the fifth month of the year represents the second consecutive monthly decline in the South Korean market.
Nearly all of Chevrolet Korea’s models suffered steep sales declines in May, with sales rates in the high double- and triple-digit percentage range. Once again, the brand’s overall poor performance was led by a drastic drop in sales of the locally-made new Chevy Trax, which was down more than 1,500 units year-over-year. Still, it’s worth mentioning that the Trax improved its performance from the previous month and remains Chevy’s most popular model in South Korea.
In contrast, the Chevy Trailblazer continued to deepen its poor performance and failed to improve its month-over-month volume, as did most models in the imported vehicle lineup, with large overall losses. Only the Chevy Traverse managed to slightly increase its registrations in the month, selling four more units than the same month of the previous calendar year.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in May 2023, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q2 2024 sales reports:
- GM Q2 2024 sales U.S.A.
- GM Canada sales Q2 2024
- GM Mexico sales Q2 2024
- GM China sales Q2 2024
- GM Brazil sales Q2 2024
- GM Argentina sales Q2 2024
- GM Chile sales Q2 2024
- GM Colombia sales Q2 2024
- Chevrolet Colombia April 2024 sales
- Chevrolet Colombia May 2024 sales
- Chevrolet Colombia June 2024 sales
- GM South Korea sales Q2 2024
- GM South Korea April 2024 sales
- Chevrolet South Korea April 2024 sales
- Cadillac South Korea April 2024 sales
- GM South Korea May 2024 sales
- Chevrolet South Korea May 2024 sales (this page)
- GMC South Korea May 2024 sales
- Cadillac South Korea May 2024 sales
- GM South Korea June 2024 sales
- Chevrolet South Korea June 2024 sales
- Cadillac South Korea June 2024 sales
- GM South Korea April 2024 sales
Comments
Why? The article beats around the bush. Recession in S Korea? If we get one in the US, sales of even the foursome made there will tank; low prices won’t make a big diff. The TB and Encore GX have pathetic discounts and try to get anything off a Trax, which makes all but the base trim questionable value. We’ll see once the initial wave of “oh, it’s new” buyers get their fill.
I will always buy chevy no matter what