GM says in its Q3 2023 presentation that the 2024 Chevy Trax has been a success for the automaker’s small SUV strategy, with 56 percent of buyers “coming from non-GM brands.”
Along with generating high levels of conquest sales, the 2024 Chevy Trax has also strongly restored the nameplate’s momentum, with sales climbing almost 500 percent year-over-year in Q3.
The presentation noted the Trax is helping The General with its strategy of “seizing profitable growth opportunity in affordable small SUVs.” The company says it has achieved somewhere in the neighborhood of 46 percent market share in the small utility segment, with the Chevy Trax, Buick Envista, and Chevy Trailblazer as key models in its expansion in the sector.
Earlier, Q2 2023 results indicated about half of 2024 Chevy Trax buyers in the U.S. for the quarter were new to GM vehicles, with the compact crossover as their first purchase of a GM brand. Conquest sales were even higher in South Korea, with roughly 67 percent of new Trax owners being newcomers to the automaker’s products.
Approximately 130,000 units of the new Chevy Trax sold globally between its March 2023 mass production launch and the end of August. Sales were highest in the U.S. and South Korea, with even more of the small, affordable crossover utility vehicles (CUVs) expected to sell as production ramps up further.
As a reminder, the 2024 Chevy Trax is motivated by the turbocharged 1.2L I3 LIH gasoline engine developing 137 horsepower and 162 pound-feet of torque. The engine is paired with the GM six-speed automatic transmission, while only a front-wheel drivetrain is available for the overhauled model.
The GM VSS-F vehicle set provides the bones under the 2024 Trax body panels. Production officially kicked off in February 2023 at the GM Changwon plant in South Korea, with pricing for the entry-level 1LS trim starting at $21,495, including the destination freight charge.
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Comments
This is great for GM, but I just hope that production can keep up with demand; otherwise, dealers will start to markup beyond MSRP.
That’s good news.
…..but Mary wants to build EV’s that no one wants, go figure!
Chevy built in 2018 how many bison Colorado extended cabs with Duramax engines?
Chevy built in 2018 how many bison Colorado extended cabs with Duramax engines? Have yet to get answer?
The 2024 Trax is a total win for GM‼️
I think it’s an under powered, SMALL, suv that isn’t worth the metal it’s made of.
I would like to know the age distribution of 2024 Trax buyers. It seems to me that many are young people of course as this is an entry level car and they end up paying an inflated price because of Bidenomics(high interest rates).
Mick1: Interest rates are set by the Fed, not the current president. And there are many factors for the inflation we have had. For example, one factor affecting prices was the change from going from the Stay-at-Home demand to Revenge Travel. Then this was exacerbated by the shortage of workers due to a couple of factors. One is demographics, the other is the Great Resignation of 2020. Just look at the shortage of pilots. Or just staying at a motel for several days, housekeeping doesn’t come in every day unless you request the service. More can be said, but that’s all the time I have.
All I can say is FJB, and 65% of the of the country say dat also.
I’d buy one, except GM no longer offers Trax AWD, forcing customers to move up to more expensive Trailblazer for AWD.
This is the second time an article like this was put on here, and yet zero mention of which brands the Trax is pulling from. Wouldn’t that be kind of important? After all, it’s in the title of the article.
Are they coming from Ford, Toyota, Honda, Nissan, Subaru? Give us the meat and potatoes please.
If GM would add some more hp (e.g., optional bigger engine), this would be a slam dunk purchase for anyone looking for an inexpensive small SUV…
Why? The Trax uses that little 1.2L 3 cylinder turbocharged engine and it has plenty of power for those vehicles.
The Trax and (Trailblazer base engine option) is light and plenty quick.
For sure it sounds a bit like a Chevy Sprint on steroids, but it is no slouch. The Trailblazer does have the 1.3L option with 155 hp.
Bought trax for years with AWD, no longer an option, am no longer interested.
For most people unless you live in an area of frequent big snow storms a set of highly rated snow tires will get you through 8 inches of snow and you will not even notice you do not have AWD plus your stopping time on snow and ice will be greatly improved.
budlar: Exactly. I get such a kick out of people coming on here and saying how they won’t buy this or that because of no AWD.
I grew up in a very snowy part of the mid-west and we made do with rear drive for years. My dad was the first farmer in the tri-state area with an actual 4×4 farm truck (yes, when trucks were for farmers and contractors). When front drive first came out, it was amazing how much better they were at getting through the snow. And now that’s just not good enough. In the end, it’s like you said about the traction and another large part has to do with driving skill. So I attribute the “need” for AWD as an admittance to lack of skill or listening to those who claim that the AWD is superior for handling. lol. The majority of drivers can’t handle the basic vehicles they drive now.
My winter beater was a rusty 73 Camaro 4spd. w/snow tires and sand bags in the trunk.
I lived up a little hill and only a few times I had to get out the snow blower at 2am to make it that last 200 feet.
4wd P/Us were a rare find, I once found a Ford w/a knocking engine and bad trans. so I put in what I found cheap an AMC 401 w/ Jeep TH400 and when I sold it I was ghetto rich.
You now find more 4wd P/Us at dealers in the AZ valley than you did back in the day in snow country.
The sad part is GM and Mary are alienating their existing customers to the point that ‘customers for life’ are becoming obsolete.
This is impressive! If these vehicles can prove to be dependable, safe, reliable and hold a decent resale value, I can see a brighter future for GM. Nice job GM (employees, staff and management)!
I bought a chevy Trax so so 😊 happy great car for the money
I wouldn’t waste my money on a Trax. Turbo Engine blew at 125,000 miles and the rear differential went out. CV joint – piece of crap. Don’t buy a Trax.
The correct price needs to be as low as $17,995 newspaper ad price for the Trax LS long-term, and many more production is needed in order to restore back our normal society.
It’s great to see the success of this new EV by GM!