The all-new 2024 Chevy Trax, the first model year of the Bow Tie’s second-generation subcompact crossover, appears to be a successful brand ambassador, with about 50 percent of recent purchasers of the model being first-time GM vehicle owners.
The 2024 Chevy Trax is selling strongly in the U.S. and enjoying similar success in South Korea, where it dominates its segment and is attracting an even higher proportion of new-to-GM buyers.
GM CEO Mary Barra said that GM delivered more than 20,000 units of the 2024 Chevy Trax during the second quarter, of which half or around 10,000 vehicles went to customers who are newcomers to GM ownership.
The 2024 Chevy Trax performed at an even higher level in the South Korean market. Its extreme popularity in that country has given it 50 percent segment share among compact crossover sales there, while two-thirds of South Korean Trax buyers during Q2 2023 are first-time GM customers.
Stateside, the Chevy Trax became the fastest-turning Chevrolet model in May and again in June. With the popular new second-generation Trax added to the mix GM delivered nearly 8,000 units during the month of May. This compares favorably to the 6,465 units sold through the entire three months of Q1 2023, when only the first-gen Trax was available.
As of early June, dealerships had 937 Trax units in inventory with an additional 7,500 crossovers in transit. Deliveries of the 2024 Chevy Trax and earlier Trax model years climbed even higher in June, reaching 10,000 vehicles according to information supplied to GM Authority by knowledgeable sources.
Chevy Trax sales in Q2 2023 jumped 114 percent year-over-year relative to the year-ago quarter. At the start of July, dealership lots held a total of 1,300 Trax crossovers, while GM had 13,000 more 2024 Chevy Trax units in shipment, suggesting even more robust sales for Q3 2023. The Q2 2023 average transaction price (ATP) of a new Chevy Trax registered at $24,487.
The 2024 Chevy Trax is an all-new configuration of the nameplate, larger than the first generation by 10 inches of length, two inches of width, and a wheelbase six inches longer than its predecessor’s.
Under the hood, it cradles the turbocharged 1.2L I3 LIH gasoline engine developing 137 horsepower and 162 pound-feet of torque. Output reaches the front wheels through the GM six-speed automatic transmission.
The 2024 Chevy Trax relies on the GM VSS-F vehicle set for structure. Pricing for the entry-level 1LS trim starts at $21,495, which includes the destination freight charge. The online configurator is currently live.