General Motors has just announced that it has started mass production of the all-new 2024 Chevy Trax in South Korea, almost three months after Chevrolet’s new crossover entered the pre-production phase in the Asian country.
The automaker held a regular production start ceremony for the 2024 Chevy Trax on February 24th at the GM Changwon plant in South Korea, the new manufacturing center for the reimagined second-generation Trax. The ceremony was attended by more than 200 GM Korea employees and executives, led by local leadership who oversaw the process and toured the renovated Korean plant.
“We are very pleased to have successfully mass-produced the global-market Trax crossover, thanks to outstanding team work despite difficult circumstances such as the pandemic over past few years,” said President and CEO of GM Korea, Roberto Rempel. “Based on our customer-first values, we will focus on producing zero-defect vehicles that exceed the expectations of our global customers,” he added.
In particular, GM Korea states that the first units of the all-new 2024 Chevy Trax produced within the Changwon complex will be destined for the global market, specifically the North American variant. The 2024 Trax for the United States, Canada and Mexico leaves the South Korean plant after a rigorous preparation process that ensures the highest possible level of productivity and quality.
In addition to starting mass production of the 2024 Chevy Trax for export markets, the company’s local subsidiary is also preparing to launch Chevrolet’s entry-level crossover in the South Korean market during first quarter of the year – as recently announced. The specific units for that country will begin manufacturing at the end of next month.
The all-new 2024 Chevy Trax is a highly strategic model born from the convergence of GM’s global development capabilities such as design, engineering and production technology. As such, it represents a key piece in ensuring the sustainability of GM’s South Korean operations and increasing the company’s competitiveness in the entry-level crossover segment. The 2024 Trax will arrive in U.S. dealerships this spring.