In the midst of a leadership transition of its Korean operations with the arrival of the new president and CEO, General Motors is celebrating the global success of the all-new 2024 Chevy Trax manufactured in South Korea.
The new head of GM Korea visited the Changwon plant to celebrate the successful launch of the all-new 2024 Chevy Trax, which has quickly become the most strategic vehicle the automaker builds in South Korea due to its high level of acceptance among customers from North America and the Asian country’s home market. The executive praised the hard work and commitment of the employees, determinant factors in the commercial success of the new Trax.
“The new Chevrolet Trax is one of GM’s most significant and strategic vehicles targeting the domestic and global markets,” said President and CEO of GM Korea, Hector Villarreal. “I am grateful to our team for its hard work leading to the successful launch and popularity of the model. It has responded to the tremendous demand through quality control and production without a hitch to secure the competitiveness of the Changwon plant and GM’s operations across Korea,” he added.
The remarkable global success of the all-new 2024 Chevy Trax built at the Changwon plant is the result of GM Korea’s great engineering talent and skilled workforce, which was in charge of the design and development of the redesigned Trax that introduced a new entry-level crossover model based on Chevrolet‘s rich American heritage. In addition, the 2024 Trax is the product of large-scale investments in the fully renovated Changwon complex.
Since the model’s start of mass production in March 2023, total sales of the new 2024 Chevy Trax amounted to around 130,000 units through the end of August, driven by high demand for the vehicle in the U.S. and South Korean markets – its first and second largest by volume, respectively. Said volume is expected to increase as production levels continue to rise.
In fact, the all-new 2024 Chevy Trax was the most exported vehicle amongst South Korean-made cars for two consecutive months, and the best-selling crossover in that country since its local launch through August. This represents an unprecedented feat for Chevrolet in the South Korean market largely dominated by the much more established domestic brands.