In the midst of a leadership transition of its Korean operations with the arrival of the new president and CEO, General Motors is celebrating the global success of the all-new 2024 Chevy Trax manufactured in South Korea.
The new head of GM Korea visited the Changwon plant to celebrate the successful launch of the all-new 2024 Chevy Trax, which has quickly become the most strategic vehicle the automaker builds in South Korea due to its high level of acceptance among customers from North America and the Asian country’s home market. The executive praised the hard work and commitment of the employees, determinant factors in the commercial success of the new Trax.
“The new Chevrolet Trax is one of GM’s most significant and strategic vehicles targeting the domestic and global markets,” said President and CEO of GM Korea, Hector Villarreal. “I am grateful to our team for its hard work leading to the successful launch and popularity of the model. It has responded to the tremendous demand through quality control and production without a hitch to secure the competitiveness of the Changwon plant and GM’s operations across Korea,” he added.
The remarkable global success of the all-new 2024 Chevy Trax built at the Changwon plant is the result of GM Korea’s great engineering talent and skilled workforce, which was in charge of the design and development of the redesigned Trax that introduced a new entry-level crossover model based on Chevrolet‘s rich American heritage. In addition, the 2024 Trax is the product of large-scale investments in the fully renovated Changwon complex.
Since the model’s start of mass production in March 2023, total sales of the new 2024 Chevy Trax amounted to around 130,000 units through the end of August, driven by high demand for the vehicle in the U.S. and South Korean markets – its first and second largest by volume, respectively. Said volume is expected to increase as production levels continue to rise.
In fact, the all-new 2024 Chevy Trax was the most exported vehicle amongst South Korean-made cars for two consecutive months, and the best-selling crossover in that country since its local launch through August. This represents an unprecedented feat for Chevrolet in the South Korean market largely dominated by the much more established domestic brands.
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Comments
Let’s just hope that this vehicle doesn’t continue the tradition of semi-reliable small cars from GM. The previous Trax and Encore were marginal in terms of reliability and the Encore GX isn’t off to a stellar start.
Interest is high so is the price of vehicles, cheap is in, get a 100k warranty on this one and sell before it expires.
Saw my first Cacti 2RS on local dealer’s “in transit” inventory page, drove in just to see if it was there. Sure enough it was, and looking sharp as heck. Of course… it is already sold. The color looks great on the car. I think an Activ in that color would look terrific in my garage. Now, if they can just catch up with demand and keep it going, they’ll be back to “old GM” levels of competence. My other current favorite vehicle is the Ford Maverick… greedy dealers and Ford’s ineptitude at manufacturing are souring my enthusiasm on that one though.
UAW, take note.
Sadly there are thousands of them at the Port in California and no one is in a hurry to ship them
By the time they begin to ship people would and will find something else
Start releasing the inventories of people can actually take a choice and purchase one
And Cali dealers are discounting them $4K. Problem could be the rail strike. In any event, importing a hot seller from Asia isn’t the best of ideas.
Looking at Chevrolet dealer inventories, most is “in transit”. In June there was a 70,000 vehicle backlog (across all brands) due to lack of railroad transport cars. More railroad cars being built, but the lead time on completion is several years out. Don’t know how people can “find something else.” Neighbor waiting on a Honda CRV that is “in transit” – same thing and dealer inventory is about as close to 0 as you can get.
Why can I not find a trap with a power lift gate
Because you have to get a Buick Envista to get that feature.
The Korean version of trax2024 has a trunk power liftgate.
It has a 2nd row center console air vent, ventilated seats, auto hold brake, etc.
There is nothing successful about GM importing another foreign made vehicle to America.
Build them in America mary Barra.
Shut up lol
That’s great! Just wish the one I put money down at the beginning of May would get here already! 😕
I was the first in Pinellas county to purchase one. I have over 8000 miles on it. MPG is better than estimated. I am totally satisfied but as others comment, I wish they were built in the USA!
This is because it was designed and developed by GM Korea.