A few weeks ago, GM announced its plans to manufacture the Chevy Joy in Colombia, and today, following the success of this popular subcompact car in several South American countries, the automaker officially launched the 2022 Chevy Joy in Ecuador, where it will become Chevrolet‘s most affordable model and will seek to become a leader in its segment.
The 2022 Chevy Joy makes its official debut in Ecuador and represents GM’s most strategic launch in recent years to consolidate its leading position in the local market. The automaker is confident that the Joy will quickly become one of the best-selling vehicles in the country thanks to its attractive price and compelling value.
“If something characterizes the new Chevrolet Joy, it is its spacious cabin and its stylish design, combined with its efficient engine to provide robust performance,” said Chevrolet Marketing Manager in Ecuador, Oswaldo León, in a statement. “It is a model that has been tested in several markets, and today it has become one of the best-selling models in the Ecuadorian market,” he added.
It’s the first time GM has offered the Chevy Joy in Ecuador since the nameplate’s official introduction in late 2019 in Brazil as a rebadged first-generation Chevy Onix. The subcompact car comes in hatchback and sedan body styles in a special trim level called the Black Edition, featuring a blacked-out finish made up of black logos and decorative details.
Under the hood, both 2022 Chevy Joy versions include the 1.4L naturally aspirated engine that develops 97 horsepower and 93 pound-feet of torque, matched to a five-speed manual as the only transmission choice. The safety feature list is very basic, consisting of two front airbags, anti-lock brakes, electronic brake force distribution, and hill start assist.
The 2022 Chevy Joy is now available for sale at the Bow Tie brand’s official dealership network in Ecuador, with a standard technology package that includes a seven-inch infotainment touchscreen with Android Auto and Apple CarPlay integration. It also includes a seven-year, 93,206-mile (150,000-kilometer) warranty. Initially, the Joy arrives in Ecuador imported from Brazil, but starting next year, it will be manufactured at the GM Colmotores plant, located in Bogotá, Colombia.
These are the suggested prices for the 2022 Chevy Joy in Ecuador:
- Chevy Joy Black Edition hatchback: $16,499 USD (the country’s official currency)
- Chevy Joy Black Edition sedan: $18,499 USD
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Comments
I like those, especially that red hatch. Simple and nice looking. And just look at that simple and somewhat elegant dash with no screen jutting out like a taped on I-pad.
GM really needs to offer these in the USA to replace the Spark, but with a couple safety improvements.
Too small and plain, I’d vote for the Monza with Mexican/Can production to be the base Chevy sedan in the US. You’d get a 160hp t3 for starters and maybe a 200hp 1.4 for a light performance model that’s already in the Verano GS (both cars and engines are in China).
Guestt: I’d agree with that too. Just bring something here! But don’t count out a vehicle that you think is too small. There is a market for them and with gas prices now (especially with gas prices now), the smaller and more efficient the better. But yes, bring something here.
I agree that GM and Chevy should sell this in the U.S. to take away sales from Kia and Toyota which hold the small car market for decades. Colombia is part of America so it is also an American made car.
The Onix would be the better car than this. But unfortunately both cars are not built to NA safety standards.
This would be a worthy replacement for the Spark. Lard it up with more airbags and stability control, and shoehorn the JATCO CVT into it. Heck, build it for the US market, in Latin America, on the same line. With gas prices shooting to the moon, and interest rates soon to follow, GM may come to rue the day they decided they could concede the entire city car market to the Thailand-built Mitsubishi Mirage.
Do a very streamlined model line up. No factory options, just some dealer installed add-ons. Price it cheap and (this is key) force the dealers to sell it on-line. Zoomers and younger Millenials need wheels, and will be GM’s future customers. They don’t yet have tons of disposable income, but they do all their shopping on-line. If it were possible to buy this car, to include F&I, in 10 minutes from inside the my Chevrolet app, it would sell to that demographic on that basis alone.
That sounds reasonable, but the reality for the US is large SUV’s, Crossovers and Trucks and let’s not forget those “lovely” Mark-Ups, a Ford F-150 Base Model can be ran up for as much as $84k and the Hummer EV up to 250k we all know that the Automakers tell dealerships not to Rip-Off customers on paper, but they’re profiting off of those Mark-Ups as well, so suspiciously enough, it doesn’t seem like the American Market is in no hurry to introduce a $16k Bargain Buster back to Potential customers, though it makes total sense at this point based on where most people are with the Inflation right now.
Raymond: I just can’t agree with you on that. Large trucks and SUV’s (mid and larger) were selling like mad and the gas prices were low. The gas prices have not been high enough for long enough to make people feel the pain yet. They are still bi***ing about the cost a they stand at the pumps and watch the $$ click over the $100 mark, but they still buy and drive them. They still drive like crazed lunatics with them. But if the gas prices stay high and/or go higher and these same drivers begin to truly realize that they are paying an second car payment by fueling these things up, they will start to turn away.
Everything in this business is cyclical. Things will turn and GM (and Ford) are really stupid for abandoning the sedan and small car markets.
FWIW, I see a bunch of new Malibu next to the trucks when I drove past a Chevy dealer recently, I did mention they should have one sedan under Malibu for entry level while the trucks bring home the prize.
For all those that say sell it here may want to read the new where Hyundai has announced the end of the Sonata.
With the move to EV and the high sales of CUV models they after 37 years will retire the Sonata.
We will soon see the remaining sedans continue to slowly disappear.
There is such a demand for CUV models anymore that get good mpg and actually can carry good amounts of people and cargo over small cars that carry little. Add to it the AWD options most CUV models have that is more important to buyers than anything,
Look I have a Malibu but I have to admit it may haul a ladder but I can not carry anything very tall as it will never fit the trunk opening.
C8.R: As usual, I agree with you in terms of understanding that sedans are going away and people are buying the boxes like mad. I can’t agree with you about MPG’s. It’s just (still) not there with the SUV’s and mid-sized CUV’s. It’s only the smallest of CUV’s that will get close to the sedan/small car MPG’s. Example: I had a 2018 Encore with the smaller (HP) 1.4L turbo. On the highway I could get around 34/35 MPG if driven nice. The 2021 Malibu I have now with the 1.5L turbo with more HP will get me 39/40 if I drive really nice. On top of that, the Malibu is bigger with more HP and more comfort overall. The only thing the Encore had going was sitting up higher by about 2″.
So yes, the shift is and has been towards SUV/CUV’s, but that will change as there is just no way to attain the same efficiency with a box as you can with a sedan. And that includes EV’s as well.
Dan similar size cars and CUV models are getting similar mpg. The CUV models are based on FWD platforms with the same engines.
My 08 Malibu gets 18 mpg around town. My 21 Acadia gets 22 mpg. Both are 3.6 v6 models.
Now if you want to compare a Bu to a Tahoe then yes the car does better but they are not comparable in size.
Note these are real mpg numbers not the EPA.
All of my vehicles match or better the mpg numbers. My turbo HHR actually killed the EPA cafe with 25-26 around town and 32 highway.
But one other factor is this. The Bu is less efficient in cargo and people in most cases.
Even my crew Canyon is sitting at 21 mpg average over the last 17,000 miles. That is better than most of my recent sedans.
Yes you may find some small cars doing better but often these are not the cars that are selling hence the killing of these cars.
Even if there is just a couple mpg difference people will accept it for utility.
Understand, but my numbers are real and actual numbers as well. I am a real stickler about MPG and I check in manually most of the time and watch the computers too. Anyhow, I can’t speak for a V6 Malibu, but my 4 cyl 1.5 Turbo gets better than the smaller car, smaller engine with less HP Encore that I had a couple years back. I’ve also sold new GMC (and Buick and Cadillac) at one store for just over 12 years. I had tons of complaints about poor MPG from people driving Acadia’s and Enclaves. They are not known for their stellar MPG, so if you are getting that much then you best keep that car forever.
Another example is where I work now in the fleet department with a Mazda/Volvo store. People come in and buy the CX5 all the time because of the fuel economy ratings. Yet they often come back quite disappointed with the numbers that are much lower than rated. Yet people buying the Mazda 3 or Mazda 6 seldom complain.
There’s just no getting around the law of physics. Push a box through the air and it takes more energy than a sleeker sedan. That goes for ICE or EV.
Can we get that in the US?