Per tradition, the Super Bowl was filled to bursting with new and interesting advertisements, including several from General Motors. One of GM’s best-received Super Bowl ads was for the 2024 Chevy Silverado EV, which featured actors and themes from the hit television show The Sopranos. Now, the advertising agency behind that ad has won an ANDY award for the work.
Commonwealth//MCCann, the McCann Worldgroup global business unit that provides advertising for Chevy, actually took home three ANDY awards total, including one award in the “Craft” category for its Sopranos-themed TV spot for the new 2024 Chevy Silverado EV. The agency also grabbed an award in the “Idea” category for its Marvin Gaye 50th Anniversary project for the Motown Museum, while the Bogotá, Colombia office took home a combined award in the “Idea,” “Bravery,” “Craft,” and “Reset” categories for the “Lost Roads” Chevrolet Colombia campaign.
Regarding the TV spot for the 2024 Chevy Silverado EV, the ad features Jamie-Lynn Sigler, the actress who played Meadow Soprano, daughter of Tony. The ad runs through the opening sequence of the hit show, which originally portrayed James Gandolfini as Tony Soprano driving from Manhattan to New Jersey. However, in the new ad, Sigler is seen behind the wheel of the new all-electric pickup truck.
When she arrives in New Jersey, Sigler exits the vehicle, hugging Robert Ilher, who played Meadow’s brother, AJ Soprano, on the show.
For Sopranos fans, the ad undoubtedly stirs up some feelings, all while giving us a good look at the new all-electric Chevy Silverado EV.
General Motors unveiled the all-new 2024 Chevy Silverado EV early this year, revealing a brand-new design for the pickup, both inside and out. Two trims were uncovered, including the fleet-oriented WT and well-equipped RST, the former of which is rated at 510 horsepower and 615 pound-feet of torque, and the latter of which is rated at 664 horsepower and 780 pound-feet of torque. The first model to roll out in the spring of 2023 will be the WT.
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Comments
This wouldn’t of happen without Marry Barra let’s please respect what she has done for GM. 🇷🇺🇷🇺🇷🇺🇷🇺🇷🇺🇷🇺
Having never seen the The Sopranos this commercial was absolutely useless to me. Memo to Mary: Outside of Hollywood not everyone has HBO.
A far better GM commercial was the one where the daughter restores her dad’s convertible for Christmas – that was actually excellent.
See what they did? They made ads that connected with more than one group. Brilliant!
BTW, If you liked one ad and didn’t like the other, why did you only blame Mara Bara for the one you didn’t like? Seems to me, if she’s seen as responsible for one (even though IRL she’s not), she should be seen as responsible for the other. So, by my calculation, she’s batting five hundred. Hardly something to get twisted undies about.
Wow esko, what’s your point, is there one here? I guess it takes one to one!
The point is that Chevy made two ads that, apparently, appealed to two different groups. I mean, I liked them both, but the Beemer guy only liked one; there are probably folk who only like the Sopranos-based ad. So Chevy expanded their reach by producing two different ads.
Suspecting that the Beemer guy’s post was mainly an attack on Mary Barra, I then pointed out that if he’s going to hold Barra responsible for the the ad he doesn’t like, it’s only fair to give her kudos for the one he does.
The bottom line is that she had nothing to do with either ad. But some people will take any chance they get to criticize Barra, even if they have to make it up, ‘cuz, you, know, she’s a woman, what business does she have running a car company….
My point was that not everyone has/watches HBO so a commercial like has limited impact while the Christmas commercial has virtually universal appeal. Props to Mary for anything she had to do with that one (like most car guys, I couldn’t care less that she’s a woman; there many awesome female car enthusiasts).
Yes, I got your point. My point was that because Chevy did both ads, they expanded their reach beyond just those who “get” the girl/dad/mom/car ad (don’t forget, it wasn’t the dad’s car that got restored, it was the mom’s, who apparently had left the family too soon–you had to see the original, long version for the complete backstory).
Just because some people don’t get HBO, the other side of the coin is that some do. Talking to both groups seems prudent.
And it was your “Memo to Mary” that made me suggest you draw a connection between Barra and both ads, not just the one you dislike. The way you did it makes it seem like the point of your original post was to bash Barra for the ad you didn’t like.
Well here’s my point esko, such a beautiful ad for a truck you can’t get, now what?
Got it, thanks:-).
I think the commercial was spot on, you’ll need Mafia money to afford one, seems legit
I honestly didn’t think the commercial was very good, who hugs at the end? Is it girlfriend/boyfriend? Brother/sister? Wife/husband?
they hugged at the end because the driver had a range anxiety panic attack during the trip.
Oh, interesting
The “guy” is the actor who played her brother on the show, though again, as others have pointed out, you would have had to been a fan of the show to get it. I also think it was a miss that you prominently see a Chrysler LeBaron in the last shot of the commercial, they should have at least had another GM car in that shot.
My 2nd issues is that this commercial is supposed to give you the “warm fuzzies” about a character that was pretty much a sociopath with at best questionable morals…..to put it mildly.
Obviously you never watched the Sopranos, that was the brother/sister on the show where the last episode was filmed. Since Gandolfini (Tony) is no longer with us, the emotional reunion of Tony’s kids in the commercial indicate Tony was killed at the restaurant.
Reality check. At SB party when the add was over everyone was talking about what a great show the Sopranos was. Not one person mentioned the truck or even GOT it was a truck commercial! GM flogging celebrity endorsement BS and a remember when moment for a 20 ear old TV show. Brilliant!
Way too many GM trolls showing up in the Comments section of this “Daily Digest”.
As a former GM employee and lifelong owner of many Cadillacs (CTS, STS, CT5, SRX), Corvettes, Camaros, and various Pontiacs, I’ll have to say that I’ve had (in most cases) at least as good reliability and performance from the GM cars as the 3 BMW’s, 3 Jaguars, and 1 Mercedes-Benz that I’ve owned.
GM’s loss of market share since the 1970’s is primarily due to some bone-headed management plays such as the Board hiring the P&G marketing guru’s to “manage the car brands”, putting people in key management roles that didn’t have a clue about making cars with appeal (eg, Aztec) – the worst of these moves in naming Roger Smith as CEO in the early 1980’s, and facing the increasing competition from the Asian and European brands as they got better and better with time.
For those of us that remember the 1950’s and 1960’s, GM could practically do no wrong, as the company was run by true “Car Guys” like Pete Estes and John DeLorean. When I worked for the company in the mid-1970’s, there was actually consideration of the U.S. government splitting Chevrolet away from the rest of GM (anti-trust/monopoly concerns) due to the combined 60% market share of all of the company’s divisions.
This is a rambling commentary, but I’ll close with with this: GM still makes great cars. If you want to learn more about its decline in market share, there are some great observations in the books authored by Bob Lutz – perhaps one of the greatest “Car Guys” ever.
Wow Larry that was so eloquent, as far as I’m concerned your the smartest guy on this website. I totally agree with you. I love GM I’ve had a sh*tload of GM cars since I’ve had my drivers license, but the unfortunate thing is GM is not going to turnaround anytime soon! It really looks like I will be buying Dodge or something else as a new car purchase!
Nothing wrong with GM that getting competent people to run it again wont fix. It remember it was Ron Zarella that masterminded the BRAND MARKETING disaster. All under the bleary eye of jack smith that may have been worse that Roger but didnt have Rogers charisma….
I’ve seen people diss the design. I think this is the nicest Chevy truck in years!! GMC always gets the well styled design with Chevrolet getting watered down wimpy looking styling. This isn’t butch looking but it’s an EV.
We saw the ad, but having never seen the TV show, we were wondering what was the ad even about. I could not have told you what the ad was even trying to sell – some electric truck, we thought.
BY far the best SB Add