Chevy Trax Rolls Over Following High-Speed Police Chase: Video
Speeds in excess of 100 mph.
Read More »Chevy Trax sales decreased in the United States, Canada, South Korea and Mexico during the fourth quarter of 2020.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -20.98% | 26,106 | 33,039 | -9.00% | 106,299 | 116,816 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -38.25% | 838 | 1,357 | -23.54% | 3,888 | 5,085 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -46.92% | 1,802 | 3,395 | -45.36% | 6,853 | 12,541 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRAX | -93.65% | 333 | 5,241 | -58.35% | 6,352 | 15,250 |
Chevy Trax sales performance during the fourth quarter of 2020 places the crossover in second place in its segment, behind the Jeep Compass by 4,054 units. That said, the Trax managed to outsell all other models, including the the Hyundai Kona and Honda HR-V, which netted 23,440 and 22,228 sales each, respectively, in Q4.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| JEEP COMPASS | -9.33% | 30,160 | 33,263 | 12% | 14% | -24.99% | 107,969 | 143,934 |
| CHEVROLET TRAX | -20.98% | 26,106 | 33,039 | 10% | 14% | -9.00% | 106,299 | 116,816 |
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | 9% | 8% | +3.99% | 76,253 | 73,326 |
| HONDA HR-V | -22.79% | 22,228 | 28,790 | 9% | 12% | -15.21% | 84,027 | 99,104 |
| CHEVROLET TRAILBLAZER | * | 17,268 | * | 7% | 0% | * | 34,292 | 0 |
| JEEP RENEGADE | -13.19% | 17,027 | 19,615 | 7% | 8% | -18.26% | 62,847 | 76,885 |
| BUICK ENCORE GX | * | 16,965 | * | 7% | 0% | * | 44,841 | 0 |
| KIA SELTOS | * | 16,771 | * | 6% | 0% | * | 46,280 | 0 |
| KIA SOUL | -18.99% | 16,531 | 20,406 | 6% | 9% | -26.70% | 71,862 | 98,033 |
| NISSAN KICKS | +45.86% | 16,218 | 11,119 | 6% | 5% | +1.14% | 58,858 | 58,193 |
| FORD ECOSPORT | -5.02% | 13,345 | 14,051 | 5% | 6% | -6.43% | 60,545 | 64,708 |
| MAZDA CX-30 | +1,042.49% | 10,271 | 899 | 4% | 0% | +4,134.04% | 38,064 | 899 |
| TOYOTA C-HR | -16.33% | 9,332 | 11,153 | 4% | 5% | -12.25% | 42,936 | 48,930 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | 3% | 0% | +1,675.77% | 19,125 | 1,077 |
| BUICK ENCORE | -77.76% | 6,338 | 28,497 | 2% | 12% | -59.23% | 41,752 | 102,402 |
| MITSUBISHI OUTLANDER SPORT | -42.19% | 4,332 | 7,494 | 2% | 3% | -14.29% | 28,836 | 33,644 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | 2% | 3% | -28.74% | 17,434 | 24,467 |
| MAZDA CX-3 | -70.26% | 1,323 | 4,449 | 1% | 2% | -48.64% | 8,335 | 16,229 |
| FIAT 500X | -29.19% | 313 | 442 | 0% | 0% | -42.69% | 1,443 | 2,518 |
| TOTAL | +8.51% | 259,331 | 238,987 | -0.95% | 951,998 | 961,165 |
On a segment share basis, the Trax took 10 percent of the space, with the Compass taking 12 percent. The Kona and HR-V reported 9 percent each. All other rivals held a segment share of less than 8 percent.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -9.33% | 30,160 | 33,263 | -24.99% | 107,969 | 143,934 |
| JEEP RENEGADE | -13.19% | 17,027 | 19,615 | -18.26% | 62,847 | 76,885 |
| FIAT 500X | -29.19% | 313 | 442 | -42.69% | 1,443 | 2,518 |
| TOTAL | -10.92% | 47,500 | 53,320 | -22.87% | 172,259 | 223,337 |
GM’s cross-town rival, Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 47,500 deliveries during the quarter.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -20.98% | 26,106 | 33,039 | -9.00% | 106,299 | 116,816 |
| CHEVROLET TRAILBLAZER | * | 17,268 | * | * | 34,292 | 0 |
| BUICK ENCORE GX | * | 16,965 | * | * | 44,841 | 0 |
| BUICK ENCORE | -77.76% | 6,338 | 28,497 | -59.23% | 41,752 | 102,402 |
| TOTAL | +8.35% | 66,677 | 61,536 | +3.63% | 227,184 | 219,218 |
Meanwhile, the four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,677 deliveries. As such, GM outsold FCA by nearly 19,200 units in the segment, marking the sixth time that The General sold more than FCA in this space since the introduction of the second-generation Jeep Compass. GM held a combined 29 percent segment share to FCA’s 20 percent.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | +3.99% | 76,253 | 73,326 |
| KIA SELTOS | * | 16,771 | * | * | 46,280 | 0 |
| KIA SOUL | -18.99% | 16,531 | 20,406 | -26.70% | 71,862 | 98,033 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | -28.74% | 17,434 | 24,467 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | +1,675.77% | 19,125 | 1,077 |
| TOTAL | +47.49% | 68,105 | 46,176 | +17.29% | 230,954 | 196,903 |
Comparatively, Hyundai and Kia sold a combined 68,105 units of their five offerings in the segment, nearly 1,500 units more than GM. Notably, the Hyundai Venue and Kona outpaced the segment, reporting 565 and 29 percent increases in sales volumes, respectively.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +28.88% | 23,440 | 18,188 | +3.99% | 76,253 | 73,326 |
| KIA SELTOS | * | 16,771 | * | * | 46,280 | 0 |
| KIA NIRO | -35.40% | 4,202 | 6,505 | -28.74% | 17,434 | 24,467 |
| HYUNDAI VENUE | +564.90% | 7,161 | 1,077 | +1,675.77% | 19,125 | 1,077 |
| TOTAL | +100.13% | 51,574 | 25,770 | +60.91% | 159,092 | 98,870 |
However, the Kia Soul could be considered to be part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 51,574 units, or over 15,000 units less than GM.
The mainstream subcompact crossover segment expanded nearly 8 percent to 260,875 units during Q4 2020, meaning the Chevy Trax significantly underperformed the segment average.
The 21 percent decline in Chevy Trax sales during the fourth quarter of 2020 is not unexpected, since it’s now facing internal competition from the all-new Chevy Trailblazer. However, despite the 29 percent decline, the Trax still managed to maintain a leadership position in the segment.
Earlier in 2020, the Trax managed to post a 3 percent growth rate during Q2, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was caused by favorable supply of the model at the retail level, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.
Given that the Trax is being sold alongside the much newer and more attractive Trailblazer, it’s possible that Trax sales will drop off as Trailblazer continues to appeal to those who would have otherwise purchased the Trax. However, the Trax and Trailblazer transact at notably different prices, with the former significantly more affordable than the latter. And, as GM Authority reported just recently, the Trax and Trailblazer both have the youngest buyers in the segment.
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View Comments
This is a direct result of the awful products The Ford Motor Company is putting out in this segment!
CKNSLS: Don't know if I would say the Ford (just one showing) is awful, but it's certainly not super competitive either. I think Ford's overall problem is really bad interiors and horrible screens that just don't look like they belong or of quality. I don't hate Ford, but I'm not a huge fan either. But until they address the interiors, they will have numbers that are not as good as they could be. It's funny because you then look at Lincoln and the interiors seem to be so nice (if you don't mind the screen tacked onto the dash look).
Trax is the GM equivalent of Dodge Journey! Pity GEM version is not available. This chart tells me how damaged, besides trucks, Ford really is, and that GM, FCA and Hyundai/Kia best understand the segment and US drivers.
Ten years ago GM would have never had the youth demo and any list would have been dominated by Honda and Toyota.
These are the new go to products in the line up now that most of the small cars are gone.