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Top-dog Caddy hits the racetrack.
Read More »Cadillac CT5 sales increased during during Q4 2020, representing the nameplate’s second, fourth quarter on sale in the U.S. In other markets, the CT5 totaled 319 deliveries in Canada and 67 deliveries in South Korea during Q4 2020. Sales of the new luxury sedan have not yet started in various international markets, such as Russia or the Middle East.
MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
CT5 | +11,844.66% | 5,135 | 43 | +34,111.63% | 14,711 | 43 |
MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
CT5 | * | 319 | * | * | 852 | 0 |
MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
CT5 | * | 67 | * | * | 93 | 0 |
Cadillac CT5 sales performance during Q4 2020 allowed the model to move into fourth place in its segment in the U.S. The new sedan was outsold by only three rivals while placing ahead of 13 others.
The segment was led by the BMW 3 Series in first place with 12,722 units, the Acura TLX in second with 6,664 units, and the Mercedes-Benz C-Class in third with 5,697 deliveries. The CT5 trailed the Mercedes-Benz (which is available in three body configurations) by only 562 units.
The CT5 outsold the rest of the segment which includes the Lexus IS in fifth, Audi A5 and A4 in sixth and seventh place, respectively. The BMW 4 Series claimed eighth, Volvo S60 was ninth, the Infiniti Q50 in tenth, and the Alfa Romeo Giulia in 11th place. The Genesis G70 placed 12th and Lexus RC came in 13th. The remaining models, including as the Volvo V60 Cross Country, Infiniti Q60 and Volvo V60 saw less than 1,000 deliveries each.
MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
---|---|---|---|---|---|---|---|---|
BMW 3 SERIES | -15.13% | 12,722 | 14,990 | 20% | 21% | -13.35% | 41,442 | 47,827 |
ACURA TLX | -12.57% | 6,664 | 7,622 | 11% | 11% | -17.94% | 21,785 | 26,548 |
MERCEDES-BENZ C-CLASS | -48.10% | 5,697 | 10,977 | 9% | 16% | -46.51% | 26,294 | 49,153 |
CADILLAC CT5 | +11,844.66% | 5,135 | 43 | 8% | 0% | +34,111.63% | 14,711 | 43 |
LEXUS IS | +61.56% | 4,879 | 3,020 | 8% | 4% | -8.85% | 13,600 | 14,920 |
AUDI A5 | +36.72% | 4,799 | 3,510 | 8% | 5% | * | 18,828 | 0 |
AUDI A4 | -37.07% | 4,019 | 6,386 | 6% | 9% | -30.62% | 18,341 | 26,435 |
BMW 4 SERIES | +32.31% | 3,862 | 2,919 | 6% | 4% | -49.01% | 9,495 | 18,621 |
VOLVO S60 | -32.31% | 3,518 | 5,197 | 6% | 7% | -31.84% | 11,946 | 17,526 |
INFINITI Q50 | -44.69% | 3,447 | 6,232 | 6% | 9% | -36.38% | 16,533 | 25,987 |
ALFA ROMEO GIULIA | +9.97% | 2,560 | 2,328 | 4% | 3% | -5.76% | 8,203 | 8,704 |
GENESIS G70 | -31.92% | 2,312 | 3,396 | 4% | 5% | -20.71% | 9,436 | 11,901 |
LEXUS RC | -4.88% | 1,169 | 1,229 | 2% | 2% | -17.06% | 3,808 | 4,591 |
VOLVO V60 CC | -37.63% | 668 | 1,071 | 1% | 2% | +98.06% | 3,571 | 1,803 |
INFINITI Q60 | -66.82% | 506 | 1,525 | 1% | 2% | -44.64% | 2,792 | 5,043 |
VOLVO V60 | -2.16% | 227 | 232 | 0% | 0% | +52.26% | 1,311 | 861 |
CADILLAC ATS | -92.77% | 6 | 83 | 0% | 0% | -89.77% | 116 | 1,134 |
TOTAL | -12.11% | 62,190 | 70,760 | -14.89% | 222,212 | 261,097 |
From the segment share standpoint, the 3 Series led with 20 percent, followed by the TLX with 11 percent, and 9 percent for the C-Class. The CT5 claimed 8 percent. The IS and A5 also had 8 percent share each. The rest of the segment reported a 6 percent or less segment share.
The luxury D-sedan segment saw cumulative sales contract 12 percent to 62,190 units during the fourth quarter of 2020.
The Cadillac CT5 outsold most rivals during the fourth quarter of 2020, a very solid performance which we attribute to the all-new entry beginning to find its footing in the segment. The Q4 2020 sales results were 1,134 higher than the 4,001 units reported in Q3 2020, 1,426 units higher than the 2,575 deliveries in Q2 2020 and 1,001 units higher than the 3,000 sales in Q1 2020.
We expect Cadillac CT5 sales to continue growing in the coming quarters as both inventory and consumer awareness of the model improve, enabling the new Caddy to obtain an even more favorable position in the segment. Aiding that will be the all-new CT5-V Blackwing. The ultra-high-performance sedan was revealed in February and will go on sale this summer.
However, the path forward won’t be easy, as several rivals will soon be completely overhauled, including the 2022 Mercedes-Benz C-Class, which has traditionally presented a strong opponent for the ATS and now the CT5.
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View Comments
Not so fast! Of course if you take euros for their word that factitiously designates utterly same car with different roof height as completely different models then you might get CT5 sneak somewhere in the middle of pack but the sad truth is this;
3&4 series 50.935
A4&A5 37.169
c-class 26.294
V60,V60CC,S60 16.828
TLX 21.785
Q50 16.533
CT5 14.711
Sure, that's one way of slicing it up. But since these are different nameplates, the comparison is done BY NAMEPLATE.
Do contact BMW and Audi and inform them that they're more than welcome to stop confusing customers by giving higher numbers to the same vehicle with a different roofline.
Many people ask Cadillac EU on their FB page - 'why can't we have the CT4/5/Escalade why only XT4!?' GM shows them middle finger and says 'wait for electrics, get lost, stick to German brands in Europe You damn fools!'
Electrics are their only and last hope of selling some cars in europe.
Anything ice is just not competitive coming from gm.
But since they are also slow in the electric development, they fall more and more behind the Germans every day.
Add to that zero dealerships, zero visibility, zero name prestige, and it's easy to see why they will fail once again.
First with ice and now with electrics.