Chevrolet Suburban and Tahoe sales decreased in the United States, Mexico, and Canada during the first quarter of 2020.
Chevrolet Tahoe and Suburban sales in the U.S. decreased over 6 percent to 29,898 units in Q1 2020, comprised of:
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| TAHOE | -2.16% | 20,403 | 20,853 |
| SUBURBAN | -13.91% | 9,495 | 11,029 |
| TOTAL | -6.22% | 29,898 | 31,882 |
Chevrolet Tahoe and Suburban deliveries in Canada decreased 21 percent to 1,170 units in Q1 2020, comprised of:
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| TAHOE | -9.10% | 699 | 769 |
| SUBURBAN | -33.19% | 471 | 705 |
| TOTAL | -20.62% | 1,170 | 1,474 |
Chevrolet Suburban and Tahoe deliveries in Mexico decreased 39 percent to 332 units in Q1 2020, comprised of:
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| TAHOE | +11.11% | 130 | 117 |
| SUBURBAN | -52.47% | 202 | 425 |
| TOTAL | -38.75% | 332 | 542 |
Despite the decline in the volume of units sold, Chevrolet Suburban and Tahoe sales continued to dominate the segment during the first quarter of 2020 in the United States, with a combined 29,898 units sold (20,403 units of the Tahoe and 9,495 of the Suburban). The Ford Expedition took second place in the segment with 19,790 deliveries (see running Ford Expedition sales), ahead of the Tahoe/Suburban’s corporate cousin – the GMC Yukon – in third place (see running GMC Yukon sales). It’s worth noting that Expedition sales figures include those of the regular-length Expedition (Tahoe competitor) and the extended-length Expedition MAX (Suburban competitor), while Chevrolet Suburban and Tahoe sales are reported separately.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TAHOE | -2.16% | 20,403 | 20,853 | 28% | 26% |
| CHEVROLET SUBURBAN | -13.91% | 9,495 | 11,029 | 13% | 14% |
| FORD EXPEDITION | -9.11% | 19,790 | 21,773 | 27% | 27% |
| GMC YUKON | -5.89% | 14,066 | 14,947 | 19% | 18% |
| NISSAN ARMADA | -18.10% | 8,027 | 9,801 | 11% | 12% |
| TOYOTA SEQUOIA | -41.58% | 1,408 | 2,410 | 2% | 3% |
| TOTAL | -9.43% | 73,189 | 80,813 |
On a combined basis, Chevrolet Suburban and Tahoe sales accounted for 41 percent segment share, the highest in the segment by a long margin. The Ford Expedition came in second with 27 percent, and GMC Yukon saw a 19 percent segment share – by 5,724 units. Taking into account the Tahoe, Suburban and Yukon, GM accounted for a dominant 60 percent segment share during the quarter.
The full-size mainstream SUV segment contracted over 9 percent to 73,189 units in Q1 2020.
Chevrolet Suburban and Tahoe sales in the first quarter enabled the Bow Tie brand to maintain its long-standing status as the undisputed sales leader in the segment. Every model in this segment saw a decrease in sales, though the Toyota Sequoia reported the largest decline with 42 percent.
We primarily attribute the drop in Chevrolet Suburban and Tahoe deliveries during Q1 to the COVID-19 pandemic, which has reduced sales for the entire industry. Additionally, it’s likely that two other factors negatively impacted sales of the ‘burban and Tahoe:
Before the all-new models arrive on the ground, Chevrolet will likely combat the newer Ford Expedition with higher rebates on the outgoing Tahoe and Suburban. In fact, the current-generation Tahoe/Suburban turn six years old for the 2020 model. The all-new models should launch in the fall of 2020, though the aforementioned Coronavirus outbreak may lead to a delay for the new models.
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