Cadillac named marketing veteran Deborah Wahl as its new chief marketing officer, who will replace ex-CMO Uwe Ellinghaus. She will be responsible for leading the brand’s marketing efforts at a crucial moment; Cadillac plans to launch a new vehicle every six months through 2020.
She told Automotive News that she’s honored to join Cadillac and has been watching the brand’s return to glory from afar. Now, she wants to build on the momentum.
“It’s never an easy charge. I’ve been watching Cadillac’s transformation from afar and continue to be impressed with the foundational work that has been done that is fueling consumer interest and intrigue. Cadillac is an iconic, American luxury brand and I am honored to join this team and build on the incredible momentum that will restore Cadillac to its place as the leader of luxury brands,” she said in a statement.
Wahl’s auto industry experience is diverse. She was Chrysler’s CMO for 17 months and spent six years in marketing at Toyota and Lexus. Additionally, she spent time at Ford and held various marketing and communication roles. Her most recent gig was at McDonald’s where she was also CMO. Wahl left the fast-food company 10 months ago amid management shifts.
Cadillac latest round of advertisements found a lot of praise from dealerships, and more importantly, fans and potential buyers. We’ll see if Wahl builds on the brand’s latest messages or charts new territory for Cadillac altogether.
Comments
Finally, someone who is actually right for the job.
Good luck Deborah!
Great to see Deborah supports the Trump administration and its efforts to protect American workers and industry.
American is finally changing for the better.
“Trump administration and its efforts to protect American workers and industry”
Hahahaha good one. 40,000 US jobs estimated to be gone as a result of the dotarded steel tariffs alone.
…And great to see an American replacing someone who isn’t. Proof you can hire American.
“Proof you can hire American.”
That won’t help your xenophobic, unAmerican ass.
Wasn’t it Americans who mismanaged the brand to begin with?
As if being American better qualifies a person to hold the position. Not!!!
I hope Deborah has a better grasp of Automobile Marketing than Mr. Ellinghause and I wish her AND Cadillac the very best of luck !!!!