Cadillac named marketing veteran Deborah Wahl as its new chief marketing officer, who will replace ex-CMO Uwe Ellinghaus. She will be responsible for leading the brand’s marketing efforts at a crucial moment; Cadillac plans to launch a new vehicle every six months through 2020.
“It’s never an easy charge. I’ve been watching Cadillac’s transformation from afar and continue to be impressed with the foundational work that has been done that is fueling consumer interest and intrigue. Cadillac is an iconic, American luxury brand and I am honored to join this team and build on the incredible momentum that will restore Cadillac to its place as the leader of luxury brands,” she said in a statement.
Wahl’s auto industry experience is diverse. She was Chrysler’s CMO for 17 months and spent six years in marketing at Toyota and Lexus. Additionally, she spent time at Ford and held various marketing and communication roles. Her most recent gig was at McDonald’s where she was also CMO. Wahl left the fast-food company 10 months ago amid management shifts.
Cadillac latest round of advertisements found a lot of praise from dealerships, and more importantly, fans and potential buyers. We’ll see if Wahl builds on the brand’s latest messages or charts new territory for Cadillac altogether.