Wahl was formerly the CMO at McDonald’s for three years, but she also served as CMO and vice president at Chrysler, and vice president of marketing at Lexus. Additionally, she previously held multiple marketing and communications positions at Ford.
“Deborah’s diverse experience, as well as her proven track record of building successful global brands, makes her a natural addition to our leadership team,” said Cadillac President Johan de Nysschen. “Cadillac has made incredible progress over the past several years in our long-term journey to regain our position as the pinnacle of premium luxury brands. Deborah’s experience and strategic vision will build on that progress and help propel Cadillac forward during our next phase of global growth.”
Now, her task will be to build the Cadillac brand and she steps into her new role at a critical time. Cadillac will kick off its product offensive this fall when the 2019 XT4 crossover launches. Then, the brand will launch a new Cadillac every six months for a total of five new crossovers and sedans forthcoming. Each new vehicle will need major support from the marketing department if Cadillac hopes to truly pull off a successful rebranding campaign.
Wahl’s appointment will be effective March 26 and she will report directly to de Nysschen at Cadillac’s New York City headquarters.